Available to hire
Hi there, I’m Nelson Camara, a strategic marketer with a passion for go-to-market, growth, and digital innovation across technology, SaaS, fintech, insurance, and franchising. I’ve helped startups, scale-ups, and enterprises sharpen brand positioning, accelerate demand generation, and drive revenue growth through AI-enabled automation, ABM, and omnichannel campaigns.
I thrive on building strong cross-functional partnerships, leading with data-driven insights, and delivering end-to-end marketing programs—from brand development and product launches to content and audience engagement—that align with business goals and measurable outcomes.
Experience Level
Language
English
Fluent
Portuguese
Beginner
Afrikaans
Beginner
Work Experience
Freelance / Independent Marketing Consultant at Independent / Freelance
December 31, 2025 - December 31, 2025Provided fractional CMO services, GTM planning, and demand-generation strategy for B2B and digital-native businesses, advising founders and leadership teams on positioning, content strategy, and marketing operations.
Managing Partner & Principal Consultant at Origin6
January 1, 2025 - September 5, 2025Leads strategic marketing and brand transformation projects for B2B and digital-native businesses, offering Fractional CMO services, GTM planning, and demand generation strategy. Advises founders and leadership teams on positioning, content strategy, and marketing operations, with a focus on scalability, storytelling, and commercial outcomes.
Marketing Executive at Alula Technologies
January 1, 2025 - PresentGo-to-Market Executive / Sales & Marketing Executive / Marketing Manager at SilverBridge (Part of Alula Technologies)
December 31, 2023 - December 31, 2023Led strategic go-to-market and marketing initiatives to drive brand awareness and business growth. Collaborated with cross-functional teams to align marketing, sales, product, and customer success with corporate objectives. Developed and executed AI-enabled and omnichannel campaigns, managed stakeholder relationships, and led product launches and demand-generation programs.
Go-to-Market Executive, Sales and Marketing Executive, Marketing Manager at SilverBridge (Part of Alula Technologies)
January 1, 2023 - September 5, 2025Led strategic marketing initiatives focusing on brand awareness and business growth through innovative digital campaigns. Collaborated with cross-functional teams to align marketing strategies with business objectives, enhancing customer engagement and optimizing digital presence. Managed product launches, developed targeted messaging, and identified customer segments to maximize market impact. Integrated sales strategies with marketing initiatives, leading teams to achieve significant milestones in customer engagement and sales performance. Developed and executed digital marketing strategies, managing stakeholder relationships and spearheading cutting-edge innovations to enhance campaign performance. Designed and maintained social media presence, optimized campaign spending, and enhanced user engagement and conversion rates through strategic collaborations.
Digital Marketing Manager at Momentum
January 1, 2016 - September 5, 2025Led strategic marketing initiatives focusing on brand awareness and business growth through innovative digital campaigns. Collaborated with cross-functional teams to align marketing strategies with business objectives, enhancing customer engagement and optimizing digital presence. Managed product launches, developed targeted messaging, and identified customer segments to maximize market impact. Integrated sales strategies with marketing initiatives, leading teams to achieve significant milestones in customer engagement and sales performance. Developed and executed digital marketing strategies, managing stakeholder relationships and spearheading cutting-edge innovations to enhance campaign performance. Designed and maintained social media presence, optimized campaign spending, and enhanced user engagement and conversion rates through strategic collaborations.
Director, Marketing Manager at SA Franchise Warehouse
December 31, 2013 - December 31, 2013Oversaw marketing and sales strategies for franchise operations, managed franchise-focused trade publications and events, and built robust marketing plans to support franchise growth. Launched franchise-focused trade publication and website, signed multiple advertising clients, and facilitated financing processes.
Director, Marketing Manager at SA Franchise Warehouse
January 1, 2013 - September 5, 2025Oversaw marketing and sales strategies, managed a franchise-focused trade publication, and developed robust marketing plans. Led traditional and online marketing initiatives, managed major industry expos, and maintained key franchisor relationships.
Marketing Manager at Franchise Finance (SA Franchise Warehouse)
December 31, 2009 - December 31, 2009Led marketing initiatives focused on professional and financial services, coordinated events, and managed comprehensive marketing strategies to support franchise finance offerings.
Marketing Manager at Franchise Finance (SA Franchise Warehouse)
January 1, 2009 - September 5, 2025Led marketing initiatives focused on professional and financial services, coordinating events and managing comprehensive marketing strategies. Launched a franchise-focused trade publication and website, signed 90 advertising clients within six months, and facilitated financing processes.
Account Manager at Forge Business Affiliate Marketing
December 31, 2008 - December 31, 2008Managed international digital affiliate marketing programs for clients in the US, Canada, Europe, and the UK, driving lead generation and sales through strategic partner recruitment, campaign optimization, and performance analysis.
Affiliate Marketing - Account Manager at Forge Business
January 1, 2008 - September 5, 2025Managed international digital affiliate marketing programs for clients in the US, Canada, Europe, and the UK, driving lead generation and sales through strategic partner recruitment, campaign optimization, and performance analysis. Supported clients across industries including professional services, finance, retail, and lifestyle by executing tailored affiliate strategies and ensuring ongoing campaign performance and growth.
Education
Core Concepts in Digital Business at WITS Business School
January 1, 2019 - January 1, 2020Advanced Franchising at University of South Africa (UNISA)
January 1, 2005 - January 1, 2005B.Com Honors, Marketing Management at University of Pretoria
January 1, 2005 - January 1, 2005Digital Marketing Course at University of Stellenbosch
January 1, 2013 - January 1, 2013B.Com, Marketing Management at University of Pretoria
January 1, 2000 - January 1, 2004Bachelor of Commerce in Marketing Management at University of Pretoria
January 1, 2000 - December 31, 2004B.Com Honours in Marketing Management at University of Pretoria
January 1, 2005 - December 31, 2005Digital Marketing Course at University of Stellenbosch
January 1, 2013 - December 31, 2013Core Concepts in Digital Business at Wits Business School
January 1, 2019 - December 31, 2020Qualifications
Business-to-Business Sales
January 11, 2030 - September 5, 2025Sales Pitch Master
January 11, 2030 - September 5, 2025Online Community Management Diploma in Social Media Marketing
January 11, 2030 - September 5, 2025Email Marketing
January 11, 2030 - September 5, 2025Online Advertising
January 11, 2030 - September 5, 2025Mobile Marketing
January 11, 2030 - September 5, 2025User Experience
January 11, 2030 - September 5, 2025Web Analytics
January 11, 2030 - September 5, 2025Business-to-Business Sales
January 11, 2030 - October 28, 2025Sales Pitch Master / Online Community Management
January 11, 2030 - October 28, 2025Diploma in Social Media Marketing
January 11, 2030 - October 28, 2025Email Marketing
January 11, 2030 - October 28, 2025Industry Experience
Financial Services, Software & Internet, Professional Services, Retail, Other, Media & Entertainment, Education, Manufacturing
Experience Level
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