I'm a marketing and brand management professional with 2+ years of experience in luxury goods, FMCG, and trade marketing. I have a track record of driving product launches, budget forecasting, campaign execution, and cross-border collaboration across markets. I excel at data analysis, stakeholder communication, and delivering measurable results in international environments. I have international exposure, having studied and worked in Kazakhstan, Germany, and collaborated with cross-border teams in France. I thrive in fast-paced, global settings and enjoy turning insights into winning brand stories.

Aniya Murzagaliyeva

I'm a marketing and brand management professional with 2+ years of experience in luxury goods, FMCG, and trade marketing. I have a track record of driving product launches, budget forecasting, campaign execution, and cross-border collaboration across markets. I excel at data analysis, stakeholder communication, and delivering measurable results in international environments. I have international exposure, having studied and worked in Kazakhstan, Germany, and collaborated with cross-border teams in France. I thrive in fast-paced, global settings and enjoy turning insights into winning brand stories.

Available to hire

I’m a marketing and brand management professional with 2+ years of experience in luxury goods, FMCG, and trade marketing. I have a track record of driving product launches, budget forecasting, campaign execution, and cross-border collaboration across markets. I excel at data analysis, stakeholder communication, and delivering measurable results in international environments.

I have international exposure, having studied and worked in Kazakhstan, Germany, and collaborated with cross-border teams in France. I thrive in fast-paced, global settings and enjoy turning insights into winning brand stories.

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Language

Kazakh
Fluent
Russian
Advanced
English
Fluent
German
Beginner

Work Experience

Enertek (Internship, online) at Enertek
February 1, 2025 - September 7, 2025
Assisted with preparation and organization of project documentation for energy and engineering solutions. Supported internal reporting and maintained accurate records to ensure compliance with company procedures. Coordinated with team members remotely to streamline administrative workflows.
Brand Manager Assistant at Givenchy & Kenzo LVMH P&C Kazakhstan
August 1, 2023 - September 7, 2025
Coordinated and executed 20+ national campaigns for Givenchy & Kenzo, increasing market visibility and contributing to double-digit sales growth in Kazakhstan. Forecasted promotional and merchandising materials for 4 retail chains, maintaining 98% on-time campaign readiness. Managed product and POSM orders from France, ensuring 100% stock availability and reducing logistics delays by 20%. Prepared price lists and communicated pricing to clients, improving transparency and accelerating approval times by 15%. Managed trade marketing budgets, achieving a 15% cost efficiency improvement while ensuring 100% stock availability. Coordinated with French HQ, beauty consultants, and 6 retail brand managers to deliver successful campaign launches.
Marketing Intern at LVMH P&C Kazakhstan
November 1, 2022 - September 7, 2025
Organized 5 client and beauty events, supporting trade marketing at 4 points of sale. Calculated campaign budgets, evaluated ROI, identifying 10% potential cost savings in trade activities and maintained departmental documentation. Managed the online and in-store launch of Givenchy perfume, driving 25% increase in Instagram engagement and driving higher e-commerce traffic.
Marketing Intern at LLP Hightower “Dodo Pizza”
May 1, 2021 - September 7, 2025
Proposed creative marketing ideas to increase youth engagement and product promotion, with most of the recommendations adopted by the employees of the company.
Brand Manager Assistant at Givenchy & Kenzo LVMH P&C Kazakhstan
August 1, 2023 - September 7, 2025
Coordinated and executed 20+ national campaigns for Givenchy & Kenzo, increasing market visibility and contributing to double-digit sales growth in Kazakhstan. Forecasted promotional and merchandising materials for 4 retail chains, maintaining 98% on-time campaign readiness. Managed product and POSM orders from France, ensuring 100% stock availability and reducing logistics delays by 20%. Prepared price lists and communicated pricing to clients, improving transparency and accelerating approval times by 15%. Managed trade marketing budgets, achieving a 15% cost efficiency improvement while ensuring 100% stock availability. Coordinated with French HQ, beauty consultants, and 6 retail brand managers to deliver successful campaign launches.
Intern at Enertek
February 1, 2025 - September 7, 2025
Assisted with preparation and organization of project documentation for energy and engineering solutions. Supported internal reporting and maintained accurate records to ensure compliance with company procedures. Coordinated with team members remotely to streamline administrative workflows.
Marketing Intern at LVMH P&C Kazakhstan
November 1, 2022 - September 7, 2025
Organized 5 client and beauty events, supporting trade marketing at 4 points of sale. Calculated campaign budgets, evaluated ROI, identifying 10% potential cost savings in trade activities and maintained departmental documentation. Managed the online and in-store launch of Givenchy perfume, driving 25% increase in Instagram engagement and driving higher e-commerce traffic.
Marketing Intern at LLP Hightower “Dodo Pizza”
May 1, 2021 - September 7, 2025
Proposed creative marketing ideas to increase youth engagement and product promotion, with most of the recommendations adopted by the employees of the company.

Education

MSc International Business Management at University of Europe for Applied Sciences, Berlin, Germany
January 1, 2024 - January 1, 2026
BSc Marketing – Brand Management at KIMEP University, Almaty, Kazakhstan
January 1, 2016 - January 1, 2021
MSc International Business Management at University of Europe for Applied Sciences, Berlin, Germany
January 1, 2024 - January 1, 2026
BSc Marketing – Brand Management; Minor in Management at KIMEP University, Almaty, Kazakhstan
January 1, 2016 - January 1, 2021

Qualifications

Data Analysis course using Microsoft Power BI
January 1, 2025 - September 7, 2025
Research Paper: “AI in Marketing”
January 1, 2025 - September 7, 2025
Data Analysis using Microsoft Power BI
January 1, 2025 - January 1, 2025
Research Paper: “AI in Marketing”
January 1, 2025 - January 1, 2025
Brand Management | UX Design Fundamentals | Data Visualization | Agile Project Management | Dynamics 365
January 1, 2024 - January 1, 2024
Excel Skills for Business
January 1, 2021 - January 1, 2021
English Language School – Education First (UK)
January 1, 2015 - January 1, 2015

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Education