SD

Simone Downey

Available to hire

I am a creative freelance designer and illustrator with 6+ years of experience delivering brand identities, children's book covers, and digital assets for authors, startups, and e-commerce brands.

About

I am a creative freelance designer and illustrator with 6+ years of experience delivering brand identities, children’s book covers, and digital assets for authors, startups, and e-commerce brands.

I blend strategic thinking with playful aesthetics to produce on-brief visuals, and I value clear communication, quick iteration, and on-time delivery.

  • 7 years' experience
  • Joined September 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Professional Services
  • Education
  • Other

Work experience· 6 roles

Creative Consultant · BrightLeaf PublishingDec 2022 – Sep 2025 · 2 yrs 10 mos

Art directed a 12-title children's series, creating illustration guides and cover templates. Coordinated with editors and authors to align stories with age-appropriate visuals. Introduced review checklists that reduced revision cycles by ~30%.

Creative Consultant · BrightLeaf PublishingJan 2022 – Sep 2025 · 3 yrs 9 mos

Art direction a 12-title children’s series, creating illustration guides and cover templates. Coordinated with editors and authors to align stories with age-appropriate visuals. Introduced review checklists that reduced revision cycles by ~30%.

Marketing Designer · StarPoint ApparelDec 2019 – Sep 2025 · 5 yrs 10 mos

Produced seasonal lookbooks, campaign graphics, and product packaging. Standardized brand assets across web and print; boosted email CTR by 18%. Collaborated with photographers and stylists to ensure cohesive storytelling.

Marketing Designer · StarPoint ApparelJan 2019 – Sep 2025 · 6 yrs 9 mos
Freelance Designer & Illustrator · Self-EmployedJan 2019 – Present · 7 yrs 11 mos
Freelance Designer & Illustrator · Self-employedJan 2019 – Present · 7 yrs 11 mos

Education

B.A. (Hons) Graphic Design · Willem de Kooning Academy, Rotterdam2030 – 2016
B.A. (Hons) Graphic Design · Willem de Kooning Academy, Rotterdam2030 – 2016

Certifications and awards

Adobe Certified Professional (Illustrator)2023 – 2025
Google UX Design Certificate (Foundations)2022 – 2025
Adobe Certified Professional (Illustrator)2023 – 2025
Google UX Design Certificate (Foundations)2022 – 2025

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