I’m a creative director and brand strategist with 20+ years of experience in storytelling, design, video production, and marketing across games, entertainment, and corporate media. I specialize in turning complex ideas into engaging brand stories that resonate with global audiences through video, motion graphics, campaigns, and visual design. I thrive at the intersection of strategy and creativity — translating client objectives into innovative campaigns while leading cross-functional teams or rolling up my sleeves on hands-on production. My approach blends collaboration, leadership, and execution, ensuring every project not only looks compelling but also achieves measurable business impact. Over the years, I’ve delivered award-winning creative work for major studios, agencies, and organizations, while also driving brand transformation in-house. My career spans AAA game marketing, entertainment, documentary, and corporate storytelling, and I’m especially passionate about projects that champion sustainability, conservation, human rights, and environmental advocacy. I’m always open to connecting with teams and collaborators who value creativity, strategy, and purpose. Portfolio 🎥 Video, Motion Graphics & Design: berettadesigns.com 📸 Photography: tizberetta.com

Tiz Beretta

I’m a creative director and brand strategist with 20+ years of experience in storytelling, design, video production, and marketing across games, entertainment, and corporate media. I specialize in turning complex ideas into engaging brand stories that resonate with global audiences through video, motion graphics, campaigns, and visual design. I thrive at the intersection of strategy and creativity — translating client objectives into innovative campaigns while leading cross-functional teams or rolling up my sleeves on hands-on production. My approach blends collaboration, leadership, and execution, ensuring every project not only looks compelling but also achieves measurable business impact. Over the years, I’ve delivered award-winning creative work for major studios, agencies, and organizations, while also driving brand transformation in-house. My career spans AAA game marketing, entertainment, documentary, and corporate storytelling, and I’m especially passionate about projects that champion sustainability, conservation, human rights, and environmental advocacy. I’m always open to connecting with teams and collaborators who value creativity, strategy, and purpose. Portfolio 🎥 Video, Motion Graphics & Design: berettadesigns.com 📸 Photography: tizberetta.com

Available to hire

I’m a creative director and brand strategist with 20+ years of experience in storytelling, design, video production, and marketing across games, entertainment, and corporate media. I specialize in turning complex ideas into engaging brand stories that resonate with global audiences through video, motion graphics, campaigns, and visual design.

I thrive at the intersection of strategy and creativity — translating client objectives into innovative campaigns while leading cross-functional teams or rolling up my sleeves on hands-on production. My approach blends collaboration, leadership, and execution, ensuring every project not only looks compelling but also achieves measurable business impact.

Over the years, I’ve delivered award-winning creative work for major studios, agencies, and organizations, while also driving brand transformation in-house. My career spans AAA game marketing, entertainment, documentary, and corporate storytelling, and I’m especially passionate about projects that champion sustainability, conservation, human rights, and environmental advocacy.

I’m always open to connecting with teams and collaborators who value creativity, strategy, and purpose.

Portfolio
🎥 Video, Motion Graphics & Design: berettadesigns.com

📸 Photography: tizberetta.com

See more

Language

English
Fluent
Italian
Fluent
French
Advanced
Spanish; Castilian
Intermediate
German
Beginner

