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Hi! I'm Tamara Trajkovic, a passionate and results-driven Growth Marketing Specialist currently based in Lisbon, Portugal. I specialize in managing large-scale marketing budgets and executing data-driven growth experiments that significantly increase user acquisition and retention. With hands-on experience launching apps internationally and collaborating cross-functionally to optimize user journeys, I thrive on driving measurable growth and delivering actionable insights. Over the years, I've honed my skills in multi-channel campaigns, HubSpot platform management, LinkedIn lead generation, and advanced analytics tools. My approach is always data-first, combining creativity with smart testing to maximize ROI. I'm highly motivated to keep learning and pushing boundaries in digital marketing, and I love contributing to projects that challenge the norm and delight users globally.…Hi! I'm Tamara Trajkovic, a passionate and results-driven Growth Marketing Specialist currently based in Lisbon, Portugal. I specialize in managing large-scale marketing budgets and executing data-driven growth experiments that significantly increase user acquisition and retention. With hands-on experience launching apps internationally and collaborating cross-functionally to optimize user journeys, I thrive on driving measurable growth and delivering actionable insights. Over the years, I've honed my skills in multi-channel campaigns, HubSpot platform management, LinkedIn lead generation, and advanced analytics tools. My approach is always data-first, combining creativity with smart testing to maximize ROI. I'm highly motivated to keep learning and pushing boundaries in digital marketing, and I love contributing to projects that challenge the norm and delight users globally.

Tamara Trajkovic

Growth Marketer, Marketing Strategist, Digital Marketer, +2

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Hi! I'm Tamara Trajkovic, a passionate and results-driven Growth Marketing Specialist currently based in Lisbon, Portugal. I specialize in managing large-scale marketing budgets and executing data-driven growth experiments that significantly increase user acquisition and retention. With hands-on experience launching apps internationally and collaborating cross-functionally to optimize user journeys, I thrive on driving measurable growth and delivering actionable insights. Over the years, I've honed my skills in multi-channel campaigns, HubSpot platform management, LinkedIn lead generation, and advanced analytics tools. My approach is always data-first, combining creativity with smart testing to maximize ROI. I'm highly motivated to keep learning and pushing boundaries in digital marketing, and I love contributing to projects that challenge the norm and delight users globally.…Hi! I'm Tamara Trajkovic, a passionate and results-driven Growth Marketing Specialist currently based in Lisbon, Portugal. I specialize in managing large-scale marketing budgets and executing data-driven growth experiments that significantly increase user acquisition and retention. With hands-on experience launching apps internationally and collaborating cross-functionally to optimize user journeys, I thrive on driving measurable growth and delivering actionable insights. Over the years, I've honed my skills in multi-channel campaigns, HubSpot platform management, LinkedIn lead generation, and advanced analytics tools. My approach is always data-first, combining creativity with smart testing to maximize ROI. I'm highly motivated to keep learning and pushing boundaries in digital marketing, and I love contributing to projects that challenge the norm and delight users globally.

Available to hire

Hi! I’m Tamara Trajkovic, a passionate and results-driven Growth Marketing Specialist currently based in Lisbon, Portugal. I specialize in managing large-scale marketing budgets and executing data-driven growth experiments that significantly increase user acquisition and retention. With hands-on experience launching apps internationally and collaborating cross-functionally to optimize user journeys, I thrive on driving measurable growth and delivering actionable insights.

Over the years, I’ve honed my skills in multi-channel campaigns, HubSpot platform management, LinkedIn lead generation, and advanced analytics tools. My approach is always data-first, combining creativity with smart testing to maximize ROI. I’m highly motivated to keep learning and pushing boundaries in digital marketing, and I love contributing to projects that challenge the norm and delight users globally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Growth Marketing Specialist at Oscar App

November 1, 2023 - Present

Managed a €400k+ monthly marketing budget across online channels, driving 40% month-on-month user growth. Led the international launch of the Oscar App in Spain and the UK through in-depth market research, competitor analysis, and precise localization, doubling the user base within three months. Developed and implemented retention strategies including push notifications and email campaigns, increasing daily to weekly active user ratios by 25%. Collaborated with product, supply, and operations teams to enhance the user journey and improve conversion rates from install to sign-up. Spearheaded creative advertising campaigns with extensive A/B testing for continuous optimization while maintaining brand personality. Established data dashboards and weekly insights reports to facilitate fast and aligned decision-making.

Senior Digital Marketing Specialist at Powerfront

October 31, 2023 - September 5, 2025

Managed the HubSpot platform end-to-end to streamline the lead-to-sales funnel for a SaaS company. Executed LinkedIn lead generation campaigns achieving a 15% conversion rate to sales-qualified leads. Monitored website traffic, keyword rankings, and click-through data using GA4, SEMrush, and Hotjar to inform growth strategies. Worked closely with SEO specialists and content creators to produce consistent and engaging blogs, social media, and newsletters. Applied a data-first approach to campaign optimization including messaging, design, and workflow improvements, maximizing ROI. Provided weekly performance dashboards and insights enabling quick, informed team decisions.

Digital Marketing Specialist at Venerate Group

March 1, 2022 - September 5, 2025

Led multi-channel advertising campaigns on Facebook, Google, Bing, LinkedIn, and TikTok Ads across e-commerce, B2B, service, and SaaS clients. Developed data-driven campaign strategies incorporating audience research, competitor analysis, and A/B testing to increase conversion rates and maximize ROI. Managed performance reporting and optimization for 5-10 client accounts ensuring KPI achievement and cost-efficient marketing spend.