Hi, I'm Pedro Arevalo Cabrera, a client-focused Digital Marketing & Product Strategy Specialist with over 12 years of experience helping businesses grow through data-driven approaches. I partner with companies to align their digital initiatives with business objectives, boost brand visibility, and drive measurable ROI. My approach combines creative campaigns with AI-driven workflows and automation, streamlining lead generation, client engagement, and operational processes. I am highly skilled in SEO, content strategy, website design, paid media, and social media management to deliver scalable digital solutions tailored to each client's market and goals. With strong organizational, operational, and managerial expertise, I ensure seamless project execution from strategy to implementation. I leverage tools such as Google Analytics, Meta Ads, Wix Studio, Canva, Hootsuite, Mailchimp, and AI-powered automation platforms to enhance efficiency and results, consistently optimizing performance to support long-term client relationships.

Pedro Arevalo Cabrera

Hi, I'm Pedro Arevalo Cabrera, a client-focused Digital Marketing & Product Strategy Specialist with over 12 years of experience helping businesses grow through data-driven approaches. I partner with companies to align their digital initiatives with business objectives, boost brand visibility, and drive measurable ROI. My approach combines creative campaigns with AI-driven workflows and automation, streamlining lead generation, client engagement, and operational processes. I am highly skilled in SEO, content strategy, website design, paid media, and social media management to deliver scalable digital solutions tailored to each client's market and goals. With strong organizational, operational, and managerial expertise, I ensure seamless project execution from strategy to implementation. I leverage tools such as Google Analytics, Meta Ads, Wix Studio, Canva, Hootsuite, Mailchimp, and AI-powered automation platforms to enhance efficiency and results, consistently optimizing performance to support long-term client relationships.

Available to hire

Hi, I’m Pedro Arevalo Cabrera, a client-focused Digital Marketing & Product Strategy Specialist with over 12 years of experience helping businesses grow through data-driven approaches. I partner with companies to align their digital initiatives with business objectives, boost brand visibility, and drive measurable ROI. My approach combines creative campaigns with AI-driven workflows and automation, streamlining lead generation, client engagement, and operational processes. I am highly skilled in SEO, content strategy, website design, paid media, and social media management to deliver scalable digital solutions tailored to each client’s market and goals.