Work Experience

Executive Brand & Video Strategist at Staffbase
April 1, 2022 - Present
Led brand strategy, video content, and creative direction for global digital communications initiatives. Produced high-quality storytelling assets, corporate branding, and marketing visuals for international audiences. Spearheaded creative initiatives that increased audience engagement by over 250%. Led and mentored a distributed team of designers, video editors, and content creators to ensure project efficiency and quality.
Creative Director & Owner at Beretta Designs
January 1, 2010 - Present
Led creative direction for video game, entertainment, and corporate branding projects. Designed key visuals, marketing campaigns, and motion content for clients such as Microsoft (The Coalition), CBC, and EA Canada. Managed all aspects of video production, from concept to post-production, delivering high-quality storytelling assets. Provided full production design, video, and 2D/3D animation (motion graphics).
Video Producer/Editor (Content Lead) at Vancouver Coastal Health
February 28, 2022 - September 8, 2025
Developed engaging healthcare-focused visual content, aligning marketing materials with accessibility and public sector communication standards. Led cross-functional collaborations with internal teams to produce compelling video and digital storytelling projects. Managed video production from pre-production to final edit, ensuring consistency in brand messaging and storytelling.
Lead Graphic Designer / Video Editor at The Coalition (Microsoft Game Studios)
January 1, 2021 - September 8, 2025
Led visual branding, marketing content, and promotional assets for the Gears of War franchise. Developed AAA game trailers, key art, motion graphics, and esports branding to expand audience engagement. Spearheaded rebranding efforts for Gears eSports, driving increased visibility and community engagement. Collaborated with game developers, marketing teams, and external partners to ensure brand consistency across all media. Led the design of static graphics and video production/motion graphics for marketing campaigns.
Multimedia Consultant at Imagine Engine
November 1, 2015 - September 8, 2025
Designed FUI (Fantasy User Interface) elements for integration into film, television, and VFX sequences. Worked on high-profile sci-fi and action productions, delivering cutting-edge motion graphics and UI elements. Provided VFX motion design and compositing for major studios and post-production houses.
Art Director / Senior Designer at Rogers Communications
October 1, 2013 - September 8, 2025
Created branding, promotional campaigns, and motion graphics for Rogers Media’s television properties. Led creative direction for on-air promotions, including visual effects, typography, and animation for network branding. Managed design production for multicultural broadcasting, sports promotions, and digital content.
Manager – Broadcast Design & Promotions at Knowledge Network
May 1, 2008 - September 8, 2025
Directed station-wide rebranding initiatives, aligning visual identity and marketing strategies. Managed teams producing on-air graphics, trailers, and branding content for educational and documentary programming.
Executive Brand & Video Strategist at Staffbase (Remote)
April 1, 2022 - Present
Led brand strategy, video content, and creative direction for global digital communications initiatives. Produced high-quality storytelling assets and branding visuals for international audiences. Spearheaded creative initiatives that increased audience engagement by over 250%. Led and mentored a distributed team of designers, video editors, and content creators to ensure project efficiency and quality.
Creative Director & Owner at Beretta Designs (Vancouver, Canada)
January 1, 2010 - Present
Led creative direction for video game, entertainment, and corporate branding projects. Designed key visuals, marketing campaigns, and motion content for clients such as Microsoft (The Coalition), CBC, and EA Canada. Managed all aspects of video production, from concept to post-production, delivering high-quality storytelling assets. Provided full production design, video, and 2D/3D animation (motion graphics).
Video Producer/Editor (Content Lead) at Vancouver Coastal Health (Vancouver, Canada)
February 1, 2022 - September 8, 2025
Developed engaging healthcare-focused visual content, aligning marketing materials with accessibility and public sector communication standards. Led cross-functional collaborations with internal teams to produce compelling video and digital storytelling projects. Managed video production from pre-production to final edit, ensuring consistency in brand messaging and storytelling.
Lead Graphic Designer / Video Editor at The Coalition (Microsoft Game Studios) (Vancouver, Canada)
January 1, 2021 - September 8, 2025
Led visual branding, marketing content, and promotional assets for the Gears of War franchise. Developed AAA game trailers, key art, motion graphics, and esports branding to expand audience engagement. Spearheaded rebranding efforts for Gears eSports, driving increased visibility and community engagement. Collaborated with game developers, marketing teams, and external partners to ensure brand consistency across media. Led the design of static graphics and video production/motion graphics for marketing campaigns.
Multimedia Consultant at Imagine Engine (Vancouver, Canada)
November 1, 2015 - September 8, 2025
Designed FUI (Fantasy User Interface) elements for integration into film, television, and VFX sequences. Worked on high-profile sci-fi and action productions, delivering cutting-edge motion graphics and UI elements. Provided VFX motion design and compositing for major studios and post-production houses.
Art Director / Senior Designer at Rogers Communications (Vancouver, Canada)
October 1, 2013 - September 8, 2025
Created branding, promotional campaigns, and motion graphics for Rogers Media’s television properties. Led on-air promotions, including visual effects, typography, and animation for network branding. Managed design production for multicultural broadcasting, sports promotions, and digital content.
Manager – Broadcast Design & Promotions at Knowledge Network (Burnaby, Canada)
May 1, 2008 - September 8, 2025
Directed station-wide rebranding initiatives, aligning visual identity and marketing strategies. Managed teams producing on-air graphics, trailers, and branding content for educational and documentary programming.
Executive Brand & Video Strategist at Staffbase (Remote)
April 1, 2022 - Present
Led brand strategy, video content, and creative direction for global digital communications initiatives. Produced storytelling assets, corporate branding, and marketing visuals for international audiences. Directed a distributed team of designers and video editors to ensure project efficiency and quality, delivering a 250%+ increase in audience engagement.
Creative Director & Owner at Beretta Designs
January 1, 2010 - Present
Led creative direction for video game, entertainment, and corporate branding projects. Designed visuals, marketing campaigns, and motion content for clients such as Microsoft (The Coalition), CBC, and EA Canada. Managed all production stages from concept to post-production.
Video Producer/Editor (Content Lead) at Vancouver Coastal Health
February 28, 2022 - September 8, 2025
Developed healthcare-focused visual content aligning with accessibility and public sector standards. Led cross-functional collaborations to produce video and digital storytelling; managed full production lifecycle from pre-production to final edit, ensuring consistency in brand messaging.
Lead Graphic Designer / Video Editor at The Coalition (Microsoft Game Studios)
January 1, 2021 - September 8, 2025
Led visual branding, marketing content, and promotional assets for the Gears of War franchise. Developed AAA trailers, key art, motion graphics, and esports branding; rebranded Gears eSports and collaborated with developers and marketing teams to maintain brand consistency.
Multimedia Consultant at Imagine Engine
November 1, 2015 - September 8, 2025
Designed FUI elements for film, television, and VFX; delivered motion graphics and UI elements; provided VFX motion design and compositing for major studios.
Art Director / Senior Designer at Rogers Communications
October 1, 2013 - September 8, 2025
Created branding, promotional campaigns, and motion graphics for on-air and digital properties; led design direction for network branding and multicultural broadcasts.
Manager – Broadcast Design & Promotions at Knowledge Network
May 1, 2008 - September 8, 2025
Directed station-wide rebranding and managed teams producing on-air graphics, trailers, and branding content for educational and documentary programming.

Education

Creative Leadership Certificate at Future London Academy
January 11, 2030 - September 8, 2025
Bachelor of Design, Communication Design at Emily Carr University of Art + Design
January 11, 2030 - September 8, 2025
Certificate of Photojournalism at New York Institute of Photography
January 11, 2030 - September 8, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Healthcare, Software & Internet, Professional Services, Education, Government