I'm Alexandre Chaulet, a creative consultant and director of creation based in Tunis. Over more than two decades, I have steered branding, advertising campaigns and design for agencies such as Y&R Tunis, Memac Ogilvy, Grey Tunis and CAC&R, helping brands connect with people through clear ideas and vibrant visuals. I thrive at the intersection of strategy and execution—concepting, art direction, copywriting and production across print, digital and film. My work spans clients like Sanabel Carthage, Carrefour, Samsung, Unilever and Jumia, always focused on crafting distinctive brands and meaningful experiences.…

Alexandre Chaulet

I'm Alexandre Chaulet, a creative consultant and director of creation based in Tunis. Over more than two decades, I have steered branding, advertising campaigns and design for agencies such as Y&R Tunis, Memac Ogilvy, Grey Tunis and CAC&R, helping brands connect with people through clear ideas and vibrant visuals. I thrive at the intersection of strategy and execution—concepting, art direction, copywriting and production across print, digital and film. My work spans clients like Sanabel Carthage, Carrefour, Samsung, Unilever and Jumia, always focused on crafting distinctive brands and meaningful experiences.…

Available to hire

I’m Alexandre Chaulet, a creative consultant and director of creation based in Tunis. Over more than two decades, I have steered branding, advertising campaigns and design for agencies such as Y&R Tunis, Memac Ogilvy, Grey Tunis and CAC&R, helping brands connect with people through clear ideas and vibrant visuals.

I thrive at the intersection of strategy and execution—concepting, art direction, copywriting and production across print, digital and film. My work spans clients like Sanabel Carthage, Carrefour, Samsung, Unilever and Jumia, always focused on crafting distinctive brands and meaningful experiences.

