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I am a Toronto-based graphic designer and calligrapher with over five years of experience specializing in UI/UX design. My academic background includes a Bachelor of Fine Arts in Applied Arts and a Master’s in Graphic Design and Digital Media from the Academy of Art University, San Francisco. This foundation has equipped me with both technical expertise and a strong artistic sensibility. My work is rooted in the belief that design has the power to influence perception and transform experiences. I create intuitive, user-centered digital interfaces while also exploring traditional forms of design through calligraphy, typography, branding, and editorial design. This dual approach allows me to deliver solutions that are both functional and visually compelling. I am passionate about pushing creative boundaries — blending traditional craft with contemporary design practices to tell stories, spark emotion, and leave a lasting impact. Whether developing a seamless user journey, designing a book, or crafting expressive lettering, I aim to create work that resonates on multiple levels.…I am a Toronto-based graphic designer and calligrapher with over five years of experience specializing in UI/UX design. My academic background includes a Bachelor of Fine Arts in Applied Arts and a Master’s in Graphic Design and Digital Media from the Academy of Art University, San Francisco. This foundation has equipped me with both technical expertise and a strong artistic sensibility. My work is rooted in the belief that design has the power to influence perception and transform experiences. I create intuitive, user-centered digital interfaces while also exploring traditional forms of design through calligraphy, typography, branding, and editorial design. This dual approach allows me to deliver solutions that are both functional and visually compelling. I am passionate about pushing creative boundaries — blending traditional craft with contemporary design practices to tell stories, spark emotion, and leave a lasting impact. Whether developing a seamless user journey, designing a book, or crafting expressive lettering, I aim to create work that resonates on multiple levels.

Rutu Palav

Graphic Designer, UI Designer, Web Designer, +4

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I am a Toronto-based graphic designer and calligrapher with over five years of experience specializing in UI/UX design. My academic background includes a Bachelor of Fine Arts in Applied Arts and a Master’s in Graphic Design and Digital Media from the Academy of Art University, San Francisco. This foundation has equipped me with both technical expertise and a strong artistic sensibility. My work is rooted in the belief that design has the power to influence perception and transform experiences. I create intuitive, user-centered digital interfaces while also exploring traditional forms of design through calligraphy, typography, branding, and editorial design. This dual approach allows me to deliver solutions that are both functional and visually compelling. I am passionate about pushing creative boundaries — blending traditional craft with contemporary design practices to tell stories, spark emotion, and leave a lasting impact. Whether developing a seamless user journey, designing a book, or crafting expressive lettering, I aim to create work that resonates on multiple levels.…I am a Toronto-based graphic designer and calligrapher with over five years of experience specializing in UI/UX design. My academic background includes a Bachelor of Fine Arts in Applied Arts and a Master’s in Graphic Design and Digital Media from the Academy of Art University, San Francisco. This foundation has equipped me with both technical expertise and a strong artistic sensibility. My work is rooted in the belief that design has the power to influence perception and transform experiences. I create intuitive, user-centered digital interfaces while also exploring traditional forms of design through calligraphy, typography, branding, and editorial design. This dual approach allows me to deliver solutions that are both functional and visually compelling. I am passionate about pushing creative boundaries — blending traditional craft with contemporary design practices to tell stories, spark emotion, and leave a lasting impact. Whether developing a seamless user journey, designing a book, or crafting expressive lettering, I aim to create work that resonates on multiple levels.

Available to hire

I am a Toronto-based graphic designer and calligrapher with over five years of experience specializing in UI/UX design. My academic background includes a Bachelor of Fine Arts in Applied Arts and a Master’s in Graphic Design and Digital Media from the Academy of Art University, San Francisco. This foundation has equipped me with both technical expertise and a strong artistic sensibility.

My work is rooted in the belief that design has the power to influence perception and transform experiences. I create intuitive, user-centered digital interfaces while also exploring traditional forms of design through calligraphy, typography, branding, and editorial design. This dual approach allows me to deliver solutions that are both functional and visually compelling.

I am passionate about pushing creative boundaries — blending traditional craft with contemporary design practices to tell stories, spark emotion, and leave a lasting impact. Whether developing a seamless user journey, designing a book, or crafting expressive lettering, I aim to create work that resonates on multiple levels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Marathi (Marāṭhī)

Advanced

Work Experience

Graphic Design Freelancer at Self-Employed

March 1, 2025 - September 8, 2025

Partnered with 15+ clients (AgeOptions, AAP Foundation, OnePoint, Health ISAC, Meals on Wheels) on integrated campaigns including websites, infographics, digital ads, and social content. Produced 20+ creative deliverables spanning banner ads, web assets, retargeting ads (Google & Facebook), e-books, and presentation templates. Managed end-to-end production, collaborating with account managers, writers, and printers, ensuring compliance with digital standards and brand guidelines.

Associate Graphic Designer at Resonance Designs

December 1, 2024 - September 8, 2025

Designed and optimized websites, social campaigns, and digital marketing content, resulting in a 50% increase in site traffic. Directed and created highly engaging social media content, resulting in a 40% increase in follower engagement and achieved a 25% boost in brand awareness within six months.

