Available to hire
Hi, I’m Marlena Kot, a marketing professional with 7+ years of experience in digital marketing, brand campaigns, and analytics across B2B and B2C sectors. I specialize in developing data-driven strategies that boost engagement, retention, and ROI through creative storytelling and multi-channel campaigns.
I’m passionate about using marketing to advance sustainability and food innovation. I’m fluent in English and Polish.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Polish
Fluent
German
Advanced
Work Experience
Marketing Strategist at Freelance
June 30, 2022 - September 8, 2025Developed comprehensive marketing strategies, increasing brand awareness and customer acquisition. Executed multi-channel digital marketing campaigns, including social media, email marketing, and paid advertising. Conducted marketing analytics using Google Analytics, Insights, and KPI benchmarking to optimize performance. Created social media calendars and email marketing campaigns using custom templates and automation. Managed client relationships and coordinated cross-promotional partnerships to expand brand visibility.
Marketing Analyst (Volunteer) at TEDx San Francisco
April 30, 2020 - September 8, 2025Analyzed customer behavior patterns using marketing analytics to develop targeted content strategies. Collaborated cross-functionally to develop mobile-optimized website experiences, increasing sales traffic. Managed integrated social media and email marketing campaigns for event promotion. Provided comprehensive metrics and performance reports with campaign improvement recommendations.
Marketing Analyst (Volunteer) at TEDx San Francisco
December 31, 2023 - September 8, 2025Analyzed customer behavior patterns using marketing analytics to develop targeted content strategies. Collaborated cross-functionally to develop mobile-optimized website experiences, increasing sales traffic. Managed integrated social media and email marketing campaigns for event promotion. Provided comprehensive metrics and performance reports with campaign improvement recommendations.
Marketing Intern at Altamiran Group
June 30, 2018 - September 8, 2025Managed marketing budget optimization through A/B testing and benchmarking to maximize ROI. Developed social media campaigns, achieving 25x follower growth and driving 10% revenue increase. Led website redesign project, enhancing user experience and consumer insight gathering. Executed targeted B2B campaigns through SEM, email marketing, and PR strategies. Conducted market research using SEM tools to understand customer demographics and behaviors.
Marketing Intern at Bootstrap Fashion E-commerce
September 30, 2015 - September 8, 2025Designed data-driven marketing campaigns based on consumer behavior analysis. Coordinated weekly social media marketing campaigns across Facebook, Twitter, and Pinterest. Analyzed marketing metrics against KPIs to identify market trends and optimize campaign delivery.
Marketing Strategist at Freelancer
June 1, 2022 - September 8, 2025Developed comprehensive marketing strategies, increasing brand awareness and customer acquisition. Executed multi-channel digital marketing campaigns, including social media, email marketing, and paid advertising. Conducted marketing analytics using Google Analytics, Meta Insights, and KPI benchmarking to optimize performance. Created social media calendars and email marketing campaigns using custom templates and automation. Managed client relationships and coordinated cross-promotional partnerships to expand brand visibility.
Marketing Analyst (Volunteer) at TEDx San Francisco
April 1, 2020 - September 8, 2025Analyzed customer behaviour patterns using marketing analytics to develop targeted content strategies. Collaborated cross-functionally to develop mobile-optimized website experiences, increasing sales traffic. Managed integrated social media and email marketing campaigns for event promotion. Provided comprehensive metrics and performance reports with campaign improvement recommendations.
Marketing Analyst (Volunteer) at TEDx San Francisco
December 1, 2023 - September 8, 2025Analyzed customer behaviour patterns using marketing analytics to develop targeted content strategies. Collaborated cross-functionally to develop mobile-optimized website experiences, increasing sales traffic. Managed integrated social media and email marketing campaigns for event promotion. Provided comprehensive metrics and performance reports with campaign improvement recommendations.
Marketing Associate at Altamira Group
June 1, 2018 - September 8, 2025Managed marketing budget optimization through A/B testing and benchmarking to maximize ROI. Developed social media campaigns, achieving 25x follower growth and driving 10% revenue increase. Led website redesign project, enhancing user experience and consumer insight gathering. Executed targeted B2B campaigns via SEM, email marketing, and PR strategies. Conducted market research using SEM tools to understand customer demographics and behaviours.
Marketing Intern at Bootsrap Fashion Ecommerce
September 1, 2015 - September 8, 2025Designed data-driven marketing campaigns based on consumer behavior analysis. Coordinated weekly social media marketing campaigns across Facebook, Twitter, and Pinterest. Analyzed marketing metrics against KPIs to identify market trends and optimize campaign delivery.
Marketing Associate at Viscera Studio
August 1, 2025 - September 8, 2025Developed comprehensive marketing strategies to increase brand awareness and customer acquisition. Executed multi-channel digital marketing campaigns (social media, email marketing, paid advertising). Conducted marketing analytics using Google Analytics and KPI benchmarking to optimize performance. Created social media calendars and email marketing campaigns using custom templates and automation. Managed client relationships and coordinated cross-promotional partnerships to expand brand visibility.
Marketing Strategist at Freelance
June 1, 2022 - September 8, 2025Designed integrated marketing campaigns combining traditional and digital tactics. Created targeted social media and website campaigns, increasing follower growth and brand visibility. Established data-driven, customer-centric marketing strategies for small businesses. Implemented marketing automation tools for email and social media content management. Achieved email marketing success with unsubscribes, spam, and bounce rates consistently under 5%.
Marketing Analyst (Volunteer) at TEDx San Francisco
April 1, 2020 - September 8, 2025Analyzed customer behavior patterns using marketing analytics to develop targeted content strategies. Collaborated cross-functionally to develop mobile-optimized website experiences, increasing sales traffic. Managed integrated social media and email marketing campaigns for event promotion. Provided comprehensive metrics and performance reports with campaign improvement recommendations.
