Available to hire
I am Saurabh Srivastava, a marketing and business leader with 20+ years of cross-industry experience spanning fashion & lifestyle, fintech, travel, online gaming, automobiles, retail, real estate, and media. I am passionate about building brands from the ground up, shaping product-led go-to-market strategies, and driving measurable growth across APAC & ME markets.
Over my career I have led large, distributed teams (70+) across digital, brand, product marketing, B2B, and revenue functions; launched multi-market multimedia campaigns with budgets north of $20 million; and forged win-win partnerships that improve CAC and lifetime value. I thrive on turning complex challenges into clear, data-driven roadmaps that align marketing with product and sales to deliver exceptional customer experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Hindi
Fluent
English
Fluent
Work Experience
CMO at foundit (formerly Monster)
April 1, 2022 - PresentLead all marketing and brand efforts across APAC and ME markets for the world’s leading online job portal. Conceptualised and launched a refreshed brand playbook, positioning foundit as a bespoke career management platform with a gap-filled market approach. Executed the largest multimedia brand refresh campaign across India, ME, and South Asia (> USD 20M) to reposition the brand for Gen Y & Z. Drove customer advocacy and end-to-end B2B nurture campaigns for recruiters, events, and activations. Leveraged mar-tech to run retention and growth initiatives, creating customized user journeys and improving efficiency. Led a 70+ member team across digital, brand, product marketing, B2B, lead management, PR and revenue verticals. Delivered double-digit user and revenue growth across six consecutive quarters.
CMO & CGO (Chief Growth Officer) at Housr
March 1, 2022 - September 6, 2025Built brand, product, and marketing functions from the ground up. Defined the product roadmap for 2–3 years and aligned the tech stack to create a strong prop-tech, customer-centric business. Defined brand DNA and annual marketing calendar. Sourced and managed partners across creative, social/digital, PR, and other agencies. Drove digital marketing to launch 30+ full-stack properties in 18–24 months and acquired the first 2,000 residents predominantly via performance and content marketing. Achieved the lowest CAC in the category through targeted marketing, crafted promotions and pricing ladder for all SKUs, and managed end-to-end sales and CRM funnel. Led pan-India business development with large developers and IPCs; created a scalable long-term lease model and grew the property portfolio from 2 to 30+.
Independent Consultant - GTM, Brand, Scale 2.0 at Junglee Games | ixigo | Dineout | Knowlarity | Urbanic | Xseed | Hubhopper
February 1, 2019 - September 6, 2025Advised mid-to-late stage startups on digital GTM, growth, and brand strategy. Validated business models and PoCs, defined RTMs, product management, and data-driven consumer segmentation for digital marketing initiatives. Led teams to achieve top-line and net sales goals, created marketing calendars with distinctive brand positioning, and executed repositioning and rebranding efforts. Built a pipeline of partner agencies and in-house teams to scale marketing and growth initiatives.
CMO at Jabong
June 1, 2016 - September 6, 2025Led a 40+ member marketing team across geographies with data-driven marketing aligned to profitable growth. Implemented CRM-driven reactivation and demonstrated robust growth during a challenging period. Defined D, D-1, D-2 consumer funnels to optimize transactions and reactivations, leveraging automation for personalized recommendations. CRM channels contributed to a substantial share of app revenue.
CMO at Mobikwik
September 1, 2015 - September 6, 2025Launched the brand and the first major multimedia campaign, leading to a 200% increase in throughput and establishing Mobikwik as a prominent player in mobile wallets. Built analytics-driven processes, integrated brand tracking, and ensured end-to-end measurement of marketing impact. Aligned resources to maximize performance marketing, and established a consumer funnel to identify and fix leakage points.
VP - Marketing & Product Strategy at ixigo
March 1, 2015 - September 6, 2025Built the brand and marketing team from scratch, defined brand DNA and guidelines, and drove growth across media and product marketing. Led growth hacks for website and mobile apps, coupled with PR to expand visibility. Achieved highest ever growth across multiple platforms: website traffic grew from ~700K to 3.5M uniques in 12–18 months; launched 5 travel apps with 4M downloads and 1M+ uniques. Executed a 360-degree campaign with strong direct-to-directs performance.
Head - Consumer Marketing & Branded Retail at Goodyear Tire & Rubber Company
March 1, 2012 - September 6, 2025Directed consumer marketing and retail growth, led large-scale dealer programs, and developed an industry forecasting model. Spearheaded the first social media presence (Goodyear Joy of Journeys) and contributed to Asia-Pacific launches. Managed pricing strategies and benchmarks at SKU level to drive profitability and growth.
