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Hi, I’m Siddharth Sriram, a growth and brand marketing leader with a track record building and scaling marketing programs for Amazon’s Echo and Fire TV devices in India. I design end-to-end value propositions, orchestrate go-to-market campaigns, and build data-driven growth engines across paid, owned, and earned media, creative partnerships, and cross-functional teams. I love shaping brand narratives, leading multi-disciplinary teams, and blending online and offline experiences to drive revenue, customer adoption, and sustained brand equity in consumer electronics and related categories.…Hi, I’m Siddharth Sriram, a growth and brand marketing leader with a track record building and scaling marketing programs for Amazon’s Echo and Fire TV devices in India. I design end-to-end value propositions, orchestrate go-to-market campaigns, and build data-driven growth engines across paid, owned, and earned media, creative partnerships, and cross-functional teams. I love shaping brand narratives, leading multi-disciplinary teams, and blending online and offline experiences to drive revenue, customer adoption, and sustained brand equity in consumer electronics and related categories.

Siddharth Sriram

Marketing Strategist, Brand Strategist, Growth Marketer, +3

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Hi, I’m Siddharth Sriram, a growth and brand marketing leader with a track record building and scaling marketing programs for Amazon’s Echo and Fire TV devices in India. I design end-to-end value propositions, orchestrate go-to-market campaigns, and build data-driven growth engines across paid, owned, and earned media, creative partnerships, and cross-functional teams. I love shaping brand narratives, leading multi-disciplinary teams, and blending online and offline experiences to drive revenue, customer adoption, and sustained brand equity in consumer electronics and related categories.…Hi, I’m Siddharth Sriram, a growth and brand marketing leader with a track record building and scaling marketing programs for Amazon’s Echo and Fire TV devices in India. I design end-to-end value propositions, orchestrate go-to-market campaigns, and build data-driven growth engines across paid, owned, and earned media, creative partnerships, and cross-functional teams. I love shaping brand narratives, leading multi-disciplinary teams, and blending online and offline experiences to drive revenue, customer adoption, and sustained brand equity in consumer electronics and related categories.

Available to hire

Hi, I’m Siddharth Sriram, a growth and brand marketing leader with a track record building and scaling marketing programs for Amazon’s Echo and Fire TV devices in India. I design end-to-end value propositions, orchestrate go-to-market campaigns, and build data-driven growth engines across paid, owned, and earned media, creative partnerships, and cross-functional teams.

I love shaping brand narratives, leading multi-disciplinary teams, and blending online and offline experiences to drive revenue, customer adoption, and sustained brand equity in consumer electronics and related categories.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Arabic

Beginner

Work Experience

Head of Brand and Growth Marketing, Echo, Fire TV at Amazon

January 1, 2021 - Present

Led brand strategy and repositioning for Echo and Fire TV in India, shifting Echo from discount-led to premium, driving over 6 million monthly active users and 30% TAM penetration with sustained brand equity gains. Orchestrated full-funnel marketing campaigns with 15 local teams, achieving 90% of the target audience and year-over-year improvements in consideration scores. Managed a $12 million annual media investment across search, display, social, e-commerce, CTV, and programmatic channels, systematically improving CPA and expanding the high lifetime value user base. Developed an integrated analytics framework unifying multichannel metrics and attribution models into a single scorecard to inform data-driven investment decisions focused on optimization and targeting. Negotiated and managed creative and production partnerships delivering full-funnel campaigns across digital and offline channels. Built and led an in-house creative team to personalize campaigns at scale and ensure brand c

Category Marketing Leader, Amazon Devices at Amazon

December 31, 2020 - September 5, 2025

Led promotional events driving 20x growth via high-visibility placements and traffic strategies. Directed go-to-market strategies for device launches in India, increasing efficiency by 4.0 through codified repeatable launch playbooks. Delivered social and programmatic campaigns, establishing CPA guardrails and weekly scorecard reviews. Institutionalized onsite experimentation at scale to address customer barriers. Built, aligned, and scaled a cross-functional marketing team of 10, driving growth across owned, free, and paid channels.

