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Hi, I’m Rachel Yu—a 2D and UI artist based in Los Angeles. I design engaging characters, visuals, and user interfaces for games and apps, always keeping visuals cohesive with brand guidelines and accessible to players. I enjoy turning concepts into polished assets through a collaborative process with clear communication and client feedback. I’ve collaborated with notable clients such as Starbucks, Shanghai Daily, and Neekolul (Twitch streamer), and I pride myself on translating feedback into prompt, high-quality work. My strengths include art direction, cohesive UI systems, and marketing assets that help projects reach broader audiences and achieve strong engagement.…Hi, I’m Rachel Yu—a 2D and UI artist based in Los Angeles. I design engaging characters, visuals, and user interfaces for games and apps, always keeping visuals cohesive with brand guidelines and accessible to players. I enjoy turning concepts into polished assets through a collaborative process with clear communication and client feedback. I’ve collaborated with notable clients such as Starbucks, Shanghai Daily, and Neekolul (Twitch streamer), and I pride myself on translating feedback into prompt, high-quality work. My strengths include art direction, cohesive UI systems, and marketing assets that help projects reach broader audiences and achieve strong engagement.

Rachel Yu

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Hi, I’m Rachel Yu—a 2D and UI artist based in Los Angeles. I design engaging characters, visuals, and user interfaces for games and apps, always keeping visuals cohesive with brand guidelines and accessible to players. I enjoy turning concepts into polished assets through a collaborative process with clear communication and client feedback. I’ve collaborated with notable clients such as Starbucks, Shanghai Daily, and Neekolul (Twitch streamer), and I pride myself on translating feedback into prompt, high-quality work. My strengths include art direction, cohesive UI systems, and marketing assets that help projects reach broader audiences and achieve strong engagement.…Hi, I’m Rachel Yu—a 2D and UI artist based in Los Angeles. I design engaging characters, visuals, and user interfaces for games and apps, always keeping visuals cohesive with brand guidelines and accessible to players. I enjoy turning concepts into polished assets through a collaborative process with clear communication and client feedback. I’ve collaborated with notable clients such as Starbucks, Shanghai Daily, and Neekolul (Twitch streamer), and I pride myself on translating feedback into prompt, high-quality work. My strengths include art direction, cohesive UI systems, and marketing assets that help projects reach broader audiences and achieve strong engagement.

Available to hire

Hi, I’m Rachel Yu—a 2D and UI artist based in Los Angeles. I design engaging characters, visuals, and user interfaces for games and apps, always keeping visuals cohesive with brand guidelines and accessible to players. I enjoy turning concepts into polished assets through a collaborative process with clear communication and client feedback.

I’ve collaborated with notable clients such as Starbucks, Shanghai Daily, and Neekolul (Twitch streamer), and I pride myself on translating feedback into prompt, high-quality work. My strengths include art direction, cohesive UI systems, and marketing assets that help projects reach broader audiences and achieve strong engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Japanese

Beginner

Work Experience

Freelance Artist at Self-Employed / Freelance

December 1, 2022 - Present

Designed engaging promotional graphics in Procreate, Illustrator, and Photoshop while adhering to brand guidelines. Communicated effectively with clients to understand requirements and iterate promptly according to feedback. Generated positive engagement across social media platforms, including 1M+ views and interactions for Starbucks China's 2025 Artist Collaboration campaign.

UI Artist at Animal Tracker (Indie Steam Game)

June 1, 2024 - September 8, 2025

Designed all in-game characters and animated 200+ sprites using Procreate and Photoshop based on game and narrative designers' needs. Created a cohesive UI suite in Figma that blends seamlessly into the game world. Developed and pitched a concept that was voted one of the 'Most Viable Game' among eight indie games by a panel of industry judges.

Art Director at Grandma Green – Indie Mobile Game

June 1, 2023 - September 8, 2025

Solidified the art style and direction by creating style guides for a team of 15 artists. Reviewed and critiqued the art team’s work and assigned tasks accordingly using Trello. Created essential art, UI, and marketing assets using Procreate and Photoshop that helped achieve 28k+ downloads globally within 3 weeks of launch.

Graphic Design Intern at Riot Games

June 1, 2021 - September 8, 2025

Designed graphics and art assets for events, projects, and marketing using Photoshop and Illustrator that reached players and fans of the game. Collaborated cross-functionally to review and provide feedback on IP-related projects, ensuring alignment with Riot’s artistic vision. Created creative briefs using Google Suite for outsourced projects and contributed to ideation for future releases.

Freelance Artist at Self-Employed

December 1, 2022 - Present

Designing promotional graphics in Procreate, Illustrator, and Photoshop for notable clients; maintained brand guidelines and delivered engaging visuals; communicated feedback effectively to iterate quickly.

2D and UI Artist at Animal Tracker (Indie Steam Game)

June 1, 2024 - September 8, 2025

Designed all in-game characters and animated 200+ sprites using Procreate and Photoshop; created a suite of cohesive UI elements in Figma; pitched a feature that won 'Most Viable Game' among eight indie games, as rated by industry judges.

Art Director at Grandma Green – Indie Mobile Game

June 1, 2023 - September 8, 2025

Solidified art style and direction; created style guides for a 15-artist team; reviewed and critiqued art team's work and assigned tasks via Trello; produced essential art, UI, and marketing assets that contributed to 28k+ downloads within three weeks of launch.

Graphic Design Intern at Riot Games

June 1, 2021 - September 8, 2025

Designed graphics and art assets for events, projects, and marketing using Photoshop and Illustrator for players and fans of the game.