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I’m Emma Peneguy, a Baton Rouge-based Social Media & Advertising Coordinator with a Bachelor of Arts in Mass Communication with a Digital Advertising focus from LSU. I specialize in turning concepts into compelling social campaigns, driving engagement, and delivering data-driven results for hospitality, retail, and brand partners. I thrive in collaborative environments, love content creation from ideation to execution, and enjoy optimizing campaigns through A/B testing and analytics. When I’m not shaping campaigns, I enjoy photography and videography, capturing moments that tell a brand’s story and support engaging content across platforms.…I’m Emma Peneguy, a Baton Rouge-based Social Media & Advertising Coordinator with a Bachelor of Arts in Mass Communication with a Digital Advertising focus from LSU. I specialize in turning concepts into compelling social campaigns, driving engagement, and delivering data-driven results for hospitality, retail, and brand partners. I thrive in collaborative environments, love content creation from ideation to execution, and enjoy optimizing campaigns through A/B testing and analytics. When I’m not shaping campaigns, I enjoy photography and videography, capturing moments that tell a brand’s story and support engaging content across platforms.

Emma Peneguy

Social Media Manager, Content Creator, Video Editor, +3

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I’m Emma Peneguy, a Baton Rouge-based Social Media & Advertising Coordinator with a Bachelor of Arts in Mass Communication with a Digital Advertising focus from LSU. I specialize in turning concepts into compelling social campaigns, driving engagement, and delivering data-driven results for hospitality, retail, and brand partners. I thrive in collaborative environments, love content creation from ideation to execution, and enjoy optimizing campaigns through A/B testing and analytics. When I’m not shaping campaigns, I enjoy photography and videography, capturing moments that tell a brand’s story and support engaging content across platforms.…I’m Emma Peneguy, a Baton Rouge-based Social Media & Advertising Coordinator with a Bachelor of Arts in Mass Communication with a Digital Advertising focus from LSU. I specialize in turning concepts into compelling social campaigns, driving engagement, and delivering data-driven results for hospitality, retail, and brand partners. I thrive in collaborative environments, love content creation from ideation to execution, and enjoy optimizing campaigns through A/B testing and analytics. When I’m not shaping campaigns, I enjoy photography and videography, capturing moments that tell a brand’s story and support engaging content across platforms.

Available to hire

I’m Emma Peneguy, a Baton Rouge-based Social Media & Advertising Coordinator with a Bachelor of Arts in Mass Communication with a Digital Advertising focus from LSU. I specialize in turning concepts into compelling social campaigns, driving engagement, and delivering data-driven results for hospitality, retail, and brand partners. I thrive in collaborative environments, love content creation from ideation to execution, and enjoy optimizing campaigns through A/B testing and analytics.

When I’m not shaping campaigns, I enjoy photography and videography, capturing moments that tell a brand’s story and support engaging content across platforms.

Skills

Adobe Premiere Pro

Microsoft Office

DaVinci Resolve Studio

Facebook Ads

Final Cut Pro X

Experience Level

Adobe Premiere Pro

Expert

Microsoft Office

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media & Advertising Coordinator at Lee Michaels Fine Jewelry

March 1, 2023 - Present

Developed and executed organic social media and advertising strategies, from ideation to execution. Increased Instagram engagement by 268% YoY in Q2 2025. Built a metrics reporting framework with monthly and quarterly analytics to drive actionable insights. Managed paid social campaigns, monitored budgets, and optimized to maximize ROI. Leveraged social listening to highlight brand advocacy and address client concerns in real time.

Advertising Coordinator at L’Auberge Casino & Hotel

March 1, 2023 - September 6, 2025

Collaborated cross-functionally to produce deliverables for a high-volume schedule of monthly promotions. Led a comprehensive brand audit for the PENN Play rebrand. Facilitated the creation of brand collateral for the Bars to Pool Sports book launch and ensured timely asset delivery.

Communications Coordinator at LSU Botanic Gardens

August 1, 2022 - September 6, 2025

Supported three sold-out events through paid social campaigns, using A/B testing to optimize performance. Created strategic social content and grew organic Instagram engagement by 27.5% YoY in Q1 2022. Captured live content at events, providing photography and videography.

Social Media & Advertising Coordinator at Lee Michaels Fine Jewelry

March 1, 2023 - Present

Own organic social from ideation to execution, increasing average Instagram engagement 268% YoY in Q2 2025; Built metrics reporting framework providing monthly and quarterly insights; Run paid social campaigns, monitoring budget and optimizing to maximize ROI; Leverage social listening to highlight brand advocacy and address client concerns in real time.

Advertising Coordinator at L'Auberge Casino & Hotel

March 1, 2023 - September 6, 2025

Collaborated cross-functionally to produce deliverables for a high volume of monthly promotions; Led comprehensive brand audit for PENN Play rebrand; Supported launch of Bars to Sportsbook by facilitating creation of brand collateral and ensured timely asset delivery.

Communications Coordinator at LSU Botanic Gardens

August 1, 2022 - September 6, 2025

Supported three sold-out events through paid social campaigns; Used A/B testing to optimize performance; Created strategic social content, grew organic Instagram engagement 27.5% YoY in Q1 2022; Captured live content at events, provided photography and videography.

Social Media & Advertising Coordinator at Lee Michaels Fine Jewelry

March 1, 2023 - Present

Own organic social from ideation to execution; increased Instagram engagement 268% YoY in Q2 2025; built a metrics reporting framework delivering monthly and quarterly insights; ran paid social campaigns with budget monitoring and optimization to maximize ROI; leveraged social listening to highlight brand advocacy and address client concerns in real time.

Advertising Coordinator at L'Auberge Casino & Hotel

March 1, 2023 - September 6, 2025

Collaborated cross-functionally to produce deliverables for a high volume of monthly promotions; led a comprehensive brand audit for the PENN Play rebrand; supported the launch of brand collateral and ensured timely asset delivery for promotional campaigns.

Communications Coordinator at LSU Botanic Gardens

August 1, 2022 - September 6, 2025

Supported three sold-out events through paid social campaigns; used A/B testing to optimize performance; created strategic social content and grew organic Instagram engagement; captured live content at events, providing photography and videography.