Helen O'Byrne

Available to hire

Hi, I’m Helen O'Byrne, a Lead Generation & Outreach Specialist based in Montpellier, France.

About

Hi, I’m Helen O’Byrne, a Lead Generation & Outreach Specialist based in Montpellier, France. I design and run multi-channel B2B campaigns that generate qualified pipeline and accelerate revenue across complex markets, with a strong focus on data quality, delivery, and measurable results. I’ve built €600K in qualified pipeline in six months through integrated content, events, paid search and automation. I work closely with sales, operations, finance and pre- and post-sale teams to translate budgets into commercial impact.

I own the full lead generation cycle—from prospecting and list-building to enrichment, sequencing and sales handoff—and I pride myself on data quality, reliability and measurable results. I bring a bilingual, globally minded approach and a track record across regulated industries like life sciences, pharma, cosmetics, and food ingredients.

  • 11 years' experience
  • Joined September 2025

Industry experience

  • Software & Internet
  • Consumer Goods
  • Professional Services
  • Life Sciences
  • Media & Entertainment
  • Healthcare

Work experience· 12 roles

Freelance Demand Generation & Growth ConsultantOct 2024 – Present · 2 yrs 2 mos

Lead generation strategy and multi-channel outbound campaigns generating qualified pipeline and accelerating revenue across complex B2B markets. Built €600K in qualified pipeline in 6 months and improved MQL-to-SQL conversion by 18% through data-driven optimization and multi-channel outreach. Collaborated with sales, operations, and finance to translate budget into commercial impact.

Senior Account Director, Technology · AdviceOct 2024 – Sep 2025 · 1 yr

Managed EMEA enterprise portfolios including Oracle, SAP, Dell, monday.com, Adobe across multi-channel demand generation campaigns. Led strategic account planning with enterprise clients, optimizing performance through A/B testing and analytics.

FreelanceOct 2024 – Present · 2 yrs 2 mos

Supporting a life sciences digital marketing agency with AI-powered multi-avatar sales automation systems. Building automated workflows for lead processing, content creation, and prospect engagement to scale operations.

Senior Account Director · SWZD (Spiceworks Ziff Davis)Oct 2022 – Sep 2025 · 3 yrs
Senior Account Director · TechnologyAdviceApr 2021 – Oct 2022 · 1 yr 7 mos
Senior Agency Account Manager · B2B Media GroupApr 2021 – Sep 2025 · 4 yrs 6 mos
Senior Account Director · Spiceworks Ziff Davis (SWZD)Sep 2018 – Apr 2021 · 2 yrs 8 mos
Agency Account Manager & Business Development · Inbox Insight & EconsultancyAug 2018 – Sep 2025 · 7 yrs 2 mos

Education

Bachelor's Degree in Marketing · Dublin Institute of Technology2001 – 2005
Bachelor's Degree in Marketing · Dublin Institute of Technology2030 – 2005

Certifications and awards· 5

Professional Certificate: Google Data Analytics2024 – 2025
Certificate: Energy Efficient Buildings and Renewable Energy Systems2007 – 2025
Certificate: Website Design2005 – 2025
Google Data Analytics Professional Certificate2030 – 2025

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