I am a certified digital marketer with a comprehensive 360-degree understanding of digital marketing. I have proven experience spanning content marketing, email campaigns, online marketing, SEO, and SEM across markets in Egypt and the UAE. I am passionate about learning quickly and adapting to new challenges while using my excellent research, writing, communication, and organizational skills. I thrive in team environments and enjoy creatively solving problems through strategic marketing solutions. My professional journey includes managing digital marketing teams, crafting inbound marketing plans, auditing and optimizing SEO and Google Ads campaigns, and creating customer personas to improve brand identity. With a strong foundation in digital tools and analytics, I help drive business growth through targeted, data-driven marketing strategies.

Alya Shoukry

I am a certified digital marketer with a comprehensive 360-degree understanding of digital marketing. I have proven experience spanning content marketing, email campaigns, online marketing, SEO, and SEM across markets in Egypt and the UAE. I am passionate about learning quickly and adapting to new challenges while using my excellent research, writing, communication, and organizational skills. I thrive in team environments and enjoy creatively solving problems through strategic marketing solutions. My professional journey includes managing digital marketing teams, crafting inbound marketing plans, auditing and optimizing SEO and Google Ads campaigns, and creating customer personas to improve brand identity. With a strong foundation in digital tools and analytics, I help drive business growth through targeted, data-driven marketing strategies.

Available to hire

I am a certified digital marketer with a comprehensive 360-degree understanding of digital marketing. I have proven experience spanning content marketing, email campaigns, online marketing, SEO, and SEM across markets in Egypt and the UAE. I am passionate about learning quickly and adapting to new challenges while using my excellent research, writing, communication, and organizational skills. I thrive in team environments and enjoy creatively solving problems through strategic marketing solutions.

My professional journey includes managing digital marketing teams, crafting inbound marketing plans, auditing and optimizing SEO and Google Ads campaigns, and creating customer personas to improve brand identity. With a strong foundation in digital tools and analytics, I help drive business growth through targeted, data-driven marketing strategies.

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Work Experience

Digital Marketing Manager at Iskan Real Estate
May 1, 2023 - September 5, 2025
Led a team of 3 and coordinated with external agencies to develop comprehensive digital marketing strategies. Built inbound marketing plans, researched competitors, and implemented improvements. Supervised and motivated the digital marketing team, managed social media and web content, and drove sales via relevant channels. Enhanced landing pages, ads, and bidding strategies using A/B testing. Analyzed Facebook lead data, created customer personas, and strengthened brand identity. Managed marketing objectives, KPIs, content marketing, Facebook campaigns, SEO audits, and Google/Display Ads campaigns. Developed email campaigns with A/B testing and analyzed results to optimize performance.
Content Creator at Arabia Horizon Tours
November 1, 2021 - September 5, 2025
Conducted extensive market research to create high-quality content for company websites and video scripts. Produced SEO-based content to boost site traffic, wrote news articles, and collaborated with marketing teams to deliver innovative B2B and B2C campaigns. Edited and updated content across digital platforms to maintain relevance and engagement.
Office Manager at Intesa San Paolo
November 1, 2016 - September 5, 2025
Handled daily mail processes, correspondence with governmental and embassy stakeholders, and organized essential mail filing. Kept track of daily news highlights relevant to banking operations in Italy and Egypt.

Education

Bachelor of Arts at Ain Shams University
January 11, 2030 - May 1, 2012

Qualifications

Digital Marketing Nanodegree
January 11, 2030 - September 5, 2025
Google Ads Essential Training
January 11, 2030 - September 5, 2025
Foundation of Project Management
January 11, 2030 - September 5, 2025
Google Ads Search
January 11, 2030 - September 5, 2025

Industry Experience

Real Estate & Construction, Travel & Hospitality, Professional Services, Media & Entertainment