Creative and passionate about visual storytelling, I combine photography, content creation and digital strategy to develop impactful content that strengthens brand identity. Based in Annecy, France, I freelance worldwide with a focus on hotels, restaurants and brands across Asia, Indonesia and Montreal. I am open to relocation (Lausanne) and bring hands-on experience in social media management, influencer campaigns, and brand storytelling to new collaborations.

Camille Boutherin

Creative and passionate about visual storytelling, I combine photography, content creation and digital strategy to develop impactful content that strengthens brand identity. Based in Annecy, France, I freelance worldwide with a focus on hotels, restaurants and brands across Asia, Indonesia and Montreal. I am open to relocation (Lausanne) and bring hands-on experience in social media management, influencer campaigns, and brand storytelling to new collaborations.

Available to hire

Creative and passionate about visual storytelling, I combine photography, content creation and digital strategy to develop impactful content that strengthens brand identity.

Based in Annecy, France, I freelance worldwide with a focus on hotels, restaurants and brands across Asia, Indonesia and Montreal. I am open to relocation (Lausanne) and bring hands-on experience in social media management, influencer campaigns, and brand storytelling to new collaborations.

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Language

English
Advanced
French
Advanced

Work Experience

Social Media Manager at Publicatif, Lyon
December 1, 2023 - September 8, 2025
Community management, creation and execution of social media & paid media campaigns. Coordinated creative briefs, photo editing, graphic design, photo shoots, and video productions. Manage influencer campaigns, media planning, audience targeting, sponsorship, and performance optimization. Delivered reports and KPI analysis.
UGC Content Creator at AU Festin de Babette
April 1, 2024 - September 8, 2025
Produced UGC photo & video content for hotels and resorts in Southeast Asia. Social media–oriented production for booking platforms. Adapted content to digital trends to reinforce brand image.
Communications Officer & Photographer at Smartbox (Freelance)
July 1, 2024 - Present
Managed and animated the online community. Built and executed editorial calendar. Produced visuals & photo bank for website and social media.
Social Media Manager at Public Actif
December 1, 2023 - September 8, 2025
Managed and executed social media and paid media campaigns. Coordinated creative briefs, photo editing, graphic design, photo shoots, and video productions. Managed influencer campaigns, media planning, audience targeting, sponsorship, and performance optimization. Delivered reports and KPI analysis.
Content Creator (UGC) at Freelance – Southeast Asia Hotels & Resorts / Canada (Freelance)
April 1, 2024 - September 8, 2025
Produced UGC photo & video content for hotels and resorts. Social media–oriented production for booking platforms. Adapted content to digital trends to reinforce brand image.
Communication Officer & Photographer at SMARTBOX (Freelance)
February 1, 2025 - September 8, 2025
Developed and implemented social media strategy (analysis & execution). Built and executed editorial calendar. Produced visuals & photo bank for website and social media.
Photographer & Content Creator at Hotels, Restaurants & Brands (Asia, Indonesia, Montreal)
July 1, 2025 - September 8, 2025
Produced photo & video content for hotels, restaurants and brands. Post-production with Lightroom (color grading, retouching). Lifestyle, portrait, maternity, and accessories shots. Brand collaborations: lifestyle accessories, swimwear (Indonesia).
Social Media Manager at Freelance
February 1, 2025 - September 8, 2025
UGC Content Creator at AU Festin de Babette (Freelance)
April 1, 2024 - September 8, 2025
Produced photo & video content for hotels and resorts. Social media–oriented production for booking platforms. Adapted content to digital trends to reinforce brand image.
Communication Officer & Photographer at Smartbox (Freelance)
July 31, 2024 - September 8, 2025
Managed and animated the online community. Built and executed editorial calendar. Produced visuals and photo bank for website and social media.
Photographer & Content Creator at Freelance – Worldwide
July 1, 2025 - September 8, 2025
Produced photo & video content for hotels, restaurants, and brands ( Asia, Indonesia, Montreal ). Post-production with Lightroom (color grading, retouching). Lifestyle, portrait, maternity, and accessory shots. Brand collaborations: lifestyle accessories, swimwear (Indonesia).

Education

Bachelor Graphic Designer Online at EDAA
January 1, 2019 - January 1, 2022
Bachelor, Communications & Event Management at Université Catholique de l’Ouest, Angers
January 1, 2017 - January 1, 2019
Bachelor, Sport, Event & Management at ISEFAC, Lyon
January 1, 2019 - January 1, 2020
Master's Program, Digital Marketing at INSEEC
January 1, 2022 - January 1, 2024

Qualifications

Graphic Design Diploma
January 11, 2030 - September 8, 2025
TOEIC - English Proficiency (B2) - Writing/Listening
January 11, 2030 - September 8, 2025
Master's Program, Digital Marketing
January 1, 2022 - January 1, 2024
Bachelor, Communications & Event Management
January 1, 2019 - January 1, 2020

Industry Experience

Media & Entertainment, Travel & Hospitality, Software & Internet, Professional Services, Other, Retail