Available to hire
I am a digital marketing professional with proven experience in planning, launching, and managing social media and email marketing campaigns across multiple platforms. Skilled in optimizing content for engagement and SEO, I leverage analytics tools to track performance and provide actionable insights that improve audience reach, conversions, and ROI. With strong expertise in digital marketing tools, scheduling platforms, and campaign management, I combine analytical thinking with creative execution to deliver measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Croatian
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Digital Marketing Associate at Biofarm ltd
May 1, 2021 - PresentDeveloping marketing activities and strategy for domestic brand for pharmaceutical products, cosmetics and dietary supplements.
Marketing Associate at Burger King Croatia
January 1, 2020 - PresentDeveloping and creating content for social media, email marketing and app. Researching user base to determine writing style and voice. Collaboration with delivery services to create new promotions and with internal sales department to create monthly coupons. Launch of the campaigns on Google and Facebook’s network.
Marketing Director at Favbet Croatia
February 1, 2020 - PresentPlanning marketing campaigns from online (web, SEM, email, social media and display advertising) to offline (TV). Launch of the campaigns on Google and Facebook’s network. Measuring and reporting on the performance of all digital marketing campaigns (ROI and KPIs). Identifying trends and insights, and optimizing spend and performance based on the insights. Developing new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Collaborate with agencies and other vendor partners.
Account Director at Mediapolis
January 31, 2020 - September 7, 2025Creating, developing and reporting on social media campaigns, individual and 360 for Samsung in 7 regional countries. Managing Samsung social media presence across multiple channels. Content planning and production coordination with third parties. Managing social media campaigns and social area of integrated campaigns. Managing team of 13 people and overseeing their day to day management.
Account Manager at Mediapolis
May 31, 2018 - September 7, 2025Work with clients in the development of digital and traditional brand strategies. Perform deep dives into the competitive marketplace and client companies to identify opportunities; develop, present and negotiate proposals; and manage delivery of integrated campaigns. Clients included: Samsung SEAD, Hyundai, Infiniti, Tepih Centar.
Account Executive at Lola MullenLowe
February 28, 2017 - September 7, 2025Developing global campaigns for main account SEAT; working on central assets from TV edits, billboards, online advertising formats, Social Media content, AEM6 web development and local implementations, brochures and content for direct marketing assets among others. Involvement in other markets on their strategy, budgeting and local creativity. Involvement in global pitches of IPG and MullenLowe network.
Digital Marketing Associate at Biofarm ltd
May 1, 2021 - PresentDeveloping marketing activities and strategy for domestic brand for pharmaceutical products, cosmetics and dietary supplements.
Marketing Associate at Burger King Croatia
January 1, 2020 - PresentDeveloping and creating content for social media, email marketing and app. Researching user base to determine writing style and voice. Collaboration with delivery services to create new promotions and with internal sales department to create monthly coupons. Launch of the campaigns on Google and Facebook’s network.
Marketing Director at Favbet Croatia
February 1, 2020 - PresentPlanning marketing campaigns from online (web, SEM, email, social media and display advertising) to offline (TV). Launch of the campaigns on Google and Facebook’s network. Measuring and reporting on the performance of all digital marketing campaigns (ROI and KPIs). Identifying trends and insights, and optimizing spend and performance based on the insights. Developing new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Collaborate with agencies and other vendor partners. Creating landing pages instead of our front-end dev because there was a moment I was bored without work. In CRM and CMS systems to me are like Facebook and Instagram.
Account Director at Mediapolis
January 1, 2020 - September 7, 2025Creating, developing and reporting on social media campaigns, individual and in 360 for Samsung in 7 regional countries. Managing Samsung social media presence across multiple channels. Content planning and production coordination with third parties. Managing social media campaigns and social area of integrated campaigns. Managing team of 13 people and overseeing their day to day management.
