I help B2B tech companies, from Series A startups to global multinationals, build growth engines that tie marketing directly to revenue. ➤ Over the past 10+ years, I’ve led marketing strategy and execution in EdTech & Data (Anthology, formerly Blackboard), AI-powered SaaS (Wegrow), consulting & digital transformation (Palo IT), and corporate B2B (Marchon/VSP Vision). My work spans both US-based and European companies, scaling adoption and revenue across Europe (Spain, France, Italy, Portugal, Greece, DACH, Poland, UK, Ireland, Nordics, Benelux) and Africa. ⭐ 𝐏𝐫𝐨𝐯𝐞𝐧 𝐢𝐦𝐩𝐚𝐜𝐭 • Increased qualified leads by 25% through targeted multi-channel campaigns. • Boosted marketing efficiency by 40% with automation and scalable processes. • Positioned and scaled AI-driven platforms — from Anthology’s enterprise learning systems to Wegrow’s AI knowledge-sharing SaaS and Palo IT’s AI-first transformation programs. • Built corporate and multinational go-to-market strategies that balance ABM precision with demand generation at scale, driving long-cycle enterprise sales. My edge is combining strategic clarity with hands-on execution: sharpening positioning in crowded SaaS categories, aligning sales and marketing around pipeline, and building predictable growth engines that scale across industries and geographies. ➤ As a fractional CMO and advisor, I help founders and executives: • Clarify positioning and messaging to win in competitive, AI-driven markets. • Build predictable demand engines for corporate and multinational adoption. • Align marketing investments with measurable revenue, pipeline and ROI. Native French, fluent in English and Spanish, with deep cross-cultural leadership experience across European and African markets.

Audrey Masset

I help B2B tech companies, from Series A startups to global multinationals, build growth engines that tie marketing directly to revenue. ➤ Over the past 10+ years, I’ve led marketing strategy and execution in EdTech & Data (Anthology, formerly Blackboard), AI-powered SaaS (Wegrow), consulting & digital transformation (Palo IT), and corporate B2B (Marchon/VSP Vision). My work spans both US-based and European companies, scaling adoption and revenue across Europe (Spain, France, Italy, Portugal, Greece, DACH, Poland, UK, Ireland, Nordics, Benelux) and Africa. ⭐ 𝐏𝐫𝐨𝐯𝐞𝐧 𝐢𝐦𝐩𝐚𝐜𝐭 • Increased qualified leads by 25% through targeted multi-channel campaigns. • Boosted marketing efficiency by 40% with automation and scalable processes. • Positioned and scaled AI-driven platforms — from Anthology’s enterprise learning systems to Wegrow’s AI knowledge-sharing SaaS and Palo IT’s AI-first transformation programs. • Built corporate and multinational go-to-market strategies that balance ABM precision with demand generation at scale, driving long-cycle enterprise sales. My edge is combining strategic clarity with hands-on execution: sharpening positioning in crowded SaaS categories, aligning sales and marketing around pipeline, and building predictable growth engines that scale across industries and geographies. ➤ As a fractional CMO and advisor, I help founders and executives: • Clarify positioning and messaging to win in competitive, AI-driven markets. • Build predictable demand engines for corporate and multinational adoption. • Align marketing investments with measurable revenue, pipeline and ROI. Native French, fluent in English and Spanish, with deep cross-cultural leadership experience across European and African markets.

Available to hire

I help B2B tech companies, from Series A startups to global multinationals, build growth engines that tie marketing directly to revenue.

➤ Over the past 10+ years, I’ve led marketing strategy and execution in EdTech & Data (Anthology, formerly Blackboard), AI-powered SaaS (Wegrow), consulting & digital transformation (Palo IT), and corporate B2B (Marchon/VSP Vision).
My work spans both US-based and European companies, scaling adoption and revenue across Europe (Spain, France, Italy, Portugal, Greece, DACH, Poland, UK, Ireland, Nordics, Benelux) and Africa.

⭐ 𝐏𝐫𝐨𝐯𝐞𝐧 𝐢𝐦𝐩𝐚𝐜𝐭
• Increased qualified leads by 25% through targeted multi-channel campaigns.
• Boosted marketing efficiency by 40% with automation and scalable processes.
• Positioned and scaled AI-driven platforms — from Anthology’s enterprise learning systems to Wegrow’s AI knowledge-sharing SaaS and Palo IT’s AI-first transformation programs.
• Built corporate and multinational go-to-market strategies that balance ABM precision with demand generation at scale, driving long-cycle enterprise sales.

My edge is combining strategic clarity with hands-on execution: sharpening positioning in crowded SaaS categories, aligning sales and marketing around pipeline, and building predictable growth engines that scale across industries and geographies.

➤ As a fractional CMO and advisor, I help founders and executives:
• Clarify positioning and messaging to win in competitive, AI-driven markets.
• Build predictable demand engines for corporate and multinational adoption.
• Align marketing investments with measurable revenue, pipeline and ROI.

Native French, fluent in English and Spanish, with deep cross-cultural leadership experience across European and African markets.

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Language

French
Fluent
Spanish; Castilian
Fluent
English
Fluent

Work Experience

Marketing Director at Wegrow
September 9, 2024 - Present
• Leading the go-to-market strategy that positions Wegrow as a category leader in AI-powered knowledge sharing for large enterprises. • Partnering with the executive team to sharpen value proposition and messaging, ensuring alignment with CEO and C-level priorities around efficiency, growth and digital transformation. • Driving predictable enterprise pipeline through multi-channel demand generation programs, accelerating adoption within Fortune 500 clients. • Elevating brand visibility with strategic content, events and thought leadership, reinforcing credibility with both prospects and existing customers. • Implementing marketing KPIs and dashboards to track pipeline, revenue and ROI, ensuring every investment is tied directly to measurable outcomes.
Head of marketing Europe and Africa at Anthology
January 13, 2019 - December 22, 2024
• Led marketing for Europe and Africa across EdTech and Data SaaS solutions, shaping demand strategy and delivering measurable results. • Designed and executed multi-touch demand generation programs, combining inbound, ABM, retargeting, and dynamic content personalization. • Developed operational KPIs and dashboards, increasing visibility into marketing ROI and efficiency. • Launched expansion campaigns in white-space accounts and amplified customer success stories in support of regional sales and quarterly earnings. • Delivered a 25% increase in qualified leads through targeted campaigns across digital channels. • Implemented marketing automation, improving scalability and boosting efficiency by 40%.

Education

Master Digital marketing at ISDI
January 1, 2021 - June 12, 2022
Marketing Intelligence and CRM degree at Management School
January 1, 2017 - June 25, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Computers & Electronics, Healthcare, Retail, Education