I'm Erica Waite, a creative problem solver specializing in graphic design, web design, and multimedia. I love shaping brand identities, crafting intuitive interfaces, and delivering polished photography and illustration across digital and print. From remote content programs for Smartsheet to hands-on design in studios and on shoots, I thrive on collaborating with writers, developers, and marketers to push creative boundaries while keeping projects on time and on budget.…

Erica Waite

I'm Erica Waite, a creative problem solver specializing in graphic design, web design, and multimedia. I love shaping brand identities, crafting intuitive interfaces, and delivering polished photography and illustration across digital and print. From remote content programs for Smartsheet to hands-on design in studios and on shoots, I thrive on collaborating with writers, developers, and marketers to push creative boundaries while keeping projects on time and on budget.…

Available to hire

I’m Erica Waite, a creative problem solver specializing in graphic design, web design, and multimedia. I love shaping brand identities, crafting intuitive interfaces, and delivering polished photography and illustration across digital and print.

From remote content programs for Smartsheet to hands-on design in studios and on shoots, I thrive on collaborating with writers, developers, and marketers to push creative boundaries while keeping projects on time and on budget.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Graphic & Web Designer at Various Clients
January 1, 2008 - Present
Freelance graphic and web design for a broad range of clients, including brand development, logo and package design, promotional materials, and photography.
Designer at Smartsheet
January 1, 2025 - September 5, 2025
Design implementation for integrated content strategy, demand generation, and creative operations; built a scalable, full-funnel content program and brand-to-demand assets.
Registrar Assistant at EDMC - OHE
August 1, 2012 - September 5, 2025
Completed forms processing including Student ID Cards, Registration and Student Financial Services.
Freelance Graphic Artist at Thermal Industries
June 1, 2015 - September 5, 2025
Extensive photo work including product photography, retouching, and complex photo-creations; designed and laid out product brochures, instruction guides, and sales presentations.
Art Director at CBS Radio (Infinity Broadcasting)
January 1, 2006 - September 5, 2025
Art Director and Managing Editor of 32-page bi-weekly free publication eResource, overseeing layout, final edits, and graphic design for sales collateral and ads; supervised writers and editors.
Art Director at FanBuzz (Fanatics)
March 1, 2004 - September 5, 2025
Created product development and customization campaigns for NBC's online retail division; designed web graphics, built a comprehensive art database, and managed promotional materials; served as project manager and printer liaison.
Graphic Artist at emedco
October 1, 2001 - September 5, 2025
Designed and laid out large catalogs, logos and promotional materials; extensive photo work including retouching and photo-creations; in-house media.
Graphic Artist at Outdoor Systems Advertising (Viacom)
January 1, 1999 - September 5, 2025
Designed billboards, posters, and bus shelter ads; developed proposals and media kits.
Adjunct Instructor at Douglas Education Center
January 1, 2015 - September 5, 2025
Interim instructor for the School of Graphic Design; taught Advanced Web Design, Typography & Layout, Computer Art, and Advanced Desktop Publishing.
Foundation & Government Support Assistant at WQED Multimedia
September 1, 2010 - September 5, 2025
Pittsburgh Entertainment Works proposal development, including logo design and page layout; grant proposal preparation for foundations and government support.
Contract Graphic Artist at Idearc (Verizon)
March 1, 2007 - September 5, 2025
Developed ad campaigns for a diverse array of clients for printed publication in Super Pages books throughout the eastern United States.
Graphic Artist at Outdoor Systems Advertising (Viacom)
January 1, 1999 - September 5, 2025
Designed billboards, posters, & bus shelter advertisements. Developed proposals & media kits.
Art Director at FanBuzz (Fanatics)
March 1, 2004 - September 5, 2025
Created product development and customization campaigns for NBC’s online retail. Clients included the NHL, USA Olympic Teams, USA Gymnastics, US Ski and Snowboarding, all NCAA schools, ESPN, and The Weather Channel. Designed and maintained web graphics. Developed a comprehensive art database. Created promotional material and in-house media. Served as project manager and printer liaison.
Art Director at CBS Radio (Infinity Broadcasting)
January 1, 2006 - September 5, 2025
Art Director and Managing Editor of 32 page bi-weekly free publication eResource, with distribution of 32,000. Responsible for Layout, Design, and Final Edit of publication. Provided all graphic design services for sales collateral, including media kits and sales sheets. Composed ads for clients. Supervisor of writers and editors for all Infinity publications. Supervisor of graphic design and editorial intern staff.
Contract Graphic Artist at Idearc (Verizon)
March 1, 2007 - September 5, 2025