Brand/Media Manager at Dainik Jagran/Maxus
February 1, 2007 - September 6, 2025Early career in media planning and brand ownership. Handled media strategy, planning and buying for brands like Cargill Foods, Hutch (now Vodafone), Ranbaxy OTC, UNICEF. Executed large television, print, and digital deals for Maruti Suzuki, across ESPN, Sony, Yahoo, HT, and TOI; created AFPs such as Maruti Suzuki Traffic Beats and other high-profile campaigns.
CMO at foundit (formerly Monster)
April 1, 2022 - PresentLead all marketing and brand efforts across APAC & ME; conceptualised and created the new brand playbook positioning foundit as a bespoke career management platform; launched a multi-market refresh campaign (>USD 20M) to reposition the brand for Gen Y & Z; drove customer advocacy and B2B nurture campaigns for recruiters, events & activations; leveraged tech and martech to run retention and growth initiatives with customized user journeys; led 70+ team across digital, brand, product marketing, B2B, lead management, PR and revenue verticals; achieved double-digit user and revenue growth across six quarters.
CMO & CGO (Chief Growth Officer) at Housr
March 1, 2022 - September 6, 2025Built brand, product and marketing from the ground up; defined 2–3 year product roadmap and aligned tech stack to enable a customer-centric Prop-tech business; defined brand DNA, annual marketing calendar and partnered with agencies; digital-driven growth resulting in 30+ properties launched in 18–24 months and first 2000 residents; achieved the lowest CAC in the category through targeted performance marketing; curated promotions, pricing ladder and managed the end-to-end sales funnel; led pan-India business development with developers and IPCs; created a long-term lease model to scale the portfolio from 2 to 30+ properties.
Independent Consultant - GTM, Brand, Scale 2.0 at Various startups (Junglee Games | ixigo | Dineout | Knowlarity | Urbanic | Xseed | Hubhopper)
February 1, 2019 - September 6, 2025Advised mid-to-late-stage startups on digital, GTM and growth; validated business models and PoCs; defined RTMs, product management and data-driven consumer segmentation for digital marketing; led teams to achieve topline and net sales goals; created marketing calendars with distinctive brand positioning and a blend of performance and content marketing; executed repositioning and rebranding exercises and built a strong talent pool of partner agencies and in-house hires.
CMO at Jabong
June 1, 2016 - September 6, 2025Led a 40+ member team; aligned multi-geography GFG teams; drove data-driven marketing for profitable growth; redeployed CRM as a key reactivation tool; defined consumer funnels (D, D-1, D-2) to drive transactions and reactivations; implemented automation for personalized recommendations; CRM contributed to significant app revenue growth during a challenging period (15–20% MoM growth in 3 months).
CMO at Mobikwik
September 1, 2015 - September 6, 2025Launched the first major multimedia campaign; campaign led to a 200% increase in throughput and the brand emerged as a strong player in mobile payments; revenues grew 3x; built the brand function, integrated analytics, and implemented a comprehensive consumer funnel to identify and plug leakages; conducted market research to map brand journey and forged key partnerships (DMRC, Yum, Sagar Ratna, WH Smith, Amex, Uber, Zomato).
VP - Marketing & Product Strategy at ixigo
March 1, 2015 - September 6, 2025Built brand, marketing team and partnerships from scratch; defined brand DNA and consistent messaging; led growth hacks on website and mobile apps; complemented with PR for amplified visibility; launched 5 travel apps and delivered 3.5M+ website uniques growth, 4M+ app downloads and 1M+ directs; led a 360-degree campaign with a direct-to-total visitor ratio > 15% and ~300k new directs; achieved high engagement with digitized travel content (e.g., a 26M reach video with minimal spend).
Head - Consumer Marketing & Branded Retail at Goodyear Tire & Rubber Company
March 1, 2012 - September 6, 2025Led consumer marketing and branded retail initiatives; scaled dealer programs; developed dynamic industry estimation and forecasting models; launched Goodyear’s first social media presence and built brand preference; contributed to Asia-Pacific launches and pricing strategies; established benchmarks at SKU level for profitability and growth.
