Available to hire
Hi, I’m Aashruti Seervi, a marketing specialist with 3+ years of experience driving growth in B2B, B2C, SaaS, retail, and EdTech. I design data-driven campaigns across paid and organic channels to boost engagement, revenue, and brand visibility, leveraging content creation, conversion optimization, and CX-focused messaging. I thrive in cross-functional teams and love turning complex features into clear value messages.
Based in the San Francisco Bay Area and open to relocation, I enjoy building scalable GTM strategies, shaping content calendars, and partnering with product and sales teams to hit ambitious growth goals. I’m passionate about learning, experimentation, and delivering measurable results for startups and established brands alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Intern at Zero Marketing
July 1, 2025 - September 5, 2025Spearheaded go-to-market execution for B2B SaaS clients by leading 10+ sponsored webinar campaigns encompassing content messaging, audience targeting, and performance tracking using digital marketing strategies. Conducted in-depth market research and competitor analysis to identify emerging trends and optimize content strategy, contributing analytical insights to structure go-to-market plans focused on SEO and campaign strategy. Collaborated cross-functionally with product and analytics teams to align messaging with user insights and conversion metrics, enhancing email marketing efforts. Co-led startup demo days and roundtables to boost brand differentiation and product interest, utilizing social media for promotion.
Graduate Assistant | Program Operations at University of San Diego
May 1, 2025 - September 5, 2025Orchestrated 25+ marquee events including the TIES San Diego AI Conference and MBA mixers, each attracting over 400 attendees, utilizing campaign strategy. Built scalable HubSpot and Salesforce event flows and marketing flyers for RSVPs, automated reminders, and post-event analytics focusing on email marketing. Crafted positioning briefs and GTM decks for early-stage AI startups, aligning storytelling with investor-ready insights incorporating digital marketing. Managed $40K+ budgets and end-to-end execution, ensuring on-brand experiences and strategic outcomes leveraging analytics.
Digital Marketing Associate at Oracle Expert Services
May 1, 2023 - September 5, 2025Led 5 cross-functional teams totaling 12 members across Michael Kors, AT&T, Macys, Designer Shoe Warehouse, and Abercrombie & Fitch across India, USA, and UK, managing project requirements, timelines, and quality control for marketing campaigns. Deployed and monitored CX campaigns to over 10M customers, generating $1.5M in revenue, utilizing analytics. Defined and translated technical product features into value messaging for internal teams and client campaigns, increasing click-through rates and engagement leveraging SEO. Partnered with sales and product stakeholders in Agile sprints to refine campaign execution and performance reporting, focusing on social media. Utilized KPIs like CRO, CTR, and bounce rates to inform messaging and campaign pivots focusing on email marketing.
Product & Program Manager Associate at Global Discovery School
May 1, 2021 - September 5, 2025Built product roadmaps, wireframes, executed project plans, and gathered stakeholder requirements for EdTech focusing on campaign strategy. Directed a cross-functional team of 10 (UI/UX and engineering), ensuring smooth project delivery within defined scope and budget, utilizing digital marketing. Conducted market research on payment gateways in India, identified the top 2 (Razorpay and Paytm), and implemented data-driven solutions to prioritize product features leveraging analytics.
Sales and Marketing Intern at Multiplier Brand Solutions
September 1, 2020 - September 5, 2025Conducted market research and analysis driving a 20% usability increase of 12 Amazon Easy stores focusing on SEO. Implemented strategies such as referral schemes and SEO to boost visibility, optimize sales operations, and customer engagement through sales techniques utilizing social media.
Marketing Intern at Zero Marketing
July 1, 2025 - September 5, 2025Spearheaded go-to-market execution for B2B SaaS clients by leading 10+ sponsored webinar campaigns, encompassing content messaging, audience targeting, and performance tracking using digital marketing strategies. Conducted in-depth market research and competitor analysis to identify emerging trends and optimize content strategy, contributing analytical insights to structure go-to-market plans focused on SEO and campaign strategy. Collaborated cross-functionally with product and analytics teams to align messaging with user insights and conversion metrics, enhancing email marketing efforts. Co-led startup demo days and roundtables to boost brand differentiation and product interest, utilizing social media for promotion.