Developed ad campaigns for a diverse array of clients for printed publication in Super Pages books throughout the eastern United States.
Freelance Graphic Artist at Thermal Industries
June 1, 2015 - September 5, 2025
Freelance execution of extensive photo work including product photography, retouching and complex photo-creations. Previously completed design and lay-out of product brochures, instruction guides, sales presentations, and advertisements for a custom window manufacturer. Completed scanning, pre-press work, and served as printer liaison.
Registrar Assistant at EDMC-ohe
August 1, 2012 - September 5, 2025
Responsible for the completion of all forms processing including Student ID Cards, Registration and Student Financial Services.
Foundation & Government Support Assistant at WQED Multimedia
September 1, 2010 - September 5, 2025
Pittsburgh Entertainment Works proposal development, including logo design and page layout. Grant proposal preparation for foundation and government support.
Graphic & Web Designer at Various Clients
January 1, 2008 - Present
Freelance graphic and web design for a broad range of clients. Brand development, logo and package design, promotional materials, and photography.
Adjunct Instructor at Douglas Education Center
January 1, 2015 - September 5, 2025
Interim Instructor at the School of Graphic Design. Courses taught: Advanced Web Design, Typography & Layout, Computer Art, and Advanced Desktop Publishing.
Designer at Smartsheet
January 1, 2025 - September 5, 2025
Design implementation for integrated content strategy, demand generation, and creative operations, developing and implementing a scalable, full-funnel brand-to-demand content strategy for Smartsheet, Inc., an SaaS offering for collaboration and work management. Content Program Development, Content Creation and Collaboration, and Team Management and Processes.
Graphic & Web Designer at Various Clients / Freelance
January 1, 2008 - Present
Freelance graphic design and web design for a broad range of clients. Brand development, logo and package design, promotional materials, and photography.
Designer at Smartsheet
January 1, 2025 - September 5, 2025
Design implementation for integrated content strategy, demand generation, and creative operations, developing and implementing a scalable, full-funnel brand-to-demand content strategy for Smartsheet, Inc., an SaaS offering for collaboration and work management. Content program development included branding guidelines, style guides, imagery management, and creating over 20,000 assets including content templates for Microsoft 365, Google Workspace, and Apple iWork. Built templates for Microsoft Excel, Word, PowerPoint, Adobe Acrobat PDF, Google Docs, Sheets, and Slides, and Apple's iWork suite. Collaborated with writers and editors; Onboarded new designers; Created video tutorials; Implemented efficient processes and workflows to streamline content creation and project management.
Registrar Assistant at EDMC-ohe
August 1, 2012 - September 5, 2025
Responsible for the completion of all forms processing including Student ID Cards, Registration and Student Financial Services.
Graphic Artist at Thermal Industries
June 1, 2015 - September 5, 2025
Freelance execution of extensive photo work including product photography, retouching and complex photo-creations. Previously completed design and lay-out of product brochures, instruction guides, sales presentations, and advertisements for a custom window manufacturer. Completed scanning, pre-press work, and served as printer liaison.
Art Director at CBS Radio (Infinity Broadcasting)
January 1, 2006 - September 5, 2025
Art Director and Managing Editor of 32 page bi-weekly free publication eResource, with distribution of 32,000. Responsible for Layout, Design, and Final Edit of publication. Provided all graphic design services for sales collateral, including media kits and sales sheets. Composed ads for clients. Supervisor of writers and editors for all Infinity publications. Supervisor of graphic design and editorial intern staff.
Art Director at FanBuzz (Fanatics)
March 1, 2004 - September 5, 2025
Created product development and customization campaigns for the online retail division of NBC. Clients included the National Hockey League, USA Olympic Teams, USA Gymnastics, US Ski and Snowboarding, all NCAA schools, ESPN, and The Weather Channel. Designed and maintained web graphics. Developed a comprehensive art database. Created all promotional material and in-house media. Served as project manager and printer liaison.
Graphic Artist at emedco
October 1, 2001 - September 5, 2025
Completed design and lay-out of large full product line catalogs and several small specialty catalogs. Logo and promotional design. Extensive photo work including retouching and photo-creations. Designed all in-house media. Copy writing and proof-reading. Web site design. Service bureau contact. Developed and maintained an extensive photo database. Directed photo shoots and attended print trips.
Graphic Artist at Outdoor Systems Advertising (Viacom)
January 1, 1999 - September 5, 2025
Designed billboards, posters, & bus shelter advertisements. Developed proposals & media kits.
Adjunct Instructor at Douglas Education Center
January 1, 2015 - September 5, 2025
Interim Instructor at the School of Graphic Design. Courses taught: Advanced Web Design, Typography & Layout, Computer Art, and Advanced Desktop Publishing.