UI Design Consultant at Mindlens Worldwide

December 1, 2023 - Present

Developed a comprehensive user interface for an ergonomics app, establishing design language, 50+ icons, typography, wireframes, and prototypes. Created visually compelling designs for top-tier clients including META and Steelcase, enhancing brand visibility and engagement through innovative digital and print media strategies for an event.

UI/UX Design Consultant at Mindlens Worldwide

December 1, 2023 - Present

Designed a complete digital design system for an ergonomics app, including UI, typography, 50+ icons, wireframes, and prototypes. Created event visuals and digital campaigns for top-tier clients including Meta and Steelcase, enhancing customer engagement across print and digital platforms.

Experience User Interface Design Consultant at Mindlens Worldwide, Singapore

December 1, 2023 - Present

Developed a comprehensive UI for an ergonomics app, establishing design language, 50+ icons, typography, wireframes, and prototypes. Created visually compelling designs for top-tier clients including META and Steelcase, increasing brand visibility and engagement through innovative digital and print media strategies for an event.

Experience User Interface Design Consultant at Mindlens Worldwide

December 1, 2023 - Present

Developed a comprehensive user interface for an ergonomics app, establishing design language, 50+ icons, typography, wireframes, and prototypes. Created visually compelling designs for top-tier clients including META and Steelcase, increasing client brand visibility and engagement through innovative digital and print media strategies for an event.

Graphic Designer (Remote, contractor) at NeigerDesign

July 1, 2023 - March 31, 2025

Partnered with 15+ mission-driven clients—including AgeOptions, ATG Accordion, AAP Foundation, and Health ISAC—on integrated branding campaigns. Produced 20+ multi-format deliverables, such as Facebook and Google banner ads, website designs, e-books, annual reports, and presentation systems. Collaborated with the Creative Director to develop strategic design proposals and pitch decks that supported new business acquisition. Mentored a junior design intern on design workflows and best practices.

Graphic Design Freelancer at Various Clients

July 1, 2023 - Present

Managed 15+ clients and designed 20+ materials including annual reports, social media posts and templates, websites, wireframes, brochures, catalogs, infographics, PowerPoint templates, retargeting ads for Google and Facebook, web banners and e-books. Implemented strategic social media initiatives resulting in a 25% increase in brand visibility and a 15% rise in follower growth within three months. Coordinated with 5 printers and fabricators to manage projects end-to-end.

Associate Graphic Designer at Resonance Designs

July 1, 2023 - Present

Optimized and designed client websites, improving user experience and increasing site traffic by 50%, which led to a 35% increase in online sales within four months. Directed and produced engaging social media content, resulting in a 40% increase in follower engagement and a 25% boost in brand awareness within six months.

Graphic Design Freelancer at NeigerDesign, Evanston, Illinois

July 1, 2023 - Present

Managed 15+ clients; designed 20+ materials including annual reports, social posts, templates, websites, wireframes, brochures, catalogs, infographics, PowerPoint templates, retargeting ads for Google and Facebook, web banners and e-books. Implemented strategic social media initiatives increasing brand visibility by 25% and follower growth by 15% in three months; mentored a Graphic Design Intern; coordinated with 5+ printers and fabricators to manage projects end-to-end.

Associate Graphic Designer at Resonance Designs, Navi Mumbai, India

July 1, 2023 - Present

Optimized and designed client websites, improving user experience and increasing site traffic by 50%, leading to a 35% increase in online sales within four months. Directed and created engaging social media content, achieving a 40% boost in follower engagement and 25% brand awareness increase within six months.

Graphic Design Freelancer

July 1, 2023 - Present

Managed with more than 15+ clients; designed 20+ materials including annual reports, social media posts and templates, websites, wireframes, brochures, catalogs, infographics, PowerPoint templates, retargeting ads for Google and Facebook, web banners and e-books. Implemented strategic social media initiatives for numerous clients, achieving a 25% increase in brand visibility and a 15% rise in follower growth within three months. Supervised and mentored a Graphic Design Intern during the summer, leading to a 30% improvement in design efficiency and the timely completion of 10+ marketing projects. Coordinated with more than 5 printers and fabricators to manage projects from start to finish.

Associate Graphic Designer at Resonance Designs

July 1, 2023 - Present

Optimized and designed client websites, improving user experience and increasing site traffic by 50%, which led to a 35% increase in online sales within four months. Directed and created highly engaging social media content, resulting in a 40% increase in follower engagement and achieved a 25% boost in brand awareness within six months.

Graphic Designer at NeigerDesign, Evanston, Illinois

June 1, 2023 - September 8, 2025

Designed materials for 15+ clients including annual reports, social media posts and templates, websites, wireframes, brochures, catalogs, infographics, PowerPoint templates, retargeting ads for Google and Facebook, web banners and e-books. Implemented strategic social media initiatives for numerous clients, achieving a 25% increase in brand visibility and a 15% rise in follower growth within three months. Supervised and mentored a Graphic Design Intern, improving design efficiency by 30% and delivering 10+ marketing projects on time. Coordinated with more than 5 printers and fabricators to manage projects end-to-end.

