Hi, I’m Edson Araujo, a branding and strategic positioning specialist with more than 15 years of experience building authentic brands that drive growth. I fuse archetypal analysis, symbolic strategy, and storytelling to craft positioning maps that connect brands with the people they serve. As the founder and CEO of Creative Spear, I lead a cross-disciplinary team focused on human-centered branding, identity systems, and value-driven communication. Having lived in the United States for 9 years and running a real estate development firm alongside my agency, I bring a practical, cross-cultural perspective to branding. I mentor teams, design leadership programs, and help clients turn their identities into platforms of influence and measurable outcomes. I’m fluent in English, Portuguese, and Spanish, and I’m passionate about customer experience, talent development, and building positive, high-performing cultures.…Hi, I’m Edson Araujo, a branding and strategic positioning specialist with more than 15 years of experience building authentic brands that drive growth. I fuse archetypal analysis, symbolic strategy, and storytelling to craft positioning maps that connect brands with the people they serve. As the founder and CEO of Creative Spear, I lead a cross-disciplinary team focused on human-centered branding, identity systems, and value-driven communication. Having lived in the United States for 9 years and running a real estate development firm alongside my agency, I bring a practical, cross-cultural perspective to branding. I mentor teams, design leadership programs, and help clients turn their identities into platforms of influence and measurable outcomes. I’m fluent in English, Portuguese, and Spanish, and I’m passionate about customer experience, talent development, and building positive, high-performing cultures.WWWW…