Foundation & Government Support Assistant at WQED Multimedia
September 1, 2010 - September 5, 2025
Pittsburgh Entertainment Works proposal development, including logo design and page layout. Grant proposal preparation for foundation and government support.
Contract Graphic Artist at Idearc (Verizon)
March 1, 2007 - September 5, 2025
Developed ad campaigns for a diverse array of clients for printed publication in Super Pages books throughout the eastern United States.
Graphic & Web Designer at Various Clients
January 1, 2008 - October 27, 2025
Freelance graphic design and web design for a broad range of clients. Brand development, logo and package design, promotional materials, and photography.
Designer at Smartsheet
January 1, 2025 - January 1, 2025
Design implementation for integrated content strategy, demand generation, and creative operations, developing and implementing a scalable, full-funnel brand-to-demand content strategy for Smartsheet, Inc. Created branding guidelines, managed imagery and digital assets, and produced over 20,000 assets and templates for Microsoft 365, Google Workspace, and Apple iWork. Built templates for Microsoft Excel, Word, PowerPoint, PDF, Google Docs/Sheets/Slides, and Apple’s iWork suite. Onboarded new designers, created training videos, and established efficient workflows for content creation and project management.
Registrar Assistant at EDMC-ohe
August 1, 2012 - August 1, 2012
Responsible for the completion of all forms processing including Student ID Cards, Registration and Student Financial Services.
Freelance Graphic Artist at Thermal Industries
June 1, 2015 - June 1, 2015
Freelance execution of extensive photo work including product photography, retouching and complex photo-creations. Designed and laid out product brochures, instruction guides, sales presentations, and advertisements for a custom window manufacturer. Scanning, pre-press work, and printer liaison.
Art Director at CBS Radio (Infinity Broadcasting)
January 1, 2006 - January 1, 2006
Art Director and Managing Editor of 32-page bi-weekly publication eResource; responsible for layout, design, and final edit. Provided graphic design services for sales collateral, including media kits and sales sheets. Composed ads for clients. Supervisor of writers and editors for Infinity publications and of graphic design and editorial interns.
Art Director at FanBuzz (Fanatics)
March 1, 2004 - March 1, 2004
Created product development and customization campaigns for NBC's online retail division. Clients included the NHL, USA Olympic Teams, USA Gymnastics, US Ski and Snowboard, NCAA schools, ESPN, and The Weather Channel. Designed and maintained web graphics, developed a comprehensive art database, created all promotional material and in-house media, and served as project manager and printer liaison.
Graphic Artist at emedco
October 1, 2001 - October 1, 2001
Design and lay-out of large full product line catalogs and several small specialty catalogs. Logo and promotional design. Extensive photo work including retouching and photo-creations. Web site design. Copy writing and proofreading. Service bureau contact. Developed and maintained an extensive photo database. Directed photo shoots.
Graphic Artist at Outdoor Systems Advertising (Viacom)
January 1, 1999 - January 1, 1999
Designed billboards, posters, and bus shelter advertisements. Developed proposals and media kits.
Adjunct Instructor at Douglas Education Center
January 1, 2015 - January 1, 2015
Interim Instructor at the School of Graphic Design. Courses taught: Advanced Web Design, Typography & Layout, Computer Art, and Advanced Desktop Publishing.
Foundation & Government Support Assistant at WQED Multimedia
September 1, 2010 - September 1, 2010
Proposal development for Pittsburgh Entertainment Works, including logo design and page layout. Grant proposal preparation for foundation and government support.
Contract Graphic Artist at Idearc (Verizon)
March 1, 2007 - March 1, 2007
Developed ad campaigns for a diverse array of clients for printed publication in Super Pages books throughout the eastern United States.

Education

Bachelor of Science in Web Design & Interactive Media at The Art Institute of Pittsburgh - Online Division
November 1, 2009 - December 1, 2013
Associate in Specialized Technology, Visual Communications Major at The Art Institute of Pittsburgh
October 1, 1995 - December 1, 1997
Bachelor of Science in Web Design & Interactive Media at The Art Institute of Pittsburgh - Online Division
November 1, 2009 - December 1, 2013
Associate in Specialized Technology, Visual Communications Major at The Art Institute of Pittsburgh
October 1, 1995 - December 1, 1997
Bachelor of Science in Web Design & Interactive Media at The Art Institute of Pittsburgh - Online Division
November 1, 2009 - December 1, 2013
Associate in Specialized Technology, Visual Communications Major at The Art Institute of Pittsburgh
October 1, 1995 - December 1, 1997
Bachelor of Science in Web Design & Interactive Media at The Art Institute of Pittsburgh Online Division
November 1, 2009 - December 1, 2013
Associate in Specialized Technology, Visual Communications Major at The Art Institute of Pittsburgh
October 1, 1995 - December 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Other

Skills

Experience Level