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I am a seasoned business growth specialist with over 20 years of experience in B2B sales, account management, and demand generation. I have successfully managed EMEA enterprise portfolios securing over $1.2M in annual revenues and consistently achieving 25% year-on-year growth. My expertise spans SaaS, technology, FMCG, and consulting sectors, where I build and manage enterprise portfolios, develop multi-channel marketing campaigns, and leverage data-driven insights to optimize engagement and retention. Currently, I am focused on developing AI-powered multi-avatar sales and marketing automation systems to enhance client outreach effectiveness and scale demand generation capabilities. Skilled at navigating start-up, scale-up, and enterprise environments, I excel at engaging with C-Suite stakeholders to align strategies with business objectives and drive measurable pipeline growth.…I am a seasoned business growth specialist with over 20 years of experience in B2B sales, account management, and demand generation. I have successfully managed EMEA enterprise portfolios securing over $1.2M in annual revenues and consistently achieving 25% year-on-year growth. My expertise spans SaaS, technology, FMCG, and consulting sectors, where I build and manage enterprise portfolios, develop multi-channel marketing campaigns, and leverage data-driven insights to optimize engagement and retention. Currently, I am focused on developing AI-powered multi-avatar sales and marketing automation systems to enhance client outreach effectiveness and scale demand generation capabilities. Skilled at navigating start-up, scale-up, and enterprise environments, I excel at engaging with C-Suite stakeholders to align strategies with business objectives and drive measurable pipeline growth.

Helen O'Byrne

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I am a seasoned business growth specialist with over 20 years of experience in B2B sales, account management, and demand generation. I have successfully managed EMEA enterprise portfolios securing over $1.2M in annual revenues and consistently achieving 25% year-on-year growth. My expertise spans SaaS, technology, FMCG, and consulting sectors, where I build and manage enterprise portfolios, develop multi-channel marketing campaigns, and leverage data-driven insights to optimize engagement and retention. Currently, I am focused on developing AI-powered multi-avatar sales and marketing automation systems to enhance client outreach effectiveness and scale demand generation capabilities. Skilled at navigating start-up, scale-up, and enterprise environments, I excel at engaging with C-Suite stakeholders to align strategies with business objectives and drive measurable pipeline growth.…I am a seasoned business growth specialist with over 20 years of experience in B2B sales, account management, and demand generation. I have successfully managed EMEA enterprise portfolios securing over $1.2M in annual revenues and consistently achieving 25% year-on-year growth. My expertise spans SaaS, technology, FMCG, and consulting sectors, where I build and manage enterprise portfolios, develop multi-channel marketing campaigns, and leverage data-driven insights to optimize engagement and retention. Currently, I am focused on developing AI-powered multi-avatar sales and marketing automation systems to enhance client outreach effectiveness and scale demand generation capabilities. Skilled at navigating start-up, scale-up, and enterprise environments, I excel at engaging with C-Suite stakeholders to align strategies with business objectives and drive measurable pipeline growth.

Available to hire

I am a seasoned business growth specialist with over 20 years of experience in B2B sales, account management, and demand generation. I have successfully managed EMEA enterprise portfolios securing over $1.2M in annual revenues and consistently achieving 25% year-on-year growth. My expertise spans SaaS, technology, FMCG, and consulting sectors, where I build and manage enterprise portfolios, develop multi-channel marketing campaigns, and leverage data-driven insights to optimize engagement and retention.

Currently, I am focused on developing AI-powered multi-avatar sales and marketing automation systems to enhance client outreach effectiveness and scale demand generation capabilities. Skilled at navigating start-up, scale-up, and enterprise environments, I excel at engaging with C-Suite stakeholders to align strategies with business objectives and drive measurable pipeline growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Freelance

October 1, 2024 - Present

Supporting a life sciences digital marketing agency with AI-powered multi-avatar sales automation systems. Building automated workflows for lead processing, content creation, and prospect engagement to scale operations.

Senior Account Director, Technology at Advice

October 1, 2024 - September 5, 2025

Managed EMEA enterprise portfolios including Oracle, SAP, Dell, monday.com, Adobe across multi-channel demand generation campaigns. Led strategic account planning with enterprise clients, optimizing performance through A/B testing and analytics.

Senior Account Director at SWZD (Spiceworks Ziff Davis)

October 1, 2022 - September 5, 2025

Managed EMEA enterprise portfolios developing multi-channel demand generation campaigns for branding and conversion objectives. Key salesperson for firmographic/technographic data sets to marketing teams for database enrichment projects. Won two quarterly sales objective competitions for most new logos and most data deals sold.

Senior Agency Account Manager at B2B Media Group

April 1, 2021 - September 5, 2025

Established London office as first Account Manager, expanding company presence beyond Germany into UK market. Developed strategic lead generation programs using demographic, intent, ABM, and firmographic targeting. Managed media agency accounts, strengthening relationships through consultative support and campaign delivery.

Agency Account Manager & Business Development at Inbox Insight & Econsultancy

August 1, 2018 - September 5, 2025

Focused on account management and business development activities.

Senior Digital Advertising Account Manager at WRBM

April 1, 2017 - September 5, 2025

Managed global brand accounts within WRBM's publisher network specializing in Food & Beverage ingredients sector. Developed and executed multi-channel digital advertising strategies for international brands.

Business Development Roles at Various

January 1, 2015 - September 5, 2025

Progressive roles building foundation in consultative sales, channel partnerships, and B2B relationship management in Dublin and Vancouver. Roles included New Business Development and Channel Manager, Travel Consultant, and FMCG Business Development.