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I design and execute multi-channel CRM and digital marketing campaigns that drive growth, retention, and loyalty. I translate strategic goals into targeted roadmaps, align messaging across email, SMS, web, and social channels, and manage end-to-end execution with a focus on timeliness and accuracy. I love turning data into actionable insights, collaborating with cross-functional teams and vendors, and streamlining processes for efficiency. My background spans healthcare, events, and media, and I’m passionate about creating cohesive customer experiences that scale across touchpoints.…I design and execute multi-channel CRM and digital marketing campaigns that drive growth, retention, and loyalty. I translate strategic goals into targeted roadmaps, align messaging across email, SMS, web, and social channels, and manage end-to-end execution with a focus on timeliness and accuracy. I love turning data into actionable insights, collaborating with cross-functional teams and vendors, and streamlining processes for efficiency. My background spans healthcare, events, and media, and I’m passionate about creating cohesive customer experiences that scale across touchpoints.

Haley Albert

Digital Marketer, Marketing Strategist, Growth Marketer, +3

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I design and execute multi-channel CRM and digital marketing campaigns that drive growth, retention, and loyalty. I translate strategic goals into targeted roadmaps, align messaging across email, SMS, web, and social channels, and manage end-to-end execution with a focus on timeliness and accuracy. I love turning data into actionable insights, collaborating with cross-functional teams and vendors, and streamlining processes for efficiency. My background spans healthcare, events, and media, and I’m passionate about creating cohesive customer experiences that scale across touchpoints.…I design and execute multi-channel CRM and digital marketing campaigns that drive growth, retention, and loyalty. I translate strategic goals into targeted roadmaps, align messaging across email, SMS, web, and social channels, and manage end-to-end execution with a focus on timeliness and accuracy. I love turning data into actionable insights, collaborating with cross-functional teams and vendors, and streamlining processes for efficiency. My background spans healthcare, events, and media, and I’m passionate about creating cohesive customer experiences that scale across touchpoints.

Available to hire

I design and execute multi-channel CRM and digital marketing campaigns that drive growth, retention, and loyalty. I translate strategic goals into targeted roadmaps, align messaging across email, SMS, web, and social channels, and manage end-to-end execution with a focus on timeliness and accuracy.

I love turning data into actionable insights, collaborating with cross-functional teams and vendors, and streamlining processes for efficiency. My background spans healthcare, events, and media, and I’m passionate about creating cohesive customer experiences that scale across touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

CRM Campaign Manager at T-Mobile

February 1, 2025 - Present

Design and execute multi-channel CRM campaigns (email, SMS, direct mail, retail, care, web, on-device) to drive customer growth, retention, and loyalty. Oversee end-to-end campaign execution with a focus on timeliness, accuracy, and budget adherence while streamlining processes for efficiency.

Digital Marketing Manager at Zoom Care

February 1, 2025 - September 7, 2025

Promoted from CRM Program Lead to Digital Marketing Manager, expanding responsibilities across email, SMS, website, mobile app, and social media, resulting in an 8.6% increase in cross-channel engagement and a 5% improvement in website conversion rates. Continued management of email and SMS programs while optimizing messaging across all digital touchpoints; led data-driven campaigns and audience segmentation to drive engagement and growth.

Marketing Specialist at The Ironman Group

November 1, 2022 - September 7, 2025

Led end-to-end marketing efforts for West Coast region events in the Rock 'n' Roll Running Series (an Ironman brand), resulting in a 12% year-over-year increase in event registrations. Developed and executed event-specific email communications, onboarding journeys, and re-engagement campaigns, achieving an 8% increase in On-Page Ratio (OPR) and a 5% increase in CTR year-over-year, driving registrations and participant engagement. Maintained and optimized event pages, collaborated with event partners and sponsors, and oversaw asset creation and distribution across internal stakeholders and third-party vendors.

Marketing Coordinator at WGBH Public Television

August 1, 2021 - September 7, 2025

Managed Local and National Corporate Sponsorship web content, enhancing HTML and analyzing heat maps to ensure the site tells a comprehensive story. Created interactive materials (presentations, media kits, one-sheets, ads) for Local and National Sponsorships. Optimized and streamlined marketing campaign efforts through tracking and analysis of leads generated from traffic to sponsorship pages and other digital media platforms. Designed and executed monthly email campaigns for local and national sponsors; evaluated campaign outcomes weekly to monthly with Mailchimp and reports.

CRM Campaign Manager at T-Mobile

February 1, 2025 - Present

Design and execute multi-channel CRM campaigns (email, SMS, direct mail, retail, care, web, on-device) to drive customer growth, retention, and loyalty. Translate strategic business goals into targeted campaign roadmaps, aligning messaging and cadence across channels. Oversee end-to-end campaign execution with a focus on timeliness, accuracy, and budget adherence while streamlining processes for efficiency. Monitor campaign performance, analyze results, and present actionable insights and recommendations to stakeholders to optimize engagement and conversions. Serve as liaison between internal stakeholders, external vendors, and reporting teams to ensure seamless execution and data-driven decision making. Manage multiple concurrent CRM initiatives using project management best practices to maintain quality and meet tight deadlines.

Digital Marketing Manager at Zoom Care

February 1, 2025 - September 7, 2025

Promoted from CRM Program Lead to Digital Marketing Manager, expanding responsibilities across email, SMS, website, mobile app, and social media. Drove cross-channel engagement up 8.6% and improved website conversion by 5% YoY through data-driven campaigns and aligned messaging across digital touchpoints. Led ongoing email and SMS programs to boost patient engagement, retention, and growth, while optimizing content and cadence for consistency. Analyzed performance metrics and audience segmentation to inform creative and strategy, refining content to maximize impact. Coordinated with internal teams and external vendors to ensure cohesive execution and a smooth handoff to product and care departments.

Marketing Specialist at The Ironman Group

November 1, 2022 - September 7, 2025

Led end-to-end marketing for West Coast events in the Rock 'n' Roll Running Series (Ironman brand). Developed event-specific email communications, onboarding journeys, and re-engagement campaigns, resulting in a 12% YoY increase in event registrations and a 5% YoY lift in CTR. Maintained and optimized event pages, collaborated with sponsors, and managed digital assets across internal stakeholders and third-party vendors. Created and executed monthly sponsorship-driven email campaigns and measured outcomes weekly to monthly using Mailchimp and Litmus, informing future strategy. Supported cross-channel digital efforts across email, social, display, and programmatic advertising to maximize reach.

Marketing Coordinator at WGBH Public Television

August 1, 2021 - September 7, 2025

Managed Local and National Corporate Sponsorship web content, enhancing site structure and storytelling. Created interactive materials (presentations, media kits, one-pagers) for sponsorships on WGBH television, radio, and web. Optimized campaigns through tracking and analysis to improve sponsor visibility, and coordinated assets across internal teams and external partners. Designed and executed monthly sponsorship-focused email campaigns; evaluated outcomes weekly to monthly with Mailchimp and Litmus, guiding sales and production teams. Worked closely with partners to ensure consistent branding and messaging across digital channels.