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I'm a multi-varied design professional with experience spanning branding, illustration, packaging design, and both digital and printed media. I thrive on collaborating across departments to create cohesive brand identities and engaging campaigns. My proudest achievements include taking ownership of Great Western Railway's brand guidelines and guiding a unified evolution that helped the brand win UK’s Most Consistent Brand in 2024. I also created self-initiated viral videos with around 4 million views, demonstrating my ability to plan, shoot, edit, and soundtrack content end-to-end.…I'm a multi-varied design professional with experience spanning branding, illustration, packaging design, and both digital and printed media. I thrive on collaborating across departments to create cohesive brand identities and engaging campaigns. My proudest achievements include taking ownership of Great Western Railway's brand guidelines and guiding a unified evolution that helped the brand win UK’s Most Consistent Brand in 2024. I also created self-initiated viral videos with around 4 million views, demonstrating my ability to plan, shoot, edit, and soundtrack content end-to-end.

Alex Thornton

Graphic Designer, Brand Designer, Art Director, +2

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I'm a multi-varied design professional with experience spanning branding, illustration, packaging design, and both digital and printed media. I thrive on collaborating across departments to create cohesive brand identities and engaging campaigns. My proudest achievements include taking ownership of Great Western Railway's brand guidelines and guiding a unified evolution that helped the brand win UK’s Most Consistent Brand in 2024. I also created self-initiated viral videos with around 4 million views, demonstrating my ability to plan, shoot, edit, and soundtrack content end-to-end.…I'm a multi-varied design professional with experience spanning branding, illustration, packaging design, and both digital and printed media. I thrive on collaborating across departments to create cohesive brand identities and engaging campaigns. My proudest achievements include taking ownership of Great Western Railway's brand guidelines and guiding a unified evolution that helped the brand win UK’s Most Consistent Brand in 2024. I also created self-initiated viral videos with around 4 million views, demonstrating my ability to plan, shoot, edit, and soundtrack content end-to-end.

Available to hire

I’m a multi-varied design professional with experience spanning branding, illustration, packaging design, and both digital and printed media. I thrive on collaborating across departments to create cohesive brand identities and engaging campaigns.

My proudest achievements include taking ownership of Great Western Railway’s brand guidelines and guiding a unified evolution that helped the brand win UK’s Most Consistent Brand in 2024. I also created self-initiated viral videos with around 4 million views, demonstrating my ability to plan, shoot, edit, and soundtrack content end-to-end.

Skills

Figma

Experience Level

Figma

Intermediate

Work Experience

Brand designer at Great Western Railway

September 1, 2021 - Present

Created brand guidelines and provided art direction for campaigns across TV, B2B, and OOH. Collaborated with internal teams and external agencies to develop digital and printed designs; offered creative feedback on campaigns; trained colleagues in design software and practices; designed campaign creatives, digital partner toolkits, and social assets; produced printed publications; led logo design and brand development; directed photoshoots; managed file workflows.

Designer & artworker at Great Western Railway

September 1, 2021 - September 8, 2025

Delivered end-to-end design and artwork for brand communications and campaigns, ensuring consistency across channels. Supported multi-department collaboration and asset creation for various campaigns; provided production-ready designs and asset management.

Graphic designer & product photographer at SkinChemists

September 1, 2017 - September 8, 2025

Packaging design and visual mock-ups for point of sale; visuals for pitching new product concepts; product photography; promotional designs for magazines and leaflets.

Graphic designer at IVS Group

June 1, 2017 - September 8, 2025

Graphic design for merchandise, product design, and packaging design; worked with style guides from iconic brands; 3D printing.

Freelance design/illustration at Paul Alexander Thornton

May 1, 2015 - September 8, 2025

Bespoke press-ready illustrations for high-profile campaigns (The Kooples, Dr Martens, etc.); brand design and development; print designs for garments and merchandise; involved in high-end fashion collaborations and multiple print runs.