I’m a designer with 20+ years in fashion and digital marketing, holding dual UK/EU citizenship. A natural multi-tasker, I excel in boutique-style businesses, Shopify store optimization, SEO, structured data, keyword research, schema markup, and Shopify app integrations. I create high-impact AI-driven fashion photography and retouching, including with BitStudio, producing standout product and editorial imagery. Fluent in English, Spanish, French, Italian, and Portuguese, I bridge creativity and strategy across markets and cultures.…

Elin Ritter

I’m a designer with 20+ years in fashion and digital marketing, holding dual UK/EU citizenship. A natural multi-tasker, I excel in boutique-style businesses, Shopify store optimization, SEO, structured data, keyword research, schema markup, and Shopify app integrations. I create high-impact AI-driven fashion photography and retouching, including with BitStudio, producing standout product and editorial imagery. Fluent in English, Spanish, French, Italian, and Portuguese, I bridge creativity and strategy across markets and cultures.…

Available to hire

I’m a designer with 20+ years in fashion and digital marketing, holding dual UK/EU citizenship.

A natural multi-tasker, I excel in boutique-style businesses, Shopify store optimization, SEO, structured data, keyword research, schema markup, and Shopify app integrations. I create high-impact AI-driven fashion photography and retouching, including with BitStudio, producing standout product and editorial imagery.

Fluent in English, Spanish, French, Italian, and Portuguese, I bridge creativity and strategy across markets and cultures.

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Language

English
Fluent
Spanish; Castilian
Fluent
Swedish
Fluent
Portuguese
Fluent
French
Intermediate
German
Intermediate
Italian
Intermediate

Work Experience

Shopify Developer / Digital Marketing Specialist at Freelance / London
January 1, 2023 - Present
Shopify development and optimization, focusing on SEO and structured data, while overseeing storefront functionality, app integrations, and content optimization to boost traffic and user experience.
Founder & Creative Director at Sustainable Luxury Swimwear Brand (Self-employed)
January 1, 2017 - Present
Founded and scaled a sustainable luxury swimwear brand from concept to market. Led product design, branding, and marketing; built and managed ecommerce stores; created content and imagery; implemented end-to-end digital presence and distribution; oversaw online sales across Shopify and other marketplaces; drove growth through SEO and social media, improving traffic and conversion.
Freelance Designer at Thomson Reuters
June 1, 2008 - September 7, 2025
Created online ads and branding; produced design for IBM, Orange, Barclays, Sony Vaio; prepared print and digital ad assets; contributed to campaign materials and brand guidelines.
Shopify Developer / SEO Specialist at Dropship Store (Self-employed)
January 1, 2023 - Present
Shopify development and optimization, with a focus on SEO and structured data. Increased website sessions organically from 714 to 2,081 over 12 months; oversaw store functionality, app integrations, and content optimization to boost traffic and user experience.
Creative Designer at Thomson Reuters
June 30, 2008 - September 10, 2025
Directed online advertising design; customized online ads solutions for Reuters clients (IBM, Oracle, Barclays, Sony Vaio, BP, Credit Suisse, Oracle, Eco bank); created microsites, HTML emails, and standard ad formats; led end-to-end ad design.
Interactive Designer at CBS Interactive
November 30, 2008 - September 10, 2025
Designed interactive sites for CBS Interactive properties (cnet.co.uk, gamespot.com, silicon.com, zdn.net.uk, smartplanet.com); contributed to site concepts, layouts and UI.
Designer at 35 Communications
June 30, 2009 - September 10, 2025
Mar 2009 - Jun 2009: Annual reports for Tesco PLC; Tesco CR report; Reed Elsevier; Compass; website templates; design style guides.

Education

BA Hons Fashion Design with Marketing at Central Saint Martins College of Art and Design
January 1, 1992 - January 1, 1996
BA Hons Fashion Design with Marketing at Central Saint Martins College of Art and Design
January 1, 1992 - January 1, 1996
BA Hons Fashion Design with Marketing at Central Saint Martins College of Art and Design
January 1, 1992 - January 1, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services, Consumer Goods
    uniE621 Ibiza Beauty Store - E-Commerce + SEO
    Built and managed https://www.twine.net/signin a dropshipping e-commerce store specializing in luxury wellness and skincare. I created SEO-optimized product descriptions, landing pages, and blog content that increased visibility and sales. Improved search visibility through on-page SEO, keyword research, and schema markup Managing multi-lingual translation: English, German, French, Italian, Spanish I customized the Shopify storefront, created with Dawn, implemented structured data for stronger Google rankings, and optimized the customer journey for a smooth shopping experience. In addition, I produced engaging social media campaigns, set up a TikTok store, and aligned brand messaging with a premium, wellness-focused aesthetic. https://www.twine.net/signin…
    uniE621 DEESSA Jewellery Catalogue
    Bi-lingual English and Spanish Wholesale catalogue for jewellery range. Photoshop, InDesign and CANVA VIEW CATALOGUE PDF https://www.twine.net/signin…
    uniE621 DEESSA E-commerce & SEO
    https://www.twine.net/signin Shopify website design and content. Multilingual translation in English, French, Italian, Spanish, German and Dutch Integrated and managed third-party marketplaces including WOLF&BADGER ABOUTYOU.COM Store optimization, SEO, structured data, keyword research, schema markup, and Shopify app integration. E-Commerce product photograph y branding graphicdesigner photo designer webdesigner…
    uniE621 DEESSA - Social Media Manager
    https://instagram.com/deessaibiza https://pinterest.com/deessaibiza https://www.tiktok.com/@deessaibiza Instagram and Pinterest templates TikTok Shop Social Media Content Creator Copywriter Photo Editor Video Editor Photoshop Canva Premiere Rush I craft bold, engaging content to make DEESSA shine across Instagram, Pinterest, and TikTok. From designing eye-catching templates to writing copy that sticks, I bring ideas to life with Photoshop, Canva, and Premiere Rush. Every post, story, and video I create is designed to captivate audiences, spark interaction, and drive results. https://elinritter.my.canva.site/…