I am a results-driven PR and communications professional with over 21 years of experience specializing in public relations, media strategy, and brand positioning. I excel at leading strategic PR campaigns, managing high-profile client accounts, and crafting compelling narratives that amplify brand awareness. I am passionate about driving innovation, fostering strong client relationships, and leading dynamic teams to success. Throughout my career, I have proven expertise in PR, communications, marketing, and social media strategy, with a strong track record of delivering measurable results. I thrive in environments where I can combine strategic counsel with creative execution to elevate brand reputations and business growth.

Livia Ferreira

I am a results-driven PR and communications professional with over 21 years of experience specializing in public relations, media strategy, and brand positioning. I excel at leading strategic PR campaigns, managing high-profile client accounts, and crafting compelling narratives that amplify brand awareness. I am passionate about driving innovation, fostering strong client relationships, and leading dynamic teams to success. Throughout my career, I have proven expertise in PR, communications, marketing, and social media strategy, with a strong track record of delivering measurable results. I thrive in environments where I can combine strategic counsel with creative execution to elevate brand reputations and business growth.

Available to hire

I am a results-driven PR and communications professional with over 21 years of experience specializing in public relations, media strategy, and brand positioning. I excel at leading strategic PR campaigns, managing high-profile client accounts, and crafting compelling narratives that amplify brand awareness. I am passionate about driving innovation, fostering strong client relationships, and leading dynamic teams to success.

Throughout my career, I have proven expertise in PR, communications, marketing, and social media strategy, with a strong track record of delivering measurable results. I thrive in environments where I can combine strategic counsel with creative execution to elevate brand reputations and business growth.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Italian
Beginner

Work Experience

PR & Marketing Manager at United Grand Lodge of England
January 1, 2020 - Present
Managed key stakeholder relationships ensuring exceptional service and strategic counsel. Led media relations efforts securing 369 favourable articles in one year, a 204% increase from previous year. Spearheaded PR strategy that increased brand favourability by 25 points and resulted in an award-winning digital communication campaign. Strengthened reputation management, improving net promoter score from -27 to -2. Developed thought leadership content with high-profile coverage in major media outlets. Directed internal communications strategy and managed PR budget to maximize impact.
Public Relations and Communications Director at Life Communications
December 31, 2019 - September 5, 2025
Founded and scaled a PR and communications agency managing a team of over 20 professionals. Developed and executed high-impact PR and marketing campaigns for over 50 clients including startups and multinational corporations. Designed brand messaging frameworks and digital PR campaigns aligned with business objectives. Built strategic partnerships securing multimillion-pound investments. Provided strategic counsel to C-level executives on media engagement and crisis communication. Played a key role in business development through successful pitches and client acquisitions.
Corporate Communications Manager at UNINOVE
January 1, 2011 - September 5, 2025
Managed corporate communications.
Communications Executive at Approach Communications
November 1, 2008 - September 5, 2025
Handled communications responsibilities.
Communications Assistant at CDI Group
December 1, 2005 - September 5, 2025
Supported communications activities.

Education

Postgraduate at UNINOVE
January 1, 2010 - January 1, 2010
Postgraduate at FMU
January 1, 2009 - January 1, 2009
Bachelor’s Degree at UNICSUL
January 1, 2006 - January 1, 2006

Qualifications

Artificial Intelligence PR & Marketing, CIPR, London
January 1, 2024 - January 1, 2024
Public Speaking Training, All Talk Training, London
January 1, 2024 - January 1, 2024
Planning & Managing PR Campaigns, CIPR
January 1, 2021 - January 1, 2021

Industry Experience

Non-Profit Organization, Professional Services, Media & Entertainment, Travel & Hospitality, Education