Brand/Media Manager at Dainik Jagran/Maxus
February 1, 2007 - September 6, 2025Handled media strategy, planning and buying for brands including Cargill Foods, Hutch (now Vodafone), Ranbaxy OTC; secured large television, print and digital deals for Maruti Suzuki across ESPN, Yahoo, HT, TOI; created AFPs like Maruti Suzuki Traffic Beats and Yahoo Takeovers & Car placements in stadiums.
CMO at foundit (formerly Monster) – APAC & ME
April 1, 2022 - PresentLead all marketing & brand efforts across Asia-Pacific and Middle East markets. Conceptualised & created a new playbook for brand positioning foundit as a bespoke career management platform. Launched the biggest multimedia refresh campaign across key markets (India, ME, South Asia) to reposition the brand amongst Gen Y & Z; campaign scale > $20M. Drove customer advocacy, B2B nurture campaigns for recruiters, events & activations. Leveraged tech and mar-tech to run retention and growth initiatives, creating customized user journeys and driving efficiencies. Led a team of 70+ across digital, brand, product marketing, B2B, lead management, PR and Revenue verticals. Achieved double-digit user and revenue growth across six consecutive quarters.
CMO & CGO (Chief Growth Officer) at Housr
March 1, 2022 - September 6, 2025Built the brand, product and marketing function from ground up. Defined the product roadmap for the next 2–3 years and aligned the tech stack to create a powerful customer-centric Prop-tech business. Defined brand DNA, tonality and annual marketing calendar. Assembled and managed partners across Creative, Social/Digital, PR & other agencies. Leveraged digital to launch 30+ full-stack properties in 18–24 months and acquired 2,000 residents primarily through performance and content marketing. Achieved the lowest CAC in the category through targeted performance marketing. Orchestrated promotions, pricing ladder, and CRM funnel; led pan-India business development with large developers and IPCs; created a win-win long-term lease model and grew portfolio from 2 to 30+ properties.
Independent Consultant - GTM, Brand, Scale 2.0 at Junglee Games | ixigo | Dineout | Knowlarity | Urbanic | Xseed | Hubhopper
February 1, 2019 - September 6, 2025GTM, brand and growth consulting for multiple mid-to-late stage startups across Foodtech, Online Gaming, Travel, SaaS, E-commerce, OTT Content. Validated business models and PoCs; helped define RTM, product management, and meaningful consumer segments for digital marketing initiatives. Built marketing calendars, repositioning/rebranding exercises, and assembled the right mix of partner agencies and in-house talent.
CMO at Jabong
June 1, 2016 - September 6, 2025Led a 40+ member marketing team, collaborated with multi-geography GFG teams, and drove data-driven marketing aligned to profitable growth. Delivered 15–20% MoM growth in 3 months during a challenging period. Deployed CRM as a key reactivation and marketing tool, achieving robust growth. Defined consumer funnels D, D-1, D-2 and implemented automation for personalization; CRM contributed to more than 60% of app revenue.
CMO at Mobikwik
September 1, 2015 - September 6, 2025Led the brand and marketing efforts, including the first major multimedia campaign in June 2015. Campaign drove a 200% increase in throughput and positioned MobiKwik as a prominent mobile wallet brand. Established analytics focus, integrated consumer funnel metrics, and drove brand journey research. Built and managed alliances with key partners to fuel growth.
VP - Marketing & Product Strategy at ixigo
March 1, 2015 - September 6, 2025Built the brand, marketing team, and partnerships from scratch. Defined brand DNA and consistent messaging across media. Led growth hacks across web and mobile, supplemented by PR to amplify launches. Achieved highest-ever growth in multiple platforms: from ~700k to 3.5M uniques within 12–18 months; five apps launched with 4M downloads and over 1M uniques. Executed a 360-degree campaign with >15% direct-to-total visitors post-campaign and high direct engagement. Travel hacks video content reached 26M with minimal spend.
Head - Consumer Marketing & Branded Retail at Goodyear Tire & Rubber Company
March 1, 2012 - September 6, 2025Improved store growth and topline through dealer programs; led consumer and market understanding, including a dynamic industry estimation/forecasting model. Spearheaded the Asia-Pacific team for new launches, pricing/mix decisions, and SKU profitability benchmarks. Launched and propagated the 'Goodyear Joy of Journeys' brand initiative and established internal/external benchmarks.
Brand/Media Manager at Dainik Jagran/Maxus
February 1, 2007 - September 6, 2025Handled media strategy, planning and buying for major brands; secured large TV, print, and digital deals across channels; ran strategic campaigns including car placements and sponsorships to boost brand visibility.
