Laura Burgos
Professional with over 8 years of experience specializing in digital marketing.
About
Professional with over 8 years of experience specializing in digital marketing. I have worked both in an agency and as a freelancer, leading strategic projects for brands across various industries, including Visit Valencia, UPV, MN4, and Factory Bonairé. I have strong experience in e-commerce environments, social media management, digital strategy, acquisition campaigns (social ads, email marketing), SEO, metric analysis, and managing platforms such as Shopify and WooCommerce. I also handle commercial collaborations with affiliates and influencers, from prospecting to negotiation.
As an Account Manager, I have coordinated teams, managed client relationships, and ensured effective project delivery. My profile combines strategic vision with a creative approach.
- 4 years' experience
- Joined September 2025
Skills· 19
Languages
- Spanish; CastilianFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
- Retail
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Work experience
Created and managed all areas of a Shopify-based store to increase conversions and profitability. Implemented and optimized digital marketing strategies including SEO, Google Analytics, Google Ads, Facebook/Instagram Ads, email/SMS marketing, and social media management. Coordinated multi-channel campaigns and partnerships with affiliates and influencers from prospecting to negotiation. Served clients across industries to deliver measurable growth.
End-to-end management of the ecommerce platform (Shopify): content optimization, performance analysis, and continuous improvement of the user experience. Planned and executed digital advertising campaigns on Meta Ads and Google Ads, focused on conversion and brand visibility. Defined on-page SEO strategies, including optimization of copy, images, and site structure. Designed and delivered email marketing campaigns (automated and manual) for retention and loyalty. Developed and managed collaborations with affiliates and influencers: prospecting, outreach, negotiation, and follow-up to generate qualified traffic and sales.
Education· 8
Certifications and awards· 6
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