Account Manager at Mediapolis
May 1, 2018 - September 7, 2025Work with clients in the development of digital and traditional brand strategies. Perform deep dives into the competitive marketplace and client companies to identify opportunities; develop, present and negotiate proposals; and manage delivery of integrated campaigns. Clients included: Samsung SEAD, Hyundai, Infiniti, Tepih Centar
Account Executive at Lola MullenLowe
February 1, 2017 - September 7, 2025Developing global campaigns for main account SEAT; working on central assets from TV edits, billboards, online advertising formats, Social Media content, AEM6 web development and local implementations, brochures and content for direct marketing assets among others. Working with new markets on their strategy, budgeting and local creativity. Involvement in other global pitches of IPG and MullenLowe network.
Digital Marketing Associate at Biofarm ltd
May 1, 2021 - PresentDeveloping marketing activities and strategy for domestic brand for pharmaceutical products, cosmetics and dietary supplements.
Marketing Associate at Burger King Croatia
January 1, 2020 - PresentDeveloping and creating content for social media, email marketing and app. Researching user base to determine writing style and voice. Collaboration with delivery services to create new promotions and with internal sales department to create monthly coupons. Launch of the campaigns on Google and Facebook’s network.
Account Director at Favbet Croatia
February 1, 2020 - PresentPlanning marketing campaigns from online (web, SEM, email, social media and display advertising) to offline (TV). Launch of the campaigns on Google and Facebook’s network. Measuring and reporting on the performance of all digital marketing campaigns (ROI and KPIs). Identifying trends and insights, and optimizing spend and performance based on the insights. Developing new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Collaborate with agencies and other vendor partners. Creating landing pages instead of our front-end dev because there was a moment I was bored without work. In CRM and CMS systems to me are like Facebook and Instagram.
Account Manager at Mediapolis
January 1, 2020 - September 7, 2025Creating, developing and reporting on social media campaigns, individual and in 360 for Samsung in 7 regional countries. Managing Samsung social media presence across multiple channels. Content planning and production coordination with third parties. Managing social media campaigns and social area of integrated campaigns. Managing team of 13 people and overseeing their day to day management. Achievements - organic increase of Instagram followers for 88%, 303% increase of engagement on Instagram, 89% increase in reach by December 2019, compared with previous year.
Account Manager at Mediapolis
May 1, 2018 - September 7, 2025Work with clients in the development of digital and traditional brand strategies. Perform deep dives into the competitive marketplace and client companies to identify opportunities; develop, present and negotiate proposals; and manage delivery of integrated campaigns. Clients included: Samsung SEAD, Hyundai, Infiniti, Tepih Centar
Account Executive at Lola MullenLowe
February 1, 2017 - September 7, 2025Developing global campaigns for main account SEAT; working on central assets from TV edits, billboards, online advertising formats, Social Media content, AEM6 web development and local implementations. Involvement in other global pitches of IPG and MullenLowe network. Working with new markets on their strategy, budgeting and local creativity.
Education
Master of Economics and Marketing at University of Zagreb, Faculty of Economics and Business
October 1, 2012 - September 1, 2013Bachelor of Business Economics at University of Zagreb, Faculty of Economics and Business
October 1, 2008 - July 1, 2012High School at General grammar high school Lucijan Vranjanin, Zagreb
September 1, 2004 - May 1, 2008Master of Economics and Marketing at Faculty of Economics and Business, University of Zagreb
October 1, 2012 - September 1, 2013Bachelor of Business Economics at Faculty of Economics and Business, University of Zagreb
October 1, 2008 - July 1, 2012General grammar high school at Lucijan Vranjanin, Zagreb
September 1, 2004 - May 1, 2008Master of Economics and Marketing at Faculty of Economics and Business, University of Zagreb
October 1, 2012 - September 1, 2013Bachelor of Business Economics at Faculty of Economics and Business, University of Zagreb
October 1, 2008 - July 1, 2012General grammar high school at Lucijan Vranjanin, Zagreb
September 1, 2004 - May 1, 2008Qualifications
Industry Experience
Media & Entertainment, Retail, Healthcare, Professional Services, Software & Internet, Education, Life Sciences, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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