CMO at foundit (formerly Monster) – APAC & ME
April 1, 2022 - PresentLead marketing & brand for APAC & ME; created the brand playbook and refreshed the multimedia brand campaign, positioning foundit as a bespoke career management platform; led a 70+ member team across digital, brand, product marketing, B2B, lead management, PR and revenue; drove double-digit user and revenue growth for six straight quarters.
CMO & CGO at Housr
March 1, 2022 - September 6, 2025Built brand, product and marketing functions from ground up; defined product roadmap for next 2-3 years; aligned tech stack to build a proptech, customer-centric business, launched 30+ properties in 18-24 months; achieved lowest CAC in category; managed pan-India partnerships; grew portfolio from 2 to 30+ properties.
Independent Consultant - GTM, Brand, Scale 2.0 at Junglee Games | ixigo | Dineout | Knowlarity | Urbanic | Xseed | Hubhopper
February 1, 2019 - September 6, 2025GTM, branding and growth consulting for mid-to-late-stage startups across fintech, travel, SaaS, ecommerce and media; validated PoCs; defined RTM, product management and consumer segmentation; built in-house/agency teams; crafted marketing calendars and distinctive brand positioning.
CMO at Jabong
June 1, 2016 - September 6, 2025Led 40+ member marketing team across geographies; data-driven marketing; achieved 15-20% MoM growth in 3 months; deployed CRM for reactivation; defined funnel (D-1, D-2) to drive transactions; CRM contributed 60% of app revenue via notifications.
CMO at Mobikwik
September 1, 2015 - September 6, 2025Launched first big multimedia campaign (June 2015) and built brand; increased throughput; brand recognition; integrated analytics and market research; aligned resources for metrics-driven marketing; built brand journey tracking.
VP - Marketing & Product Strategy at ixigo
March 1, 2015 - September 6, 2025Built brand & marketing functions from scratch; defined brand DNA; led growth hacks across website and mobile apps; PR; achieved 3.5M uniques on web; 4M downloads across 5 apps; 360-degree campaign with >15% direct visitors post-campaign; travel content engagement high.
Head - Consumer Marketing & Branded Retail at Goodyear Tire & Rubber Company
March 1, 2012 - September 6, 2025Retail head; improved store growth, dealer programs; built social media (Goodyear Joy of Journeys); Asia Pac launches; pricing matrix; set profitability KPIs.
Brand/Media Manager at Dainik Jagran/Maxus
February 1, 2007 - September 6, 2025Media strategy, planning and buying for brands; large TV, print and digital deals for Maruti Suzuki; established AFPs and brand takeovers.
CMO at foundit (formerly Monster) – APAC & ME
April 1, 2022 - PresentLead all marketing & brand efforts across Asia-Pacific and Middle East markets; conceptualised and launched the new brand playbook, positioning foundit as a bespoke career management platform; led a multi-market multimedia refresh campaign with a budget exceeding $20M; drove customer advocacy and B2B nurtures for recruiters; managed events and activations; leveraged tech and mar-tech to run retention and growth initiatives; led a 70+ team across digital, brand, product marketing, B2B, lead management, PR and revenue verticals; achieved double-digit user and revenue growth across six consecutive quarters.
CMO & CGO (Chief Growth Officer) at Housr
March 1, 2022 - September 6, 2025Built the brand, product, and marketing functions from ground up; defined the product roadmap for the next 2–3 years and aligned the tech stack for a customer-centric prop-tech business; defined brand DNA and annual marketing calendar; recruited and managed partners across creative, social/digital, PR, and other agencies; leveraged digital channels to launch 30+ full-stack properties in 18–24 months and acquired the first 2000 residents with a focus on low CAC; managed promotions, pricing ladder, and the entire sales & CRM funnel; pioneered a long-term lease model and scaled from 2 to 30+ properties.
Independent Consultant - GTM, Brand, Scale 2.0 at Junglee Games | ixigo | Dineout | Knowlarity | Urbanic | Xseed | Hubhopper
February 1, 2019 - September 6, 2025Advised multiple mid-to-late-stage startups on digital, GTM and growth strategies; validated business models and PoCs; shaped RTM, product management, and audience segmentation for digital marketing; led cross-functional teams to achieve topline and net sales goals; created marketing calendars emphasizing distinctive brand positioning and a mix of performance and content marketing; supported repositioning and rebranding initiatives; built talent pools for partner agencies and in-house hires.
