I am a senior CG generalist with extensive industry experience in 3D art, virtual production, character and environment creation, character rigging, and look development across film, games, and VR. I've contributed to pioneering projects like The Mandalorian on Disney+, AAA games such as Just Cause 4 and the Fable franchise, and have worked with renowned studios including Industrial Light & Magic and Avalanche Studios. My expertise spans various software tools and game engines which I leverage to create memorable visual experiences. I am passionate about gaming and film, especially in visual storytelling and special effects, and I enjoy applying my skills in collaborative environments. Outside of work, I embrace an active lifestyle through kite boarding, which fuels my creativity and enthusiasm for new challenges.

James Bayley

I am a senior CG generalist with extensive industry experience in 3D art, virtual production, character and environment creation, character rigging, and look development across film, games, and VR. I've contributed to pioneering projects like The Mandalorian on Disney+, AAA games such as Just Cause 4 and the Fable franchise, and have worked with renowned studios including Industrial Light & Magic and Avalanche Studios. My expertise spans various software tools and game engines which I leverage to create memorable visual experiences. I am passionate about gaming and film, especially in visual storytelling and special effects, and I enjoy applying my skills in collaborative environments. Outside of work, I embrace an active lifestyle through kite boarding, which fuels my creativity and enthusiasm for new challenges.

Available to hire

I am a senior CG generalist with extensive industry experience in 3D art, virtual production, character and environment creation, character rigging, and look development across film, games, and VR. I’ve contributed to pioneering projects like The Mandalorian on Disney+, AAA games such as Just Cause 4 and the Fable franchise, and have worked with renowned studios including Industrial Light & Magic and Avalanche Studios. My expertise spans various software tools and game engines which I leverage to create memorable visual experiences.

I am passionate about gaming and film, especially in visual storytelling and special effects, and I enjoy applying my skills in collaborative environments. Outside of work, I embrace an active lifestyle through kite boarding, which fuels my creativity and enthusiasm for new challenges.

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Work Experience

3D Artist / Technical Generalist at 3D Survey Apps
November 1, 2024 - Present
Designed realistic 3D shelf test environments optimized for WebGL and created interactive heatmap overlays for consumer research visualization. Delivered clean, performant assets with intuitive camera navigation and data-driven UI supporting large-scale user testing.
Senior 3D Artist at Meta Reality Labs
December 1, 2024 - September 5, 2025
Specialized in character design, avatar creation, and clothing assets for VR and mixed reality. Collaborated with cross-functional teams on the development and implementation of over 30 innovative virtual experiences.
Senior CG Generalist at Alkemy x
September 1, 2023 - September 5, 2025
Worked on character, environment, and hard surface art. Led pre-production asset creation and look development to meet production needs.
Senior CG Generalist at FuseFX
November 1, 2022 - September 5, 2025
Contributed as a CG Generalist in episodic projects, creating assets and environments, and supporting concept design, cinematics, and storyboards.
Senior CG Generalist at Industrial Light & Magic
April 1, 2021 - September 5, 2025
Specialized in Unreal Engine, virtual production, and photogrammetry to create high-quality assets and environments. Supported virtual production processes.
Senior CG Generalist at Mavericks’ VFX
November 1, 2020 - September 5, 2025
Utilized Unreal Engine to improve project completion rate by 50% through workflow optimization. Collaborated to create stunning 3D environments and assets.
CG Generalist at Industrial Light & Magic
February 1, 2019 - September 5, 2025
Focused on Unreal Engine-based virtual production, photogrammetry, and concept design, developing models, textures, and look development for high-end virtual environments.
Senior Environment Artist at Avalanche Studios
August 1, 2018 - September 5, 2025
Collaborated with more than 30 artists to create environments, assets, and character props for Just Cause 4. Enhanced project fidelity by generating high-quality models using Substance Designer and Substance Painter.
Lead 3D Artist at The Scope
September 1, 2016 - September 5, 2025
Led a team applying photogrammetry for realistic environment and asset modeling across multiple projects, improving project outcomes significantly. Managed team development.
Senior Environment Artist at Microsoft Lionhead
February 1, 2013 - September 5, 2025
Developed highly stylized environments and props for the Fable franchise. Provided artistic and technical direction for production teams.
Lead Environment Artist at Kuju Games
February 1, 2008 - September 5, 2025
Managed a team of environment, character, and UI artists fostering growth and ensured quality and timely delivery of artwork.
Environment Artist at EA Games
July 1, 2007 - September 5, 2025
Created highly detailed environments, levels, and props for the Harry Potter franchise. Responsible for prop rigging and animation.

Education

BA Natural History Illustration at Bournemouth & Poole College of Art and Design
January 11, 2030 - September 5, 2025
BTEC HND in Technical Illustration at Bournemouth & Poole College of Art and Design
January 11, 2030 - September 5, 2025

Qualifications

FAA Part 107 Certified Remote Pilot
January 11, 2030 - September 5, 2025

Industry Experience

Gaming, Media & Entertainment, Software & Internet