Hi, I’m Silvanna, a graphic designer specializing in branding, packaging, and visual storytelling. I enjoy turning ideas into vibrant, print-ready campaigns and cohesive digital visuals that help brands connect with people. I’m based in Mérida and love collaborating with cross-functional teams to create POP materials, packaging, social media visuals, and marketing campaigns across digital and in-store channels. I’m passionate about shaping brand identities and delivering polished assets from concept to production.…

Silvanna Salas Zapata

Hi, I’m Silvanna, a graphic designer specializing in branding, packaging, and visual storytelling. I enjoy turning ideas into vibrant, print-ready campaigns and cohesive digital visuals that help brands connect with people. I’m based in Mérida and love collaborating with cross-functional teams to create POP materials, packaging, social media visuals, and marketing campaigns across digital and in-store channels. I’m passionate about shaping brand identities and delivering polished assets from concept to production.…

Available to hire

Hi, I’m Silvanna, a graphic designer specializing in branding, packaging, and visual storytelling. I enjoy turning ideas into vibrant, print-ready campaigns and cohesive digital visuals that help brands connect with people.

I’m based in Mérida and love collaborating with cross-functional teams to create POP materials, packaging, social media visuals, and marketing campaigns across digital and in-store channels. I’m passionate about shaping brand identities and delivering polished assets from concept to production.

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Skills

Experience Level

Language

English
Fluent
French
Beginner

Work Experience

Graphic Designer at Unidad de Desarrollo Sustentable, Ayuntamiento de Mérida
December 31, 2024 - September 5, 2025
Designed visual identity and brand guidelines for department campaigns. Produced creative content for programs promoting sustainability and community initiatives. Managed social media accounts and community engagement. Coordinated production and printing of campaign materials (T-shirts, banners, signage). Ensured coherence with environmental awareness goals.
Graphic Designer at Michele Accesorios
January 1, 2025 - Present
Designed POP advertising materials and in-store visuals to support product launches. Created graphic lines and seasonal campaign visuals ensuring brand consistency. Developed packaging, blister packs, and thematic boxes for accessories. Edited product and lifestyle imagery for online and in-store use. Coordinated with marketing to deliver cohesive campaigns across digital and print channels.
Graphic Designer at Michelle Accessories
January 1, 2025 - Present
Developed POP advertising materials and in-store graphics to support product launches. Created graphic lines and seasonal campaign visuals, ensuring brand consistency. Developed packaging and thematic boxes for accessories. Edited and optimized product and lifestyle imagery for online and in-store use. Collaborated with marketing to deliver cohesive campaigns across digital and print channels.
Graphic Designer at Ayuntamiento de Mérida – Unidad de Desarrollo Sustentable
December 31, 2024 - September 5, 2025
Designed visual identity and branding guidelines for the department’s campaigns. Produced creative content for programs promoting sustainability and community initiatives. Managed social media accounts and community engagement. Coordinated production and printing of campaign materials (t-shirts, banners, signage). Ensured coherence between institutional communication and environmental awareness goals.
Graphic Designer at Freelance / Remote
January 1, 2020 - Present
Developed brand identities and digital assets for small businesses and startups. Designed social media campaigns, brochures, and promotional materials. Collaborated with clients on photo editing, presentations, and visual content.
Graphic Designer at Ayuntamiento de Mérida
December 31, 2024 - September 5, 2025
Designed visual identities and brand guidelines for the department’s campaigns. Produced creative content for programs promoting sustainability and community initiatives. Managed social media accounts and community engagement. Coordinated production and printing of campaign materials (t-shirts, banners, signage). Ensured coherence between institutional communication and environmental awareness goals.
Graphic Designer at Michelle Accessories
January 1, 2025 - Present
Designed POP advertising materials and in-store graphics to support product launches. Created graphic lines and seasonal campaign visuals, ensuring brand consistency. Developed packaging, blister packs, and thematic boxes for accessories. Edited and optimized product and lifestyle imagery for online and in-store use.
Graphic Designer at Ayuntamiento de Mérida
January 1, 2020 - Present
POP & Packaging Design, Branding & Visual Identity, Print Production, Corporate Communication, Social Media Campaigns
Graphic Designer at Ayuntamiento de Mérida – Unidad de Desarrollo Sustentable
December 31, 2024 - October 2, 2025
Desarrollo de identidad visual de campañas y diseños para la Unidad de Desarrollo Sustentable; coordinación de producción y materiales de campaña
Graphic Designer at Michelle Accessories
December 31, 2025 - October 2, 2025
Diseño de POP y materiales de publicidad en tienda; desarrollo de líneas gráficas, packaging y visuales para lanzamiento de productos

Education

Bachelor's Degree at Universidad Interamericana para el Desarrollo
January 1, 2018 - January 1, 2021
Bachelor’s Degree in Digital Graphic Design at Universidad Interamericana para el Desarrollo
January 1, 2018 - December 31, 2021
Bachelor’s Degree in Digital Graphic Design at Universidad Interamericana para el Desarrollo
January 1, 2018 - January 1, 2021
Bachelor's Degree in Digital Graphic Design at Universidad Interamericana para el Desarrollo
January 1, 2018 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Government

Skills

Experience Level