Marketing Analyst (Volunteer) at TEDx San Francisco
December 1, 2023 - September 8, 2025Analyzed customer behavior patterns using marketing analytics to develop targeted content strategies. Collaborated cross-functionally to develop mobile-optimized website experiences, increasing sales traffic. Managed integrated social media and email marketing campaigns for event promotion. Provided comprehensive metrics and performance reports with campaign improvement recommendations.
Marketing Intern at Bootstrapp Fashion E-commerce
September 1, 2015 - September 8, 2025Designed data-driven marketing campaigns based on consumer behavior analysis. Coordinated weekly social media marketing campaigns across Facebook, Twitter, and Pinterest. Analyzed marketing metrics against KPIs to identify market trends and optimize campaign delivery.
Marketing Intern at Altamirano Group
June 1, 2018 - September 8, 2025Managed marketing budget optimization through A/B testing and benchmarking to maximize ROI. Developed social media campaigns, achieving 25x follower growth and driving 10% revenue increase. Led website redesign project, enhancing user experience and consumer insight gathering. Executed targeted B2B campaigns through SEM, email marketing, and PR strategies. Conducted market research using SEM tools to understand customer demographics and behaviors.
Marketing Strategist at Freelance
June 1, 2022 - October 1, 2025Designed integrated marketing campaigns by combining traditional and digital tactics; created targeted social media and website campaigns; established data-driven marketing strategies for small businesses; implemented marketing automation tools; achieved email marketing success with unsubscribe, spam, and bounce rates consistently under 5%.
Marketing Associate at Viscera Studio
August 1, 2025 - October 1, 2025Developed comprehensive marketing strategies increasing brand awareness and customer acquisition from market research to launch; executed multi-channel digital marketing campaigns including social media and email marketing; created social media calendars and email campaigns; managed client relationships and coordinated cross-promotional partnerships; assisted with photo shoot setup and produced visual merchandising displays.
Marketing Analyst (Volunteer) at TEDx San Francisco
April 1, 2020 - October 1, 2025Analyzed customer behavior with marketing analytics to inform targeted content strategies and campaign improvements; managed integrated social media and email campaigns for event promotion; improved CTR and web traffic; provided performance reports with recommendations.
Marketing Analyst (Volunteer) at TEDx San Francisco
December 1, 2023 - October 1, 2025Continued analytics support for event promotion and content optimization, improving engagement and ROI; delivered actionable insights for post-event campaigns.
Marketing Associate at Altamirano Group
June 1, 2018 - October 1, 2025Optimized marketing budgets through A/B testing and benchmarking; executed targeted B2B SEM, email, PR, and social media campaigns driving 25x follower growth and 10% revenue increase; led website redesign to improve user experience and conversion rates.
Marketing Associate at Viscera Studio
August 1, 2025 - October 1, 2025Developed comprehensive multi-channel marketing strategies to increase brand awareness and customer acquisition from market research to launch. Executed digital marketing campaigns across social media and email; created social media calendars and content for in-house projects and clients; conducted marketing analytics using Google Analytics and KPI benchmarking to optimize performance. Managed client relationships and coordinated cross-promotional partnerships.
Marketing Strategist at Freelancer
June 1, 2022 - October 1, 2025Designed integrated marketing campaigns combining traditional and digital tactics. Created targeted social media and website campaigns, increasing followers and brand awareness. Established customer-centric marketing strategies for small businesses using data-driven insights; implemented marketing automation tools for email and social media content management; achieved email marketing success with low unsubscribe, spam, and bounce rates.
Marketing Associate at Altamirano Group
June 1, 2018 - October 1, 2025Optimized marketing budgets through A/B testing and benchmarking; executed targeted B2B SEM, email, PR, and social campaigns that drove 25x follower growth and a 10% revenue increase. Led website redesign to improve user experience and gain consumer insights.
Marketing Analyst (Volunteer) at TEDx San Francisco
April 1, 2020 - October 1, 2025Analyzed customer behavior with marketing analytics to inform targeted content strategies and campaign improvements; managed integrated social media and email campaigns for events, improving CTR and web traffic. Produced performance reports with recommendations and collaborated cross-functionally to design mobile-optimized web experiences, boosting sales traffic and CTA effectiveness.
Marketing Analyst (Volunteer) at TEDx San Francisco
December 1, 2023 - October 1, 2025Analyzed customer behavior with marketing analytics to inform targeted content strategies and campaign improvements; managed integrated social media and email campaigns for events, improving CTR and web traffic. Produced performance reports with recommendations and collaborated cross-functionally to design mobile-optimized web experiences, boosting sales traffic and CTA effectiveness.
Education
MA Fashion Merchandising & Marketing at Academy of Art University
January 11, 2030 - September 8, 2025BA Marketing & Advertising at Oxford Brookes University
January 11, 2030 - September 8, 2025MA Fashion Merchandising & Marketing at Academy of Art University
January 11, 2030 - September 8, 2025BA Marketing & Advertising at Oxford Brookes University
January 11, 2030 - September 8, 2025MA Fashion Merchandising & Marketing at Academy of Art University
January 11, 2030 - September 8, 2025BA Marketing & Advertising at Oxford Brookes University
January 11, 2030 - September 8, 2025MA Fashion Merchandising & Marketing at Academy of Art University
January 11, 2030 - October 1, 2025BA Marketing & Advertising at Oxford Brookes University
January 11, 2030 - October 1, 2025MA Fashion Merchandising & Marketing at Academy of Art University
January 11, 2030 - October 1, 2025BA Marketing & Advertising at Oxford Brookes University
January 11, 2030 - October 1, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Consumer Goods, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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