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Skills

Experience Level

Language

French
Fluent
English
Advanced

Work Experience

Consultant créatif / Creative Consultant; Co-founder at Self-employed / Co-founded Marketing, Communication & Branding
January 1, 2021 - Present
Co-founded a marketing, communication and branding practice. Provide creative strategy, branding and cross-channel campaigns for a diverse client list including TIA, Deloitte, Banque Centrale de Tunisie, Fondation Biat, SunFruit Trade and more.
Directeur de création / Creative Director at Panorama Y&R Tunis
December 31, 2022 - September 5, 2025
Led creative direction for the agency's campaigns, shaping brand narratives and visual identities across sectors for clients such as Sanabel Carthage, Agil, Expertise France, Ministère Tunisien des Finances, Groupe CHO, Jumia, Assist Digital and Ben Yedder group.
Directeur de création associé / Associated Creative Director at Memac Ogilvy Label
December 31, 2014 - September 5, 2025
Shared responsibility for creative direction on major accounts including Delice, Danone, Carrefour, Samsung, QFF, Hamadi Abid, Selecta, Sotubi, ISIE, L’Epi d’or, Sotuchoc, Unilever, Nouvel Air, Oil Libya.
Directeur artistique senior / Senior Art Director at Memac Ogilvy Label
December 31, 2016 - September 5, 2025
Led senior art direction across campaigns for Delice, Danone, Carrefour, Samsung, QFF, Hamadi Abid, Selecta, Sotubi, ISIE, L’Epi d’or, Sotuchoc, Unilever, Nouvel Air, Oil Libya.
Directeur artistique / Art Director at Grey Tunis
December 31, 2012 - September 5, 2025
Directed multi-channel creative concepting and art direction for brands across sectors including Sanofi, GSK, UPL, Samsung, Attijari Bank, GIZ/Anged, UP, P&G and Tunis Foreign Bank, delivering integrated campaigns.
Directeur artistique / Art Director at CAC&R
December 31, 2010 - September 5, 2025
360°/Full Service agency; led art direction and production for campaigns with Peugeot, Meublentub, Tunis International Bank, Best Ré, Cepex, Siamap, Duravit, CITET, Ministère de l’environnement, STEG, JCC, SIFEJ, Festival de la BD de Tazerka.
Consultant créatif / Creative Consultant at Independent / Self-employed
January 1, 2021 - Present
Consulting in communication, institutional communication, advertising creation, creative conception, writing, art direction, branding, graphic design, edition, UX/UI design, audiovisual production, photo direction, print production, Brand Content, Social Media, Shopper Marketing, POS, Mobile Marketing.
Directeur de création / Creative Director at Panorama Y&R Tunis
December 31, 2022 - September 5, 2025
Agence conseil en communication / Full Service Advertising Agency; portfolio include Sanabel Carthage, Agil, Expertise France, Ministère Tunisien des Finances, groupe CHO, Jumia, Assist Digital, groupe Ben Yedder…
Directeur de création associé / Associated Creative Director at Memac Ogilvy Label
December 31, 2016 - September 5, 2025
Agence conseil en communication 360°; portfolio include Delice, Danone, Carrefour, Samsung, QFF, Hamadi Abid, Selecta, Sotubi, ISIE, L’Epi d’or, Sotuchoc, Unilever, Nouvel Air, Oil Libya…
Directeur artistique senior / Senior Art Director at Memac Ogilvy Label
December 31, 2014 - September 5, 2025
Agence conseil en communication 360°; portfolio include Delice, Danone, Carrefour, Samsung, QFF, Hamadi Abid, Selecta, Sotubi, ISIE, L’Epi d’or, Sotuchoc, Unilever, Nouvel Air, Attijari Bank, Oil Libya…
Directeur artistique / Art Director at Grey Tunis
December 31, 2012 - September 5, 2025
Agence conseil en communication 360° / Full Service Advertising Agency; clients Sanofi, GSK, BTK/BPCE, GIZ/Anged, UPL, Samsung, Président, Boga, Safia, Melliti, Cristaline, Garci, Stil, Yab, Florident, P&G Tunis Foreign Bank…
Directeur artistique / Art Director at CAC&R
December 31, 2010 - September 5, 2025
Agence conseil en communication 360° / Full Service Advertising Agency; clients Peugeot, Meublentub, Tunis International Bank, Best Ré, Cepex, Siamap, Duravit, CITET, Ministère de l’environnement, STEG, JCC, SIFEJ, Festival de la BD de Tazerka, Mission économique Française.
Creative Consultant at Independent / Self-employed
January 1, 2021 - Present
Creative consulting and marketing/branding leadership for a portfolio of clients including TIA, Deloitte, Banque Centrale de Tunisie, Fondation Biat, AfricInvest, GIZ, British Council, Fnac/Darty, Open Startup, and more.
Creative Director at Panorama Y&R Tunis
December 31, 2022 - September 5, 2025
Led creative direction for campaigns for clients such as Sanabel Carthage, Agil, Expertise France, Ministère Tunisien des Finances, Jumia, and more.
Associated Creative Director at Memac Ogilvy Label
December 31, 2016 - September 5, 2025
Guided creative strategy and direction for clients including Delice Danone, Carrefour, Samsung, QFF, Hamadi Abid, Selecta, Sotubi, ISIE, L’Epi d’or, Sotuchoc, Unilever, Nouvel Air, Oil Libya.
Senior Art Director at Memac Ogilvy Label
December 31, 2014 - September 5, 2025
Led artistic direction for campaigns for Delice Danone, Carrefour, Samsung, QFF, Hamadi Abid, Selecta, Sotubi, ISIE, L’Epi d’or, Sotuchoc, Unilever, Nouvel Air, Attijari Bank, Oil Libya.
Art Director at Grey Tunis
December 31, 2012 - September 5, 2025
Art direction for Seat, Sanofi (Doliprex, Lactacyd, Omnivitt, Corporate, Trade Marketing Pharmacy), GSK (Lucozade), BTK/BPCE, GIZ/Anged, UPL, Samsung, Président, Boga, Safia, Melliti, Cristaline, Garci, Stil, Yab, Florident, P&G (Gillette, Head & Shoulders, Pantene, Ariel, Duracell), Tunis Foreign Bank.
Art Director at CAC&R
December 31, 2010 - September 5, 2025
360° advertising agency work for Peugeot, Tunis International Bank, Best Ré, Cepex, Siamap, Duravit, CITET, Ministère de l’environnement, STEG, JCC, SIFEJ, Festival de la BD de Tazerka, Mission économique Française.
Consultant créatif / Creative Consultant at Independent / Self-employed
January 1, 2021 - Present
Independent creative consultant delivering brand strategy, advertising concepts, copywriting, UX/UI design and multimedia production for clients across North Africa and Europe. Collaborates with agencies and brands to craft concepts, visuals and experiences.
Creative Director at Panorama Y&R Tunis
December 31, 2022 - September 5, 2025
Led creative direction for multi-channel campaigns and brand-building projects. Oversaw art direction, copywriting and production for clients across diverse sectors, shaping messaging and visuals.
Associated Creative Director at Memac Ogilvy Label
December 31, 2016 - September 5, 2025
Led creative teams on major campaigns for Delice, Danone, Carrefour, Samsung, QFF, Hamadi Abid, Selecta and more, ensuring cohesive concepting and execution across media.
Senior Art Director at Memac Ogilvy Label
December 31, 2014 - September 5, 2025
Oversaw art direction and creative execution for high-profile accounts, delivering integrated campaigns and brand identities.
Art Director at Grey Tunis
December 31, 2012 - September 5, 2025
Creative lead on campaigns for major clients, coordinating design, photo direction and production across print and digital channels.
Art Director at CAC&R
December 31, 2010 - September 5, 2025
Art direction and concept development for a wide range of brands, driving cohesive visual identities and communications.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Government, Retail, Software & Internet, Education, Consumer Goods, Financial Services

Skills

Experience Level