With strong organizational, operational, and managerial expertise, I ensure seamless project execution from strategy to implementation. I leverage tools such as Google Analytics, Meta Ads, Wix Studio, Canva, Hootsuite, Mailchimp, and AI-powered automation platforms to enhance efficiency and results, consistently optimizing performance to support long-term client relationships.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelance Digital Marketing Consultant
September 1, 2022 - Present
Providing end-to-end digital marketing solutions for businesses across multiple industries with focus on ROI, lead generation, and audience growth. Developing and executing tailored marketing strategies including SEO, social media, branding, content creation, and web design. Implementing AI-powered automation workflows to optimize lead qualification, email marketing, and customer engagement. Managing the full digital lifecycle from brand positioning and paid media campaigns to website optimization and conversion rate improvements. Creating and managing content calendars, ad creatives, and high-performance landing pages driving measurable results. Delivering SEO audits and implementations (technical, on-page, off-page) to improve search visibility and traffic. Building long-term client relationships through strategic reporting, data-driven iteration, and consistent performance optimization. Utilizing tools such as Google Analytics, Meta Ads, Wix Studio, Canva, Hootsuite, Mailchimp, and
Head of Digital Marketing & Business Operations at Live Holidays LTD
September 1, 2022 - September 5, 2025
Developed and executed comprehensive digital marketing strategies across web, social, and email platforms. Designed, optimized, and maintained high-converting websites focusing on SEO and performance. Built and managed content calendars, digital assets, and brand campaigns across multiple channels. Managed paid and organic campaigns, tracking KPIs including ROI, engagement, and lead generation. Oversaw market research, positioning, and customer segmentation strategies. Led supplier and partner negotiations; managed digital product budgets and go-to-market timelines. Mentored a team supporting digital execution and creative development.
Senior Product & Marketing Manager at Live Holidays LTD
January 1, 2019 - September 5, 2025
Planned and launched digital campaigns aligned with product releases and seasonal goals. Managed website updates, visual content, email outreach, and campaign performance reporting. Collaborated with design and development teams to ensure strong UX and consistent branding. Negotiated supplier contracts and maintained vendor relationships for strategic alignment. Conducted competitor benchmarking and adapted digital strategies accordingly. Ensured trip documentation accuracy, assisted with yield management tasks and customer complaints procedures, product market launch accuracy (proofing copy, data entry, data automation), and crisis management as detailed in management plan.
Digital B2B Account Manager at Live Holidays LTD
September 1, 2015 - September 5, 2025
Acted as the main point of contact for B2B partners across digital sales and marketing support. Delivered content assets, proposals, and data insights to improve partner engagement. Provided training and onboarding to improve client familiarity with digital product offerings. Monitored analytics to evaluate campaign effectiveness and inform future strategy.
Senior Sales Consultant at Live Holidays LTD
August 1, 2014 - September 5, 2025
Created digital sales proposals, promotional itineraries, and email campaigns. Designed and edited digital content for various services and offerings. Used Amadeus and other systems for managing online reservations and transactions. Engaged in user-centric improvements and communications with customers and vendors.
International Project Manager (Freelance)
June 1, 2010 - September 5, 2025
Managed global digital coordination, business development, and creative project rollouts. Created and managed timelines, proposals, and communications for marketing activations.
Freelance Digital Marketing Consultant
September 1, 2022 - Present
Provided end-to-end digital marketing solutions for businesses across multiple industries, focusing on ROI, lead generation, and audience growth. Developed and executed tailored marketing strategies covering SEO, social media, branding, content creation, and web design. Implemented AI-powered automation workflows to optimize lead qualification, email marketing, and customer engagement. Managed the full digital life cycle from brand positioning and paid media campaigns to website optimization and conversion rate improvements. Created and managed content calendars, ad creatives, and high-performance landing pages driving measurable results. Delivered SEO audits and implementations (technical, on-page, and off-page) to improve search visibility and traffic. Built long-term client relationships through strategic reporting, data-driven iteration, and consistent performance optimization. Utilized tools such as Google Analytics, Meta Ads, Wix Studio, Canva, Hootsuite, Mailchimp, and AI-driven
Head of Digital Marketing & Business Operations at Live Holidays LTD
September 1, 2022 - September 5, 2025
Developed and executed comprehensive digital marketing strategies across web, social, and email platforms. Designed, optimized, and maintained high-converting websites with a focus on SEO and performance. Built and managed content calendars, digital assets, and brand campaigns across multiple channels. Managed paid and organic campaigns, tracking KPIs including ROI, engagement, and lead generation. Oversaw market research, positioning, and customer segmentation strategies. Led supplier and partner negotiations; managed digital product budgets and go-to-market timelines. Mentored a team to support digital execution and creative development.
Senior Product & Marketing Manager at Live Holidays LTD
January 1, 2019 - September 5, 2025
Planned and launched digital campaigns aligned with product releases and seasonal goals. Managed website updates, visual content, email outreach, and campaign performance reporting. Collaborated with design and development teams to ensure strong UX and consistent branding. Negotiated supplier contracts and maintained vendor relationships for strategic alignment. Conducted competitor benchmarking and adapted digital strategies accordingly. Ensured accurate trip documentation and assisted with yield management tasks, customer complaint procedures, product go-to-market accuracy, and crisis management tasks.
Digital B2B Account Manager at Live Holidays LTD
September 1, 2015 - September 5, 2025
Acted as the main point of contact for B2B partners across digital sales and marketing support. Delivered content assets, proposals, and data insights to improve partner engagement. Provided training and onboarding to improve client familiarity with digital product offerings. Monitored analytics to evaluate campaign effectiveness and inform future strategy.
Senior Sales Consultant at Live Holidays LTD
August 1, 2014 - September 5, 2025
Created digital sales proposals, promotional itineraries, and email campaigns. Designed and edited digital content for various services and offerings. Used Amadeus and other systems for managing online reservations and transactions. Engaged in user-centric improvements and communications with customers and vendors.
International Project Manager (Freelance)
June 1, 2010 - September 5, 2025
Managed global digital coordination, business development, and creative project rollouts. Created and managed timelines, proposals, and communications for marketing activations.

Education

AI for Marketing at Udia
January 11, 2030 - September 5, 2025
SEO 360 Course at Web Positer
January 11, 2030 - September 5, 2025
Corporate Marketing Strategy at CCC Centro de Formación Profesional
January 11, 2030 - September 5, 2025
Product Marketing Strategy at Online Certification
January 11, 2030 - September 5, 2025
Project Management Foundations at Online Certification
January 11, 2030 - September 5, 2025
Amadeus: Fares and Ticketing at Gatwick Amadeus Center
January 11, 2030 - September 5, 2025
BA in Industrial Engineering at University of Cienfuegos
January 11, 2030 - September 5, 2025
BA in Industrial Engineering at University of Cienfuegos
January 11, 2030 - September 5, 2025

Qualifications

AI for Marketing - Udia
January 11, 2030 - September 5, 2025
SEO 360 Course - Web Positer
January 11, 2030 - September 5, 2025
Corporate Marketing Strategy - CCC Centro de Formación Profesional
January 11, 2030 - September 5, 2025
Product Marketing Strategy – Online Certification
January 11, 2030 - September 5, 2025
Project Management Foundations - Online Certification
January 11, 2030 - September 5, 2025
Amadeus: Fares and Ticketing - Gatwick Amadeus Center
January 11, 2030 - September 5, 2025
AI for Marketing - Udia
January 11, 2030 - September 5, 2025
SEO 360 Course - Webpositer
January 11, 2030 - September 5, 2025
Corporate Marketing Strategy - CCC Centro de Formación Profesional
January 11, 2030 - September 5, 2025
Product Marketing Strategy – Online Certification
January 11, 2030 - September 5, 2025
Project Management Foundations - Online Certification
January 11, 2030 - September 5, 2025
Amadeus: Fares and Ticketing - Gatwick Amadeus Center
January 11, 2030 - September 5, 2025

Industry Experience

Travel & Hospitality, Retail, Software & Internet, Professional Services, Financial Services