Professional with over 8 years of experience specializing in digital marketing. I have worked both in an agency and as a freelancer, leading strategic projects for brands across various industries, including Visit Valencia, UPV, MN4, and Factory Bonairé. I have strong experience in e-commerce environments, social media management, digital strategy, acquisition campaigns (social ads, email marketing), SEO, metric analysis, and managing platforms such as Shopify and WooCommerce. I also handle commercial collaborations with affiliates and influencers, from prospecting to negotiation. As an Account Manager, I have coordinated teams, managed client relationships, and ensured effective project delivery. My profile combines strategic vision with a creative approach.

Laura Burgos

Professional with over 8 years of experience specializing in digital marketing. I have worked both in an agency and as a freelancer, leading strategic projects for brands across various industries, including Visit Valencia, UPV, MN4, and Factory Bonairé. I have strong experience in e-commerce environments, social media management, digital strategy, acquisition campaigns (social ads, email marketing), SEO, metric analysis, and managing platforms such as Shopify and WooCommerce. I also handle commercial collaborations with affiliates and influencers, from prospecting to negotiation. As an Account Manager, I have coordinated teams, managed client relationships, and ensured effective project delivery. My profile combines strategic vision with a creative approach.

Available to hire

Professional with over 8 years of experience specializing in digital marketing. I have worked both in an agency and as a freelancer, leading strategic projects for brands across various industries, including Visit Valencia, UPV, MN4, and Factory Bonairé. I have strong experience in e-commerce environments, social media management, digital strategy, acquisition campaigns (social ads, email marketing), SEO, metric analysis, and managing platforms such as Shopify and WooCommerce. I also handle commercial collaborations with affiliates and influencers, from prospecting to negotiation.

As an Account Manager, I have coordinated teams, managed client relationships, and ensured effective project delivery. My profile combines strategic vision with a creative approach.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

E-commerce Manager at CANUSA Ecommerce
December 31, 2020 - September 8, 2025
End-to-end management of the ecommerce platform (Shopify): content optimization, performance analysis, and continuous improvement of the user experience. Planned and executed digital advertising campaigns on Meta Ads and Google Ads, focused on conversion and brand visibility. Defined on-page SEO strategies, including optimization of copy, images, and site structure. Designed and delivered email marketing campaigns (automated and manual) for retention and loyalty. Developed and managed collaborations with affiliates and influencers: prospecting, outreach, negotiation, and follow-up to generate qualified traffic and sales.
Freelance Digital Consultant at Independent / Clients (Freelance)
December 31, 2024 - September 8, 2025
Created and managed all areas of a Shopify-based store to increase conversions and profitability. Implemented and optimized digital marketing strategies including SEO, Google Analytics, Google Ads, Facebook/Instagram Ads, email/SMS marketing, and social media management. Coordinated multi-channel campaigns and partnerships with affiliates and influencers from prospecting to negotiation. Served clients across industries to deliver measurable growth.

Education

Máster en Marketing y Publicidad at Universidad Politécnica de Valencia
January 11, 2030 - September 8, 2025
Máster en Marketing Digital at Nett Formación
January 11, 2030 - September 8, 2025
Máster en Marketing Digital 360° at Net Formación
January 11, 2030 - September 8, 2025
Máster en Marketing y Publicidad at Universidad Politécnica de Valencia
January 11, 2030 - September 8, 2025
Máster en Marketing Digital at Net Formación
January 11, 2030 - September 8, 2025
Bachelor's Degree in Fine Arts at Universidad Politécnica de Valencia
January 11, 2030 - September 8, 2025
Master's Degree in Marketing and Advertising at Universidad Politécnica de Valencia
January 11, 2030 - September 8, 2025
Postgraduate Degree in Search Marketing (SEM & SEO) at University Certification in Web Analytics
January 11, 2030 - September 8, 2025

Qualifications

Máster en Marketing y Publicidad
January 11, 2030 - September 8, 2025
Máster en Marketing Digital
January 11, 2030 - September 8, 2025
Postgraduate Degree in Search Marketing (SEM & SEO)
January 11, 2030 - September 8, 2025
University Certification in Web Analytics
January 11, 2030 - September 8, 2025
Master's Degree in Marketing and Advertising
January 11, 2030 - September 8, 2025
Bachelor's Degree in Fine Arts
January 11, 2030 - September 8, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail