Hi, I’m Helen O'Byrne, a Lead Generation & Outreach Specialist based in Montpellier, France. I design and run multi-channel B2B campaigns that generate qualified pipeline and accelerate revenue across complex markets, with a strong focus on data quality, delivery, and measurable results. I’ve built €600K in qualified pipeline in six months through integrated content, events, paid search and automation. I work closely with sales, operations, finance and pre- and post-sale teams to translate budgets into commercial impact. I own the full lead generation cycle—from prospecting and list-building to enrichment, sequencing and sales handoff—and I pride myself on data quality, reliability and measurable results. I bring a bilingual, globally minded approach and a track record across regulated industries like life sciences, pharma, cosmetics, and food ingredients.

Helen O'Byrne

Hi, I’m Helen O'Byrne, a Lead Generation & Outreach Specialist based in Montpellier, France. I design and run multi-channel B2B campaigns that generate qualified pipeline and accelerate revenue across complex markets, with a strong focus on data quality, delivery, and measurable results. I’ve built €600K in qualified pipeline in six months through integrated content, events, paid search and automation. I work closely with sales, operations, finance and pre- and post-sale teams to translate budgets into commercial impact. I own the full lead generation cycle—from prospecting and list-building to enrichment, sequencing and sales handoff—and I pride myself on data quality, reliability and measurable results. I bring a bilingual, globally minded approach and a track record across regulated industries like life sciences, pharma, cosmetics, and food ingredients.

Available to hire

Hi, I’m Helen O’Byrne, a Lead Generation & Outreach Specialist based in Montpellier, France. I design and run multi-channel B2B campaigns that generate qualified pipeline and accelerate revenue across complex markets, with a strong focus on data quality, delivery, and measurable results. I’ve built €600K in qualified pipeline in six months through integrated content, events, paid search and automation. I work closely with sales, operations, finance and pre- and post-sale teams to translate budgets into commercial impact.

I own the full lead generation cycle—from prospecting and list-building to enrichment, sequencing and sales handoff—and I pride myself on data quality, reliability and measurable results. I bring a bilingual, globally minded approach and a track record across regulated industries like life sciences, pharma, cosmetics, and food ingredients.

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Language

English
Fluent
French
Advanced

Work Experience

Freelance
October 1, 2024 - Present
Supporting a life sciences digital marketing agency with AI-powered multi-avatar sales automation systems. Building automated workflows for lead processing, content creation, and prospect engagement to scale operations.
Senior Account Director, Technology at Advice
October 1, 2024 - September 5, 2025
Managed EMEA enterprise portfolios including Oracle, SAP, Dell, monday.com, Adobe across multi-channel demand generation campaigns. Led strategic account planning with enterprise clients, optimizing performance through A/B testing and analytics.
Senior Account Director at SWZD (Spiceworks Ziff Davis)
October 1, 2022 - September 5, 2025
Managed EMEA enterprise portfolios developing multi-channel demand generation campaigns for branding and conversion objectives. Key salesperson for firmographic/technographic data sets to marketing teams for database enrichment projects. Won two quarterly sales objective competitions for most new logos and most data deals sold.
Senior Agency Account Manager at B2B Media Group
April 1, 2021 - September 5, 2025
Established London office as first Account Manager, expanding company presence beyond Germany into UK market. Developed strategic lead generation programs using demographic, intent, ABM, and firmographic targeting. Managed media agency accounts, strengthening relationships through consultative support and campaign delivery.
Agency Account Manager & Business Development at Inbox Insight & Econsultancy
August 1, 2018 - September 5, 2025
Focused on account management and business development activities.
Senior Digital Advertising Account Manager at WRBM
April 1, 2017 - September 5, 2025
Managed global brand accounts within WRBM's publisher network specializing in Food & Beverage ingredients sector. Developed and executed multi-channel digital advertising strategies for international brands.
Business Development Roles at Various
January 1, 2015 - September 5, 2025
Progressive roles building foundation in consultative sales, channel partnerships, and B2B relationship management in Dublin and Vancouver. Roles included New Business Development and Channel Manager, Travel Consultant, and FMCG Business Development.
Freelance Demand Generation & Growth Consultant
October 1, 2024 - Present
Lead generation strategy and multi-channel outbound campaigns generating qualified pipeline and accelerating revenue across complex B2B markets. Built €600K in qualified pipeline in 6 months and improved MQL-to-SQL conversion by 18% through data-driven optimization and multi-channel outreach. Collaborated with sales, operations, and finance to translate budget into commercial impact.
Senior Account Director at TechnologyAdvice
April 1, 2021 - October 1, 2022
Led B2B demand generation and outbound campaigns; accountable for revenue impact and cross-functional alignment in London.
Senior Account Director at Spiceworks Ziff Davis (SWZD)
September 1, 2018 - April 1, 2021
Directed strategic account management and multi-channel campaigns for technology and IT clients; delivered growth across EMEA.
Senior Agency Account Manager at B2B Media Group
May 1, 2017 - August 1, 2018
Managed B2B client accounts and campaigns; collaborated with sales and marketing teams to drive pipeline and revenue.
Account Manager & Business Development at Inbox Insight / Econsultancy
January 1, 2015 - April 1, 2017
Prospecting, list-building, and business development; built relationships with clients across technology and marketing verticals.

Education

Bachelor's Degree in Marketing at Dublin Institute of Technology
September 1, 2001 - June 1, 2005
Bachelor's Degree in Marketing at Dublin Institute of Technology
January 11, 2030 - January 1, 2005

Qualifications

Professional Certificate: Google Data Analytics
January 1, 2024 - September 5, 2025
Certificate: Energy Efficient Buildings and Renewable Energy Systems
January 1, 2007 - September 5, 2025
Certificate: Website Design
September 1, 2005 - September 5, 2025
Google Data Analytics Professional Certificate
January 11, 2030 - January 1, 2025
Growth Hacking Online Certification
January 11, 2030 - January 1, 2025

Industry Experience

Software & Internet, Consumer Goods, Professional Services, Life Sciences, Media & Entertainment, Healthcare