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I've spent 5+ years in digital marketing with a CRO mindset, driving conversions, optimizing UX, and scaling campaigns across SEO, email, and paid media for startups in the US, UK, and LATAM. I enjoy turning data into action—leading UX audits, designing email workflows, and launching campaigns that move the needle.\n\nAs a Marketing Lead and Founder, I've managed global teams and restructured content strategies to deliver measurable results at scale. I've built high-impact content, orchestrated multi-channel programs, and partnered with creators to drive awareness, engagement, and revenue.…I've spent 5+ years in digital marketing with a CRO mindset, driving conversions, optimizing UX, and scaling campaigns across SEO, email, and paid media for startups in the US, UK, and LATAM. I enjoy turning data into action—leading UX audits, designing email workflows, and launching campaigns that move the needle.\n\nAs a Marketing Lead and Founder, I've managed global teams and restructured content strategies to deliver measurable results at scale. I've built high-impact content, orchestrated multi-channel programs, and partnered with creators to drive awareness, engagement, and revenue.

Nayara Ianes

Growth Marketer, Marketing Strategist, Social Media Manager, +2

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I've spent 5+ years in digital marketing with a CRO mindset, driving conversions, optimizing UX, and scaling campaigns across SEO, email, and paid media for startups in the US, UK, and LATAM. I enjoy turning data into action—leading UX audits, designing email workflows, and launching campaigns that move the needle.\n\nAs a Marketing Lead and Founder, I've managed global teams and restructured content strategies to deliver measurable results at scale. I've built high-impact content, orchestrated multi-channel programs, and partnered with creators to drive awareness, engagement, and revenue.…I've spent 5+ years in digital marketing with a CRO mindset, driving conversions, optimizing UX, and scaling campaigns across SEO, email, and paid media for startups in the US, UK, and LATAM. I enjoy turning data into action—leading UX audits, designing email workflows, and launching campaigns that move the needle.\n\nAs a Marketing Lead and Founder, I've managed global teams and restructured content strategies to deliver measurable results at scale. I've built high-impact content, orchestrated multi-channel programs, and partnered with creators to drive awareness, engagement, and revenue.

Available to hire

I’ve spent 5+ years in digital marketing with a CRO mindset, driving conversions, optimizing UX, and scaling campaigns across SEO, email, and paid media for startups in the US, UK, and LATAM. I enjoy turning data into action—leading UX audits, designing email workflows, and launching campaigns that move the needle.\n\nAs a Marketing Lead and Founder, I’ve managed global teams and restructured content strategies to deliver measurable results at scale. I’ve built high-impact content, orchestrated multi-channel programs, and partnered with creators to drive awareness, engagement, and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Advanced

Spanish; Castilian

Advanced

French

Advanced

Work Experience

Marketing Lead & Founder at Self-Employed

May 1, 2023 - Present

Led global marketing initiatives including SEO, CRO, email marketing, and paid media; built and directed global teams; restructured content strategies to deliver measurable results; launched multi-channel campaigns; applied UX audits and automation to scale outreach.

Marketing Manager at Self-Employed

May 1, 2023 - Present

Applied CRO, UX audits and AI automation to scale outreach; built content calendars; created high-performing email and CRM programs; launched multi-channel campaigns; improved engagement and organic traffic; led a globally distributed content team; implemented AI tools to streamline production and reporting.

Marketing Manager at Self-Employed / The Everyday Warrior (Podcast)

May 1, 2023 - Present

Marketing leadership focused on CRO-driven digital marketing for startups; led SEO, email, CRM, and paid media, and content strategy; built global teams and delivered multi-channel campaigns with 80.5M reach and $6M+ media value. Restructured content strategy for scale, launched and optimized podcast marketing resulting in a 70.2% download increase, and led cross-functional collaboration with producers, designers, and developers to meet tight timelines. Implemented AI and automation to scale outreach, created fast-turnaround Instagram campaigns that boosted reach by 368%, and rebranded education/content platforms to drive leads and engagement. Built editorial workflows, tracked KPIs, and optimized UX/CTAs to improve CRO, content ROI, and engagement.

Digital Marketing Associate at Talent War Group