Owned Cafe Press brand strategy, managing multiple projects to ensure consistency with marketing objectives and brand guidelines. Improved CTR by 6% by redesigning 12 email layouts, and by prioritizing customer feedback and usability findings across designs. Art directed Cafe Press B2B website, photo shoots, high-performing email campaigns, and marketing materials like ads, web pages, and iconography suite.

Visual Designer at Ruggable

August 1, 2022 - September 5, 2025

Enhanced Ruggable’s digital presence with high-performing ads, motion graphics and social content that grew following to over 1 million on Instagram. Executed data-driven campaigns from concept to finish — spearheaded a sustainable brand awareness campaign that achieved 4% engagement rate. Maintained a library of files, photography, and assets for developing graphics.

Product Designer at Bose

July 1, 2020 - September 5, 2025

Collaborated in a cross-functional, agile environment to implement and launch new Bose Music app features and experiences. Simplified the Bose Music onboarding process, reducing setup time by 5 minutes. Supervised an employee-led Sustainability Club and launched initiatives to reduce campus waste and eliminate plastic usage across the MA campus. Defined and owned the experience for the light bar — a feature across 8 speakers and sound bars — and launched product updates for voice and light bar.

Junior Program Associate at Atlas Workshops

September 1, 2016 - September 5, 2025

Organized and led international project-based design trips teaching high school students to embrace design thinking. Attended conferences and sales presentations, organized webinars, drafted blogs, factsheets, and multimedia. Developed and maintained relationships with urban planners, scientists and architects who could partner with our programs.