I am an MBA in Marketing based in Paris with hands-on experience in digital strategy, social media growth, and market analysis across European and international organizations. I have a track record of turning data-driven insights into engaging campaigns that drive brand growth and audience engagement. I thrive in fast-paced, multicultural environments and am eager to contribute to marketing, communications, or analytics functions in a dynamic role.

Nivetha Rajendran

I am an MBA in Marketing based in Paris with hands-on experience in digital strategy, social media growth, and market analysis across European and international organizations. I have a track record of turning data-driven insights into engaging campaigns that drive brand growth and audience engagement. I thrive in fast-paced, multicultural environments and am eager to contribute to marketing, communications, or analytics functions in a dynamic role.

Available to hire

I am an MBA in Marketing based in Paris with hands-on experience in digital strategy, social media growth, and market analysis across European and international organizations. I have a track record of turning data-driven insights into engaging campaigns that drive brand growth and audience engagement. I thrive in fast-paced, multicultural environments and am eager to contribute to marketing, communications, or analytics functions in a dynamic role.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Intermediate
Tamil
Fluent
Hindi
Intermediate

Work Experience

Social Media Intern at Candidate Coach
September 1, 2024 - September 8, 2025
Managed social media accounts and analyzed audience engagement metrics to refine content strategy, achieving 50% growth in 6 months. Automated weekly content calendars, increasing organic reach by 75%, and boosting brand visibility with 500+ new followers. Created engaging content such as reels, posters, and graphics, resulting in a 30% growth in reach and impressions.
Social Media Intern at Candidate Coach, France
February 1, 2024 - September 1, 2024
Managed social media accounts and analyzed engagement metrics to refine content strategy, achieving 50% growth in 6 months. Automated weekly content calendars, increasing organic reach by 75% and adding 500+ followers. Created engaging content such as reels, posters, and graphics, contributing to a 30% growth in reach and impressions.
Market Intelligence Agent at Tridge
January 1, 2024 - September 8, 2025
Conducted in-depth market analysis and research using tools like SQL and Google Analytics to provide actionable insights for 10+ demographic segments, supporting marketing and business growth strategies. Compiled performance reports on product launches and promotions for sell-in & sell-out analysis. Delivered insights which improved the accuracy of marketing forecasts by 40%, aligning with global business strategies.
Market Intelligence Agent at Tridge
October 1, 2023 - January 31, 2024
Conducted in-depth market analysis across 10+ demographic segments using SQL and Google Analytics to provide actionable insights for marketing and growth. Compiled performance reports on product launches and promotions (sell-in & sell-out analysis). Delivered insights that improved the accuracy of marketing forecasts by 40%, aligning with global strategies.
Assistant Manager at Siva Tourism
January 1, 2023 - September 8, 2025
Spearheaded marketing strategies leading to a 55% increase in customer awareness and a 45% improvement in website traffic through enhanced user experiences. Managed and tracked over 500 customer interactions in CRM simulations, facilitating a 25% increase in personalized marketing efforts and improving customer engagement metrics and sales. Assisted in budget oversight and website content updates, aligning with project management responsibilities.
Assistant Manager at Siva Tourism
September 1, 2021 - January 31, 2023
Spearheaded marketing strategies resulting in a 55% increase in brand awareness and a 45% improvement in website traffic through enhanced user experiences. Managed and tracked over 500 CRM interactions, facilitating a 25% uplift in personalized marketing efforts and improving engagement metrics and sales. Assisted in budget oversight and website content updates, aligning with project management responsibilities.

Education

Global MBA with Marketing Specialisation at BSBI Partnered with PPA Business School
January 1, 2023 - January 1, 2025
Bachelor of Civil Engineering at Karunya Institute of Technology and Sciences, India
January 1, 2016 - January 1, 2020
Global MBA in Marketing at BSBI Partnered with PPA Business School, Paris, France
January 1, 2023 - January 1, 2025
Bachelor of Civil Engineering at Karunya Institute of Technology and Sciences, India
January 1, 2016 - January 1, 2020

Qualifications

IBM Data Analyst Professional Certificate - Coursera
January 11, 2030 - September 8, 2025
Digital Marketing and Google Ads - Google
January 11, 2030 - September 8, 2025
Data Visualization and Dashboards with Excel and Cognos - Coursera
January 11, 2030 - September 8, 2025
INSIDE LVMH Certificate (2025) - Creation & Branding, Retail & Customer Experience
January 11, 2030 - January 1, 2025
IBM Data Analyst Professional Certificate
January 11, 2030 - January 22, 2026
Digital Marketing and Google Ads
January 11, 2030 - January 22, 2026
Data Visualization and Dashboards with Excel and Cognos
January 11, 2030 - January 22, 2026
INSIDE LVMH Certificate (2025) - Creation & Branding, Retail & Customer Experience
January 1, 2025 - January 22, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Education