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I am a dynamic and results-driven business leader with extensive experience in driving growth and profitability within the Consumer Packaged Goods and B2B sectors. I have a proven track record in developing and executing omnichannel strategies, enhancing brand images, and leading cross-functional teams to achieve substantial revenue and market share growth. Recognized for exceptional leadership abilities, I strive to foster high-performance cultures and steer organizations towards unprecedented success. I am seeking to leverage my expertise in a senior leadership role to drive business results and strengthen brand image in a competitive market. Throughout my career, I have led successful marketing and business units across multiple industries and countries, driving significant revenue growth, product innovation, and market expansion. I am passionate about using data-driven strategies and digital transformation to create impactful brand experiences and sustainable business performance.…I am a dynamic and results-driven business leader with extensive experience in driving growth and profitability within the Consumer Packaged Goods and B2B sectors. I have a proven track record in developing and executing omnichannel strategies, enhancing brand images, and leading cross-functional teams to achieve substantial revenue and market share growth. Recognized for exceptional leadership abilities, I strive to foster high-performance cultures and steer organizations towards unprecedented success. I am seeking to leverage my expertise in a senior leadership role to drive business results and strengthen brand image in a competitive market. Throughout my career, I have led successful marketing and business units across multiple industries and countries, driving significant revenue growth, product innovation, and market expansion. I am passionate about using data-driven strategies and digital transformation to create impactful brand experiences and sustainable business performance.

Bilal Demachkie

Marketing Strategist, Brand Strategist, Content Creator, +2

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I am a dynamic and results-driven business leader with extensive experience in driving growth and profitability within the Consumer Packaged Goods and B2B sectors. I have a proven track record in developing and executing omnichannel strategies, enhancing brand images, and leading cross-functional teams to achieve substantial revenue and market share growth. Recognized for exceptional leadership abilities, I strive to foster high-performance cultures and steer organizations towards unprecedented success. I am seeking to leverage my expertise in a senior leadership role to drive business results and strengthen brand image in a competitive market. Throughout my career, I have led successful marketing and business units across multiple industries and countries, driving significant revenue growth, product innovation, and market expansion. I am passionate about using data-driven strategies and digital transformation to create impactful brand experiences and sustainable business performance.…I am a dynamic and results-driven business leader with extensive experience in driving growth and profitability within the Consumer Packaged Goods and B2B sectors. I have a proven track record in developing and executing omnichannel strategies, enhancing brand images, and leading cross-functional teams to achieve substantial revenue and market share growth. Recognized for exceptional leadership abilities, I strive to foster high-performance cultures and steer organizations towards unprecedented success. I am seeking to leverage my expertise in a senior leadership role to drive business results and strengthen brand image in a competitive market. Throughout my career, I have led successful marketing and business units across multiple industries and countries, driving significant revenue growth, product innovation, and market expansion. I am passionate about using data-driven strategies and digital transformation to create impactful brand experiences and sustainable business performance.

Available to hire

I am a dynamic and results-driven business leader with extensive experience in driving growth and profitability within the Consumer Packaged Goods and B2B sectors. I have a proven track record in developing and executing omnichannel strategies, enhancing brand images, and leading cross-functional teams to achieve substantial revenue and market share growth. Recognized for exceptional leadership abilities, I strive to foster high-performance cultures and steer organizations towards unprecedented success. I am seeking to leverage my expertise in a senior leadership role to drive business results and strengthen brand image in a competitive market.

Throughout my career, I have led successful marketing and business units across multiple industries and countries, driving significant revenue growth, product innovation, and market expansion. I am passionate about using data-driven strategies and digital transformation to create impactful brand experiences and sustainable business performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Arabic

Advanced

Work Experience

Business Unit & Marketing Director – Clorox Pro at The Clorox Company, Canada

February 1, 2018 - Present

Led a cross-functional team to increase sales revenue by 15% with a double-digit 5-year CAGR by implementing data-driven strategies and providing financial and commercial leadership. Developed strategic plans, brand engagement, and digital go-to-market strategies. Managed P&L and strategic pricing to rebuild gross margin. Championed e-commerce expansion and digital footprint enhancement. Supported crisis management initiatives and collaborated globally on marketing strategy. Key achievements included 18.2% revenue growth, 7.6% profit increase, and expanding healthcare wipes market share by 535 basis points.

Marketing Manager at Sofina Foods Inc., Canada

November 1, 2017 - September 5, 2025

Achieved 11% year-on-year growth contributing significantly to company performance. Led the innovation, development, and launch of 10 new products for the Janes fish brand. Provided strategic sales guidance securing new listings at major retailers, executed packaging facelift to improve visibility and brand recognition, and drove double-digit growth through shopper marketing programs.

Marketing Manager at Rubicon Food Products Ltd, Canada

September 1, 2016 - September 5, 2025

Launched No Sugar Added juice and sparkling juice lines across multiple channels. Secured new product listings and expanded market presence. Executed tactical shopper marketing programs boosting brand awareness and customer engagement. Developed comprehensive social media and community management strategies, enhancing digital footprint and cultivating a loyal online community.

Sr. Marketing Director at Americana Foods - National Food Company, Saudi Arabia

April 1, 2015 - September 5, 2025

Led a geographically diverse team of 6 category marketing managers driving 12% year-on-year growth and meeting P&L targets for a USD 400 million category. Developed integrated marketing strategy and execution plans for retail. Restructured seafood category resulting in 11% organic growth and unified communication strategy to boost brand equity and awareness.

Group Marketing Director at C-Food International/HCP, Lebanon

February 1, 2014 - September 5, 2025

Led a team of 10 marketers and 2 procurement officers, escalating business revenue from USD 8 million to USD 100 million over 12 years. Directed global expansion of the Siblou brand into 30 EMEA markets with double-digit growth annually. Formulated global product innovation, packaging, pricing, and go-to-market strategies. Launched over 200 new SKUs achieving significant brand expansion.