Campaign Manager at Navitas Education Services Pvt. Ltd.

Managed high-budget campaigns for international education clients across Australia, Canada, and Europe. Executed and optimized Google Ads, Meta Ads, YouTube, Stack Adapt, Snapchat, TikTok and LinkedIn campaigns to drive lead generation and conversions. Led creative briefs; collaborated with design teams; ensured campaigns aligned with brand voice and marketing goals.

Social Media Strategist at Adlift Marketing – Gurugram, India

Managed social media programs for 25+ brands; planned and executed content calendars; led SEM and email marketing; oversaw end-to-end UI/UX for client brand websites; maintained brand identity and consistency; created monthly content aligned with brand objectives and tone; collaborated with business development on pitches and proposals.

Social Media Strategist at Shrooms Creatives (India)

Created digital strategies, content calendars, and ad campaigns for 25+ brands across industries. Led SEM, social ads, and email marketing; managed end-to-end UI/UX of brand websites; oversaw brand identity, website design, and lead-funnel optimization for multiple small businesses.

Promotions Assistant: Content & Communication (Part-Time) at Cape Breton University Students’ Union, Cape Breton University

Produced daily social media content and stories; managed comments and DMs; increased engagement through user-generated content, event promotion, and content strategies; maintained CBUSU website and visuals using Squarespace.

Marketing & Digital Learning (Part-Time) at World Tourism Institute, Cape Breton University – Remote

Worked on the transformation of academic presentations into engaging, high-quality video lecture content. Utilized platforms like Thinkific and Voice Booking to stream-line e-learning delivery and enhance content clarity. Coordinated with academic staff to ensure brand consistency and accessibility across all digital modules.