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Hi, I'm Alicia Winokur, a freelance copywriter specializing in UX and product copy for global brands. I craft on-brand, accessible messaging for onboarding, education flows, and feature launches, collaborating with PMs, UX designers, and localization teams to keep copy scalable and globally relevant. I love turning complex topics into clear, user-friendly language across apps, websites, and campaigns—driving engagement and trust. I was honored in Fast Company's 2024 Innovation by Design Awards for work with McDonald's, and I've partnered with Google to maximize client satisfaction through safety- and privacy-focused copy.…Hi, I'm Alicia Winokur, a freelance copywriter specializing in UX and product copy for global brands. I craft on-brand, accessible messaging for onboarding, education flows, and feature launches, collaborating with PMs, UX designers, and localization teams to keep copy scalable and globally relevant. I love turning complex topics into clear, user-friendly language across apps, websites, and campaigns—driving engagement and trust. I was honored in Fast Company's 2024 Innovation by Design Awards for work with McDonald's, and I've partnered with Google to maximize client satisfaction through safety- and privacy-focused copy.

Alicia Winokur

Copywriter, Writer, Content Designer, +2

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Hi, I'm Alicia Winokur, a freelance copywriter specializing in UX and product copy for global brands. I craft on-brand, accessible messaging for onboarding, education flows, and feature launches, collaborating with PMs, UX designers, and localization teams to keep copy scalable and globally relevant. I love turning complex topics into clear, user-friendly language across apps, websites, and campaigns—driving engagement and trust. I was honored in Fast Company's 2024 Innovation by Design Awards for work with McDonald's, and I've partnered with Google to maximize client satisfaction through safety- and privacy-focused copy.…Hi, I'm Alicia Winokur, a freelance copywriter specializing in UX and product copy for global brands. I craft on-brand, accessible messaging for onboarding, education flows, and feature launches, collaborating with PMs, UX designers, and localization teams to keep copy scalable and globally relevant. I love turning complex topics into clear, user-friendly language across apps, websites, and campaigns—driving engagement and trust. I was honored in Fast Company's 2024 Innovation by Design Awards for work with McDonald's, and I've partnered with Google to maximize client satisfaction through safety- and privacy-focused copy.

Available to hire

Hi, I’m Alicia Winokur, a freelance copywriter specializing in UX and product copy for global brands. I craft on-brand, accessible messaging for onboarding, education flows, and feature launches, collaborating with PMs, UX designers, and localization teams to keep copy scalable and globally relevant.

I love turning complex topics into clear, user-friendly language across apps, websites, and campaigns—driving engagement and trust. I was honored in Fast Company’s 2024 Innovation by Design Awards for work with McDonald’s, and I’ve partnered with Google to maximize client satisfaction through safety- and privacy-focused copy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Freelance Copywriter at Various Clients

January 1, 2025 - Present

Led UX copy initiatives for onboarding, education flows, and product features, ensuring alignment with brand tone and accessibility standards. Created tooltips, walkthrough copy, modals, and email sequences to guide users through complex products in regulated industries. Partnered with PMs, UX designers, and localization teams to ensure copy was globally relevant and scalable. Used A/B testing and engagement metrics to refine content, increasing retention and feature adoption.

Creative Writer at Huge Inc

December 31, 2024 - September 7, 2025

Crafted persuasive, brand-aligned copy for global campaigns, pitch decks, and comprehensive voice and tone guidelines, driving creative strategy. Built user engagement, facilitating the conversion of leads to sales.

Technical Writer at Bose

December 31, 2020 - September 7, 2025

Partnered with engineers to simplify complex subjects into clear, accessible documentation for non-technical users, enhancing product usability.