Graduate Assistant | Program Operations at University of San Diego
May 1, 2025 - September 5, 2025Orchestrated 25+ marquee events, including the TIES San Diego AI Conference and MBA mixers, each attracting 400+ attendees, utilizing campaign strategy. Built scalable HubSpot and Salesforce event flows and marketing flyers for RSVPs, automated reminders, and post-event analytics, focusing on email marketing. Crafted positioning briefs and GTM decks for early-stage AI startups, aligning storytelling with investor-ready insights, incorporating digital marketing. Managed $40K+ budgets and end-to-end execution, ensuring on-brand experiences and strategic outcomes leveraging analytics.
Associate | Digital Marketing at Oracle Expert Services
May 1, 2023 - September 5, 2025Led 5 cross-functional teams of 12 members for Michael Kors, AT&T, Macys, Designer Shoe Warehouse, and Abercrombie & Fitch across India, USA, and UK, managing project requirements, timelines, and quality control focusing on marketing campaigns. Deployed and monitored CX campaigns to over 10 million customers, generating $1.5M in revenue using analytics. Defined and translated technical product features into value messaging for internal teams and client campaigns, increasing click-through rates and engagement leveraging SEO. Partnered with sales and product stakeholders in Agile sprints to refine campaign execution and performance reporting, focusing on social media. Utilized KPIs like CRO, CTR, and bounce rates to inform messaging and campaign pivots for email marketing.
Associate Product & Program Manager at Global Discovery School
May 1, 2021 - September 5, 2025Built product roadmaps, wireframes, executed project plans, and gathered stakeholder requirements for EdTech focusing on campaign strategy. Directed a cross-functional team of 10 (UI/UX and engineering), ensuring smooth project delivery within defined scope and budget, utilizing digital marketing. Conducted market research on payment gateways in India, identifying the top 2 (Razorpay and Paytm) and implemented data-driven solutions to prioritize product features leveraging analytics.
Sales and Marketing Intern at Multiplier Brand Solutions
September 1, 2020 - September 5, 2025Conducted market research and market analysis, driving a 20% usability increase of 12 Amazon Easy stores focusing on SEO. Implemented strategies such as referral schemes and SEO to boost visibility, optimize sales operations, and customer engagement through sales techniques utilizing social media.
Marketing Manager at Zero (Early-Stage Ride-share & Mobility Startup)
July 1, 2025 - July 1, 2025Led full-funnel growth marketing across paid and organic channels (LinkedIn, TikTok, YouTube, Instagram), planned and executed 10+ sponsored campaigns and social initiatives, improved engagement by 25% through data-driven testing, and managed $40K+ budgets. Built automation flows for event RSVPs and post-event surveys to optimize lead capture and retention.
Graduate Assistant, Program Operations at University of San Diego
May 1, 2025 - May 1, 2025Orchestrated 25+ marquee events including academic conferences, attracting 400+ attendees. Managed budgets >$40K, aligned marketing channels with SaaS client needs, and supported program operations with cross-functional coordination.
Digital Marketing Specialist at Oracle (Global Cloud and Enterprise Software Firm)
May 1, 2022 - May 1, 2022Led cross-channel digital marketing for multiple brands, coordinated 12-member teams and high-volume campaigns reaching 10M+ customers; optimized paid campaigns using SEO/SEM, Google Ads, Google Analytics and CRM workflows; enhanced lead generation and brand visibility through data-driven content calendars and marketing automation.
International Consultant at Fusion Systems Dimare Inc.
February 1, 2024 - February 1, 2024Developed cross-border GTM strategy for F&B chains (1,000+ stores) in Tokyo; integrated AI-driven shift scheduling and cost optimization to streamline operations and growth.
Education
Master of Business Administration at University of San Diego
August 1, 2023 - May 1, 2025Bachelor of Engineering (B.E.), Computer Science & Engineering at PES Institute of Technology
August 1, 2017 - July 1, 2021Master of Business Administration at University of San Diego
August 1, 2023 - May 1, 2025Bachelor of Engineering (B.E.), Computer Science & Engineering at PES Institute of Technology
August 1, 2017 - July 1, 2021Master of Business Administration at University of San Diego
September 1, 2023 - May 1, 2025Bachelor of Engineering in Computer Science Engineering at Bangalore, India
January 11, 2030 - July 1, 2021Qualifications
Industry Experience
Software & Internet, Education, Consumer Goods, Professional Services, Retail, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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