Digital Marketing Specialist - 25+ Years Experience • 25 years of experience creating and leading innovative digital strategies across B2C and B2B industries • Deep expertise in digital strategies, technical SEO, content marketing, Google Ads, Meta Ads, and GA4/analytics • Proven track record of delivering growth, positive ROI, and cost savings See _Website not available. Sign in: https://www.twine.net/signup_ for details on a variety of straightforward and affordable marketing packages. Key Achievements • Top 5 Google rankings for highly competitive search terms • Restructured paid search campaigns, saving over $1M/year in wasted ad spend • Improved ROAS by 10X through strategic optimization Notable Clients • Bell Canada, Sears Canada, SCI Logistics, Direct Energy • The Low Carb Grocery, Dentalook DSO, RioCan REIT • Hundreds of small and mid-sized businesses Career Highlights • Led SEO, paid search, affiliate, and email subscriber growth programs • Oversaw full website redesign/replatform for TheSource.ca (2016) including: o Platform selection (SAP Hybris) o Site architecture & on-page content strategy o Copywriting, product descriptions, and ongoing content creation…

Jeff Fidler

Digital Marketing Specialist - 25+ Years Experience • 25 years of experience creating and leading innovative digital strategies across B2C and B2B industries • Deep expertise in digital strategies, technical SEO, content marketing, Google Ads, Meta Ads, and GA4/analytics • Proven track record of delivering growth, positive ROI, and cost savings See _Website not available. Sign in: https://www.twine.net/signup_ for details on a variety of straightforward and affordable marketing packages. Key Achievements • Top 5 Google rankings for highly competitive search terms • Restructured paid search campaigns, saving over $1M/year in wasted ad spend • Improved ROAS by 10X through strategic optimization Notable Clients • Bell Canada, Sears Canada, SCI Logistics, Direct Energy • The Low Carb Grocery, Dentalook DSO, RioCan REIT • Hundreds of small and mid-sized businesses Career Highlights • Led SEO, paid search, affiliate, and email subscriber growth programs • Oversaw full website redesign/replatform for TheSource.ca (2016) including: o Platform selection (SAP Hybris) o Site architecture & on-page content strategy o Copywriting, product descriptions, and ongoing content creation…

Available to hire

Digital Marketing Specialist - 25+ Years Experience
• 25 years of experience creating and leading innovative digital strategies across B2C and B2B industries
• Deep expertise in digital strategies, technical SEO, content marketing, Google Ads, Meta Ads, and GA4/analytics
• Proven track record of delivering growth, positive ROI, and cost savings

See Website not available. Sign in: https://www.twine.net/signup for details on a variety of straightforward and affordable marketing packages.

Key Achievements
• Top 5 Google rankings for highly competitive search terms
• Restructured paid search campaigns, saving over $1M/year in wasted ad spend
• Improved ROAS by 10X through strategic optimization

Notable Clients
• Bell Canada, Sears Canada, SCI Logistics, Direct Energy
• The Low Carb Grocery, Dentalook DSO, RioCan REIT
• Hundreds of small and mid-sized businesses

Career Highlights
• Led SEO, paid search, affiliate, and email subscriber growth programs
• Oversaw full website redesign/replatform for TheSource.ca (2016) including:
o Platform selection (SAP Hybris)
o Site architecture & on-page content strategy
o Copywriting, product descriptions, and ongoing content creation

See more

Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Digital Marketing Expert at WMT - Toronto, ON
January 1, 2005 - Present
Led digital marketing strategies with a focus on SEO, paid search, social media marketing, and analytics for a diverse client base including Bell Canada (TheSource.ca), Sears Canada, SCI Logistics, Direct Energy, The Low Carb Grocery, Dentalook DSO, RioCan REIT, and many small businesses. Managed day-to-day operations of SEO and paid search channels, affiliate channel growth, newsletter subscribers, and overall traffic performance for thesource.ca website. Played a key role in the 2016 corporate website redesign and replatform, including platform selection (Hybris-SAP), site architecture, on-page copy and content creation. Achieved top 5 Google rankings for ultra-competitive keywords like laptops, cell phones, iPhones, iPads, and other core categories. Restructured paid search campaigns, saving over $1M/year in wasted ad spend and improving ROAS 10X.
Owner/Founder Manager, Ecommerce Traffic at WMT - Toronto, ON
December 31, 2011 - September 5, 2025
Managed digital marketing solutions focused on SEO, paid search, social media marketing, and related services. Collaborated with clients such as TheSource.ca, Sears Canada, SCI Logistics. Responsibilities included affiliate channel growth and newsletter subscribers management along with driving overall traffic performance.
Partner/Owner at Internet Media Publications - IMP - Winnipeg, MB
January 1, 2005 - September 5, 2025
Partner in publications-based internet business generating revenue through creating and marketing eBooks (organic search) on various topics including home improvements and government grant applications. Exited to relocate and start WMT in 2005.
Senior Digital Marketing Expert at The Source - WMT
January 1, 2015 - Present
Led SEO, paid search, social media marketing, and analytics efforts at a digital marketing agency focused on these areas. Managed day-to-day SEO and paid search channels, grew affiliate channels and newsletter subscribers, and oversaw overall traffic performance for TheSource.ca. Played a key role in the 2016 corporate website redesign and replatforming, including platform selection (Hybris - SAP), site architecture, on-page copy, product descriptions, page elements, and ongoing content creation. Achieved top 5 Google rankings for highly competitive keywords and restructured paid search campaigns saving over $1M per year while improving ROAS by 10 times.
Owner/Founder Manager, Ecommerce Traffic at WMT - Toronto, ON The Source.ca - Barrie, ON
December 31, 2011 - September 5, 2025
Managed and grew ecommerce traffic through SEO, paid search, and social media marketing services within the agency. Partnered with major clients such as Bell Canada, Sears Canada, SCI Logistics, Direct Energy, The Low Carb Grocery, Dentalook DSO, RioCan REIT, and many small businesses to deliver impactful digital marketing solutions.
Partner/Owner at Internet Media Publications - IMP - Winnipeg, MB
December 30, 2005 - September 4, 2025
Partner in a publications-based internet business generating primary revenue through creating and marketing e-books (organic search) on various topics. Led projects from home improvements to government grant application guides. Exited to relocate and start WMT in 2005.

Education

MCSE + I & Business Management at University of Winnipeg
January 1, 1999 - September 5, 2025
MCSE + I & Business Management Network Admin / Business Management at University of Winnipeg
January 1, 1999 - September 5, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Transportation & Logistics, Software & Internet, Professional Services, Financial Services, Energy & Utilities, Computers & Electronics, Consumer Goods, Government, Manufacturing, Real Estate & Construction, Travel & Hospitality, Other

Skills

Experience Level