PORTFOLIO : dairablanco.cargo.site Hi, I’m Daira, a Geneva-based Junior Art Director and Graphic Designer with a passion for crafting visual identities that carry meaning. I believe in creativity with purpose and in the power of human connection, shaping concepts that feel both authentic and innovative. My work spans identity development, logo and editorial design, motion, and campaign assets, always with a focus on coherence, storytelling, and emotional impact. With experience in agencies, freelance projects, and cultural initiatives, I like to bring curiosity, warmth, and collaboration into every project, so the process feels just as meaningful as the outcome. Grounded in art direction studies and enriched by hands-on work in music, cultural, and influence-driven projects, I constantly explore new trends and creative strategies. My goal is simple: to transform ideas into visual worlds that resonate across both digital and print media. If this resonates, I’d love to connect and explore what we could create together.

DAIRA BLANCO AYALA

PORTFOLIO : dairablanco.cargo.site Hi, I’m Daira, a Geneva-based Junior Art Director and Graphic Designer with a passion for crafting visual identities that carry meaning. I believe in creativity with purpose and in the power of human connection, shaping concepts that feel both authentic and innovative. My work spans identity development, logo and editorial design, motion, and campaign assets, always with a focus on coherence, storytelling, and emotional impact. With experience in agencies, freelance projects, and cultural initiatives, I like to bring curiosity, warmth, and collaboration into every project, so the process feels just as meaningful as the outcome. Grounded in art direction studies and enriched by hands-on work in music, cultural, and influence-driven projects, I constantly explore new trends and creative strategies. My goal is simple: to transform ideas into visual worlds that resonate across both digital and print media. If this resonates, I’d love to connect and explore what we could create together.

Available to hire

PORTFOLIO : dairablanco.cargo.site

Hi, I’m Daira, a Geneva-based Junior Art Director and Graphic Designer with a passion for crafting visual identities that carry meaning. I believe in creativity with purpose and in the power of human connection, shaping concepts that feel both authentic and innovative.

My work spans identity development, logo and editorial design, motion, and campaign assets, always with a focus on coherence, storytelling, and emotional impact. With experience in agencies, freelance projects, and cultural initiatives, I like to bring curiosity, warmth, and collaboration into every project, so the process feels just as meaningful as the outcome.

Grounded in art direction studies and enriched by hands-on work in music, cultural, and influence-driven projects, I constantly explore new trends and creative strategies. My goal is simple: to transform ideas into visual worlds that resonate across both digital and print media.

If this resonates, I’d love to connect and explore what we could create together.

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Language

Spanish; Castilian
Fluent
French
Fluent
English
Advanced
German
Intermediate

Work Experience

Graphic Designer Freelancer
May 1, 2024 - Present
Working independently as a graphic designer, creating cohesive identity developments, logo designs, motion and graphic design elements, campaign assets, and editorial layouts. Managing visual storytelling and universe curation for various clients from May 2024 onwards.
Graphic Designer Volunteer at Ge Connekt (Collective)
January 1, 2025 - Present
Volunteering as a graphic designer, contributing to collective projects and collaborating with team members on creative and visual design tasks since January 2025.
Junior Art Director at Agence Reflect
April 1, 2025 - September 5, 2025
Assisted in art direction, managed digital and print campaign assets, supported creative conceptualisation, and participated in visual storytelling efforts from September 2024 to April 2025.
Graphic Designer Volunteer at Geneva For Palestine (Event)
June 30, 2024 - September 5, 2025
Provided graphic design volunteer services specifically for event-related visual assets during June 2024.
Art Direction Intern at PAW! Studio Créatif
July 1, 2023 - September 5, 2025
Supported the art direction team in a creative studio environment, engaging in campaign asset creation, visual and universe curation, and motion design between January and July 2023.
Creative Content Intern at Guru by Loyco
January 1, 2022 - September 5, 2025
Contributed creative content and assisted in digital creative projects focused on content design and campaign support from August 2021 to January 2022.
Graphic Designer Freelancer
May 1, 2024 - Present
Providing freelance graphic design services including cohesive identity development, logo design, motion and graphic design, editorial and layout design, and campaign asset creation since May 2024.
Graphic Designer Volunteer at Ge Connekt (Collective)
January 1, 2025 - Present
Volunteering as a graphic designer contributing creative graphic design expertise to support the collective since January 2025.
Junior Art Director at Agence Reflect
April 1, 2025 - September 5, 2025
Assisted in art direction including visual storytelling, branding, and campaign asset creation from September 2024 to April 2025.
Graphic Designer Volunteer at Geneva For Palestine (Event)
June 30, 2024 - September 5, 2025
Contributed as a graphic design volunteer for event-related design tasks in June 2024.
Art Direction Intern at PAW! Studio Créatif
July 1, 2023 - September 5, 2025
Internship involving art direction tasks including creative conceptualisation, campaign asset creation, and visual storytelling from January 2023 to July 2023.
Creative Content Intern at Guru by Loyco
January 1, 2022 - September 5, 2025
Assisted in creating creative content including digital and print media from August 2021 to January 2022.

Education

BA in Art Direction at CREA Genève
January 1, 2020 - January 1, 2023
Swiss Matura at Ecole Moser
January 1, 2017 - January 1, 2020
BA in Art Direction at CREA Genève
January 1, 2020 - January 1, 2023
Swiss Matura at Ecole Moser
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Consumer Goods