Graphic Designer at NeigerDesign

June 1, 2023 - September 8, 2025

Partnered with 15+ clients on integrated campaigns including websites, infographics, digital ads, and social content. Produced 20+ creative deliverables such as banner ads, web assets, retargeting ads (Google & Facebook), e-books, and presentation templates. Managed end-to-end production, collaborating with account managers, writers, and printers, ensuring compliance with digital standards and brand guidelines.

Graphic Designer at NeigerDesign, Evanston, Illinois

June 1, 2023 - September 8, 2025

Handled design projects for multiple clients; produced 15+ marketing assets such as web banners, templates, and PowerPoint; executed retargeting ads; contributed to an across-the-board brand uplift.

Graphic Designer at NeigerDesign

June 1, 2023 - September 8, 2025

Managed 15+ clients, including AgeOptions, AAP Foundation, OnePoint, Patient Care, Health ISAC, Meals on Wheels, Companies That Care, AAID, and Cook County, Illinois. Designed a 20+ range of materials such as annual reports, social media posts and templates, websites, wireframes, brochures, catalogs, infographics, PowerPoint templates, retargeting ads. Implemented strategic social media initiatives for numerous clients, achieving a 25% increase in brand visibility and a 15% rise in follower growth within three months. Supervised and mentored a Graphic Design Intern during the summer, leading to a 30% improvement in design efficiency and the timely completion of 10+ marketing projects. Coordinated with more than 5 printers and fabricators.

Graphic Designer at NeigerDesign

April 1, 2021 - June 30, 2023

Experiential Design Intern (Remote) at Digital Increase Inc

April 1, 2021 - September 8, 2025

Crafted app wireframes and high-fidelity prototypes, delivering UI/UX strategies that improved user engagement by 40%; established comprehensive style guides and coordinated with 5+ international photographers for cohesive visual branding.

Experiential Design Intern at Digital Increase Inc

April 1, 2021 - September 8, 2025

Crafted app wireframes and high-fidelity prototypes; established UI style guides. Collaborated with 5+ international creatives, aligning campaign visuals across markets.

Experiential Design Intern (Remote) at Digital Increase Inc, Portland, Oregon

April 1, 2021 - September 8, 2025

Crafted app wireframes and high-fidelity prototypes; delivered UI/UX strategies increasing user engagement by 40%; created style guides and coordinated with 5+ international photographers for cohesive branding.

Experiential Design Intern (Remote) at Digital Increase Inc

April 1, 2021 - September 8, 2025

Experiential Design Intern at Digital Increase Inc.

November 1, 2020 - April 1, 2021

Built wireframes, prototypes, and a UI style guide for a language learning app. Collaborated with production artists, photographers, and copywriters to create brand visuals for a book design project.

Graphic Design Intern at Sunvalleytek International Inc

October 1, 2020 - September 8, 2025

Consulted and redesigned 10+ cohesive presentation style guides, ensuring brand consistency across all team outputs, while crafting 30+ custom graphic icons for vava.com, enhancing website usability and appeal.

Graphic Design Intern at Sunvalleytek International Inc

October 1, 2020 - September 8, 2025

Redesigned presentation systems and crafted 30+ custom icons for vava.com, improving usability and brand cohesion.

Graphic Design Intern at Sunvalleytek International Inc, Fremont, California

October 1, 2020 - September 8, 2025

Consulted and redesigned 10+ cohesive presentation style guides; created 30+ custom icons for vava.com to improve usability and appeal.

Graphic Design Intern at Sunvalleytek International Inc

October 1, 2020 - September 8, 2025

Graphic Design Intern at Sunvalleytek International Inc.

September 1, 2020 - October 31, 2020

Redesigned the company’s presentation system and created custom graphics to improve usability and ensure cohesion.

Visualizer & Graphic Designer at The Flagship Advertising PVT. LTD.

July 1, 2018 - September 8, 2025

Led the creation of diverse marketing assets, including 20+ designs for press ads, magazines, book cover designs and web banners; managed client interactions and photo shoots, resulting in campaign success rates.

Visualizer & Graphic Designer at The Flagship Advertising PVT. LTD.

July 1, 2018 - September 8, 2025

Visualizer & Graphic Designer at The Flagship Advertising PVT. LTD., Mumbai, India

July 1, 2018 - September 8, 2025

Led the creation of 20+ marketing assets including press ads, magazines, book covers and web banners; managed client interactions and photoshoots, contributing to campaign success.

Visualizer & Graphic Designer at The Flagship Advertising PVT. LTD.

July 1, 2018 - September 8, 2025

Visualizer & Graphic Designer at The Flagship Advertising Pvt. Ltd.

May 1, 2017 - July 31, 2018

Produced end-to-end print and digital collateral for Navneet Publications, including press ads, book covers, event materials, and client presentations, while also coordinating product photo shoots and campaign production.