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I am a Marketing Strategist & Brand Advisor with deep experience in health care, luxury lifestyle, and consumer psychology. I have a proven record of leading teams, launching brands, and blending creative strategy with data-driven insights to drive growth. I thrive in dynamic environments, build authentic connections, and craft brand stories that earn trust and create lasting impact. I partner with founders and cross-functional teams to align marketing with business goals and long-term vision. My work spans brand strategy, positioning, consumer insights, digital and social media strategy, and storytelling, delivering measurable results across health care, wellness, and luxury retail. I also lead initiatives that foster community, collaboration, and innovation.…I am a Marketing Strategist & Brand Advisor with deep experience in health care, luxury lifestyle, and consumer psychology. I have a proven record of leading teams, launching brands, and blending creative strategy with data-driven insights to drive growth. I thrive in dynamic environments, build authentic connections, and craft brand stories that earn trust and create lasting impact. I partner with founders and cross-functional teams to align marketing with business goals and long-term vision. My work spans brand strategy, positioning, consumer insights, digital and social media strategy, and storytelling, delivering measurable results across health care, wellness, and luxury retail. I also lead initiatives that foster community, collaboration, and innovation.

Britt Hinrichs

Marketing Strategist, Brand Strategist, Creative Director, +3

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I am a Marketing Strategist & Brand Advisor with deep experience in health care, luxury lifestyle, and consumer psychology. I have a proven record of leading teams, launching brands, and blending creative strategy with data-driven insights to drive growth. I thrive in dynamic environments, build authentic connections, and craft brand stories that earn trust and create lasting impact. I partner with founders and cross-functional teams to align marketing with business goals and long-term vision. My work spans brand strategy, positioning, consumer insights, digital and social media strategy, and storytelling, delivering measurable results across health care, wellness, and luxury retail. I also lead initiatives that foster community, collaboration, and innovation.…I am a Marketing Strategist & Brand Advisor with deep experience in health care, luxury lifestyle, and consumer psychology. I have a proven record of leading teams, launching brands, and blending creative strategy with data-driven insights to drive growth. I thrive in dynamic environments, build authentic connections, and craft brand stories that earn trust and create lasting impact. I partner with founders and cross-functional teams to align marketing with business goals and long-term vision. My work spans brand strategy, positioning, consumer insights, digital and social media strategy, and storytelling, delivering measurable results across health care, wellness, and luxury retail. I also lead initiatives that foster community, collaboration, and innovation.

Available to hire

I am a Marketing Strategist & Brand Advisor with deep experience in health care, luxury lifestyle, and consumer psychology. I have a proven record of leading teams, launching brands, and blending creative strategy with data-driven insights to drive growth. I thrive in dynamic environments, build authentic connections, and craft brand stories that earn trust and create lasting impact.

I partner with founders and cross-functional teams to align marketing with business goals and long-term vision. My work spans brand strategy, positioning, consumer insights, digital and social media strategy, and storytelling, delivering measurable results across health care, wellness, and luxury retail. I also lead initiatives that foster community, collaboration, and innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Chief Marketing Officer at ATTE Agency

March 1, 2015 - September 24, 2025

Delivered high-touch client service while supporting and guiding team members to uphold brand standards. Merchandised window displays and in-store visuals to align with corporate directives and seasonal trends. Organized client events that enhanced engagement and reinforced brand loyalty. Researched and tracked fashion trends, preparing weekly social media and industry updates for all 6 regional stores to ensure staff remained knowledgeable and client-focused.

Public Relations Specialist at Samantha Crafton Public Relations

June 1, 2018 - September 24, 2025

Curated, updated and optimized client social media platforms to strengthen brand visibility and engagement. Executed media outreach and managed press relations to secure impactful coverage. Assisted in graphic design projects and supported visual content development. Wrote press releases and communications materials tailored to diverse client needs. Directed client photography and coordinated media relations to maintain strong public presence.

Brand & Marketing Consultant at Loro Piana, LVMH

February 1, 2018 - September 24, 2025

Freelance Brand & Marketing Consultant for Loro Piana, LVMH. Curated in-store visuals and merchandising displays, following directives from Italy while tailoring execution to the Chicago market. Represented the Loro Piana aesthetic through client interactions and visual storytelling, reinforcing brand identity in the competitive luxury retail landscape. Researched and forecasted emerging fashion and lifestyle trends to anticipate client needs and inform brand positioning.

Chief Marketing Officer at ATTE Agency

March 1, 2015 - September 24, 2025

Founder at Illinois Institute of Art, Chicago

August 1, 2024 - Present

Founded and currently leading initiatives at the Illinois Institute of Art in Chicago, focusing on creative education, program development, and partnerships to foster innovation and growth.