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I am a creative freelance designer and illustrator with 6+ years of experience delivering brand identities, children's book covers, and digital assets for authors, startups, and e-commerce brands. I blend strategic thinking with playful aesthetics to produce on-brief visuals, and I value clear communication, quick iteration, and on-time delivery.…

Simone Downey

Illustrator, Graphic Designer, Designer, +5

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I am a creative freelance designer and illustrator with 6+ years of experience delivering brand identities, children's book covers, and digital assets for authors, startups, and e-commerce brands. I blend strategic thinking with playful aesthetics to produce on-brief visuals, and I value clear communication, quick iteration, and on-time delivery.…

Available to hire

I am a creative freelance designer and illustrator with 6+ years of experience delivering brand identities, children’s book covers, and digital assets for authors, startups, and e-commerce brands.

I blend strategic thinking with playful aesthetics to produce on-brief visuals, and I value clear communication, quick iteration, and on-time delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Designer & Illustrator at Self-employed

January 1, 2019 - Present

Designed 50+ children's book covers and interior spreads for self-published authors. Delivered 120+ logos and brand kits for small businesses across EU/US. Built visual systems for 30+ Shopify/Shopwired stores, improving CTR by up to 22%. Managed end-to-end projects: scoping, timelines, feedback rounds, and asset delivery.

Creative Consultant at BrightLeaf Publishing

December 31, 2022 - September 7, 2025

Art directed a 12-title children's series, creating illustration guides and cover templates. Coordinated with editors and authors to align stories with age-appropriate visuals. Introduced review checklists that reduced revision cycles by ~30%.

Marketing Designer at StarPoint Apparel

December 31, 2019 - September 7, 2025

Produced seasonal lookbooks, campaign graphics, and product packaging. Standardized brand assets across web and print; boosted email CTR by 18%. Collaborated with photographers and stylists to ensure cohesive storytelling.

Freelance Designer & Illustrator at Self-Employed

January 1, 2019 - Present

Designed 50+ children’s book covers and interior spreads for self-published authors. Delivered 120+ logos and brand kits for small businesses across EU/US. Built visual systems for 30+ Shopify/Shopwired stores, improving CTR by up to 22%. Managed end-to-end projects: scoping, timelines, feedback rounds, and asset delivery.

Creative Consultant at BrightLeaf Publishing

January 1, 2022 - September 7, 2025

Art direction a 12-title children’s series, creating illustration guides and cover templates. Coordinated with editors and authors to align stories with age-appropriate visuals. Introduced review checklists that reduced revision cycles by ~30%.

Marketing Designer at StarPoint Apparel

January 1, 2019 - September 7, 2025