POOJA KUMAR

Freelance Graphic Designer at Saffron Restaurant

Built and launched the WordPress website from concept to completion, including a responsive digital menu for mobile and desktop. Maintained and updated site content with high-quality visuals and promotional content, optimized CTA placement to boost engagement and online reservations. Created visually impactful social media posts and reels aligned with brand guidelines to attract followers.

Lead Graphic Designer at Art of Vedas

Established and standardized brand guidelines across marketing materials (presentations, UI/UX, social media, ads, print). Led packaging design for cosmetics and skincare products, increasing shelf visibility by 20% and sales by 23%. Managed a small team to develop the website with interactive elements, web graphics, and content. Coordinated online/offline promotional materials for trade shows, contributing to year-over-year sales growth.

Freelance Graphic Designer at SDT Ultrasound Solutions

Designed eye-catching trade show banners to enhance brand visibility and effectively communicate breakthrough solutions. Created PowerPoint presentations that clearly conveyed complex information while adhering to brand standards.

Graphic Designer at Hogarth Worldwide

Formulated print media and online advertising while ensuring adherence to brand guidelines for major clients. Maintained high attention to detail and quality under pressure, and collaborated with design/content teams to extend hero layouts for diverse environments.

Senior Graphic Designer at Stellar Search

Developed video assets with diverse styles for public campaigns. Collaborated with marketing to craft compelling email campaigns, achieving a 30% increase in click-through rates.

UI/UX Designer at Next Move Design Agency

Collaborated with cross-functional teams to streamline design-to-development processes, reducing time by 8%. Created wireframes, prototypes, and high-fidelity mockups for websites and apps; conducted usability tests and integrated feedback to improve user satisfaction by 12%.

Marketing Designer at Cemex Electronics

Worked with senior designer and marketing teams to enhance the Cemex brand, designing internal assets and marketing materials while maintaining visual hierarchy and staying current with branding trends.

Junior Graphic Designer at Brand Bazooka

Collaborated on various projects, using InDesign to optimize layout/graphics for email campaigns. Improved workflow efficiency by 16% through asset management and project documentation.