Category Marketing Leader, Appliances, Furniture at Amazon

December 31, 2018 - September 5, 2025

Accelerated online adoption to an $800M business by partnering with category and product teams to overcome key purchase barriers like trust and installation, driving over 400 basis points penetration growth in traditionally offline categories. Influenced co-marketing to scale e-commerce presence on Amazon, enabling exclusive launches, increased selection, and $2M investments. Delivered 9x traffic growth for the category vs 3x on Amazon.in through promotional events. Built predictive models to forecast demand for major events, ensuring lean inventory and early sales risk visibility. Led marketing for customer experience rollouts increasing adoption of IN first features like EMI, Exchange, Free scheduled delivery, and installation across 50 cities, reducing installation customer service contacts from 43% to organizational health. Led engagement with SVPs as sole marketing SME identifying job-to-be-done gaps, improving marketing team satisfaction scores from 2.5 to 3.8.

Category Marketing Manager, Large Appliances at Amazon

December 31, 2016 - September 5, 2025

Drove 18% revenue share from selection across 10 brands including LG, Samsung, and Whirlpool with high-visibility launches and scalable marketing strategies. Grew store impressions 9x while reducing cart abandonment from 48% to 14%. Managed product life cycle to reduce traffic to end-of-life products to 13% from a 30% share via targeted merchandising plans. Improved scalable customer experience by increasing data quality coverage from 23% to 83% of selection, leading to better customer experience and increased conversion rates. Led a team of 5 marketing managers.

Brand and Marketing Communications at Wipro Technologies

December 31, 2014 - September 5, 2025

Conceptualized and created Wipro Digital as an aspirational brand for CMO/CDO audience. Participated in 6 strategic B2B events including Oracle OpenWorld, IBM Impact, and Sapphire 2014. Evangelized overall brand and communication templates for Wipro field force and marketing managers. Tracked an annual brand marketing budget of $1.2M.

Software Development Analyst at Dell

December 31, 2012 - September 5, 2025

Optimized Dell’s Oracle ERP "Order to Cash" workflow to reduce purchase flow friction, resulting in an 11% improvement in conversion. Trained in early social media and community management tools to support Dell’s digital expansion.

Intern, Online Marketing Advisory Consultant at Ernst & Young

December 31, 2012 - September 5, 2025

Developed a digital marketing strategy framework covering social, search, mobile, and display platforms in India.

Head of Brand and Growth Marketing, Echo, Fire TV at Amazon

January 1, 2021 - November 17, 2025

Lead brand and growth marketing for Echo and Fire TV devices in India. Defined end-to-end value proposition, repositioned Echo from discount-led to premium, driving 6M+ monthly active users, ~30% TAM penetration, and sustained gains in brand equity. Orchestrated full-funnel campaigns with 15 local teams to reach 90% of target audiences and improve consideration YoY. Built a $12M annual media investment framework across search, display, social, e-commerce, CTV, and programmatic channels; improved CPA and expanded high-LTV user base in India. Developed integrated analytics and attribution models to inform investment mix, lifetime value targeting, and optimization. Scaled the marketing organization from 10 to 20 members, embedding agile, data-driven culture and maintaining high team satisfaction.

Brand Marketing Lead, Alexa & Fire TV devices (India) at Amazon

January 1, 2019 - November 17, 2025

Led brand marketing for Alexa and Fire TV devices in India; developed GTM and creative strategies for device launches; achieved high-visibility placements, drove growth during launches and events, and partnered with cross-functional teams to accelerate premium device adoption.

Category Marketing Lead, Appliances & Furniture at Amazon

January 1, 2017 - November 17, 2025

Led category marketing for Appliances and Furniture; drove growth through high-visibility event placements and launch campaigns; codified repeatable launch playbooks for device launches; supported co-marketing and promotions; built analytics to forecast demand and optimize inventory and campaigns.