CMO at Jabong
June 1, 2016 - September 6, 2025Led a 40+ member team; aligned multi-geography GFG teams and promoted an environment of sharing and learning; implemented data-driven marketing to drive profitable growth; achieved 15–20% MoM growth in 3 months; deployed CRM for reactivation and core revenue growth; defined consumer funnels (D, D-1, D-2) to optimize transactions and reactivations; automated personalization and recommendations; CRM contributed to a substantial share of app revenue.
CMO at Mobikwik
September 1, 2015 - September 6, 2025Launched the first major multimedia campaign in June 2015; drove 200% increase in transactions; revenues grew 3x; integrated analytics to identify brand journey barriers; established a brand track program and aligned marketing to business objectives; built and integrated partnerships (DMRC, Yum, Sagar Ratna, WH Smith, Amex, Uber, Zomato).
VP - Marketing & Product Strategy at ixigo
March 1, 2015 - September 6, 2025Built the brand, marketing team, and partner ecosystem from scratch; defined brand DNA and guidelines; led growth hacks across web and mobile apps; supported PR initiatives; achieved highest brand growth across multiple platforms; launched 5 mobile applications with significant downloads and unique visitors; led a 360-degree brand campaign with measurable success.
Head - Consumer Marketing & Branded Retail at Goodyear Tire & Rubber Company
March 1, 2012 - September 6, 2025Improved store growth and topline; initiated large-scale dealer programs; led consumer and market research; built dynamic industry estimation models; launched social media presence (Goodyear Joy of Journeys); contributed to Asia Pacific launches and pricing decisions; established internal/external benchmarks at SKU level.
Brand/Media Manager at Dainik Jagran/Maxus
February 1, 2007 - September 6, 2025Handled media strategy, planning, and buying for major brands; secured large TV, print and digital deals; managed brand campaigns across channels and led sponsorships and stadium activations for Maruti Suzuki campaigns.
Education
MBA at Mudra Institute of Communications, MICA - Ahmedabad
June 1, 2000 - April 1, 2002Diploma in Business Finance (DBF) at ICFAI - Hyderabad
January 1, 1997 - January 1, 1999MBA at Mudra Institute of Communications, MICA
June 1, 2000 - April 1, 2002Diploma in Business Finance (DBF) at ICFAI
January 1, 1997 - January 1, 1999MBA at Mudra Institute of Communications, MICA - Ahmedabad, Gujarat
June 1, 2000 - April 1, 2002Diploma in Business Finance (DBF) at ICFAI - Hyderabad, Telangana
January 1, 1997 - January 1, 1999MBA at Mudra Institute of Communications, MICA - Ahmedabad
June 1, 2000 - April 1, 2002Diploma in Business Finance at ICFAI - Hyderabad
January 1, 1997 - January 1, 1999Certificates in Strategic Marketing | Leadership Management at ISB - Hyderabad
March 1, 2011 - August 1, 2011MBA at Mudra Institute of Communications, MICA - Ahmedabad
June 1, 2000 - April 1, 2002Diploma in Business Finance (DBF) at ICFAI - Hyderabad
January 1, 1997 - January 1, 1999Certificates in Strategic Marketing | Leadership Management at ISB - Hyderabad
March 1, 2011 - August 1, 2011Qualifications
Strategic Marketing
January 11, 2030 - September 6, 2025Leadership Management
January 11, 2030 - September 6, 2025Certificates in Strategic Marketing
March 1, 2011 - August 1, 2011Leadership Management
March 1, 2011 - August 1, 2011Certificates in Strategic Marketing & Leadership Management
March 1, 2011 - August 1, 2011MBA
June 1, 2000 - April 1, 2002Diploma in Business Finance
January 1, 1997 - January 1, 1999Certificates in Strategic Marketing | Leadership Management
March 1, 2011 - August 1, 2011Diploma in Business Finance (DBF)
January 1, 1997 - January 1, 1999MBA
June 1, 2000 - April 1, 2002Certificates in Strategic Marketing and Leadership Management
March 1, 2011 - August 1, 2011Industry Experience
Retail, Software & Internet, Media & Entertainment, Travel & Hospitality, Financial Services, Gaming, Real Estate & Construction, Professional Services, Consumer Goods, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Marketer
We have the best marketer experts on Twine. Hire a marketer in Gurugram today.