Available to hire
I’m Hanieh Safarian, a graphic designer with 8+ years of experience creating brand, digital, and print communications that connect with audiences. I specialize in building scalable design systems and cohesive brand identities, delivering polished visuals across marketing campaigns, websites, emails, and packaging. I thrive on collaboration with cross-functional teams to simplify complex goals into clear, impactful design.
I enjoy mentoring junior designers and exploring new platforms like WordPress and Shopify to improve user experiences. I bring thoughtful, user-centered thinking to every project and pride myself on consistent, high-quality execution that supports business growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Creative Lead at Dynaline Industries
January 1, 2024 - PresentDesigned and managed marketing campaigns across email, web, and social to drive engagement; developed templates and guidelines to support scalable, consistent communications; optimized digital content across WordPress, Shopify, and CMS tools to deliver cohesive, user-friendly experiences; collaborated on trade show visuals and seasonal campaigns to support growth initiatives; led design across email, in-app messaging, packaging, and trade show materials, ensuring brand consistency and high-quality execution; partnered with Sales, Marketing, and Engineering teams to build scalable frameworks for digital communications; spearheaded a packaging redesign that modernized the brand presence and improved customer recognition; mentored junior designers and provided creative direction for digital campaigns.
Creative Lead at Dynaline Industries
January 1, 2024 - PresentLead design across email, in-app messaging, packaging, and trade show materials, ensuring brand consistency and high-quality execution.
Creative Lead at Dynaline Industries
January 1, 2024 - PresentLead design across email, in-app messaging, packaging, and trade show materials; managed marketing campaigns across email, web, and social media; developed scalable templates and guidelines to support consistent communications; collaborated with Sales, Marketing, and Engineering to build scalable digital communication frameworks; spearheaded a packaging redesign to modernize the brand presence and improve customer recognition; mentored junior designers and provided creative direction for digital campaigns.
Digital Marketing Specialist / Graphic Designer at Dynaline Industries
December 1, 2023 - September 9, 2025Implemented and managed marketing campaigns across email, web, and social; developed templates and guidelines to support scalable communications; optimized digital content in WordPress, Shopify, and CMS tools to deliver cohesive experiences; collaborated on trade show visuals and seasonal campaigns; produced cohesive design across digital channels to strengthen brand impact.
Digital Marketing Specialist / Graphic Designer at Dynaline Industries
December 1, 2023 - September 9, 2025Designed and managed marketing campaigns across email, web, and social media to drive engagement. Developed templates and guidelines for scalable communications. Optimized content in WordPress, Shopify, and CMS tools to deliver cohesive experiences. Collaborated on trade show visuals and seasonal campaigns. Mentored junior designers and provided creative direction for digital campaigns. Partnered with Sales, Marketing, and Engineering to build scalable frameworks for digital communications. Led a packaging redesign that modernized the brand and improved customer recognition.
Digital Marketing Specialist | Graphic Designer at Dynaline Industries
December 1, 2023 - September 9, 2025Designed and managed marketing campaigns across email, web, and social media to drive engagement; developed templates and guidelines to support scalable, consistent communications; optimized digital content using WordPress, Shopify, and CMS tools; collaborated on trade show visuals and seasonal campaigns to support growth.
Graphic Designer (Freelance) at Self-employed
October 1, 2021 - September 9, 2025Created promotional materials and digital ads for rental properties; produced photography and social visuals to support community engagement; designed brand identities, logos, menus, and marketing collateral for local businesses; led content creation for websites, social media, and promotions; translated business goals into clear visual strategies through direct collaboration with clients.
Freelance Graphic Designer at Edmonton, AB
October 1, 2021 - September 9, 2025Created promotional materials and digital ads for rental properties. Produced photography and social visuals to support community engagement. Designed brand identities, logos, menus, and marketing collateral for local cafés and restaurants. Led content creation for websites, social media, and promotions, from photography to final design. Collaborated with owners to translate business goals into clear visual strategies.
Graphic Designer (Volunteer) at Homestead
August 1, 2021 - September 9, 2025Volunteer graphic designer for community engagement; produced photography and social visuals; designed brand identities, logos, menus, and marketing collateral to support local initiatives.
Graphic Designer (Volunteer) at Homestead, Edmonton, AB
August 1, 2021 - September 9, 2025Led content creation for web and social channels, produced photography and visuals to support community engagement, and designed branding materials for local initiatives.
Graphic Designer at Chapdast Advertising Agency, Mashhad, IRI
November 1, 2020 - September 9, 2025Created promotional materials and digital ads for rental properties; produced photography and social visuals; designed brand identities, logos, menus, and marketing collateral for local cafés and restaurants; led content creation for websites, social media, and promotions; worked directly with owners to translate business goals into clear visual strategies.
Graphic Designer at Chapdast Advertising Agency
November 1, 2020 - September 9, 2025Created promotional materials and digital ads for rental properties. Produced photography and social visuals to support community engagement. Designed brand identities, logos, menus, and marketing collateral for local cafés and restaurants. Led content creation for websites, social media, and promotions, from photography to final design. Worked directly with owners to translate business goals into clear visual strategies.
Education
Bachelor of Fine Arts in Graphic Design at Khayyam University, Mashhad, Iran
September 1, 2011 - June 1, 2015Visual Elements of User Interface Design at Coursera
September 1, 2021 - December 1, 2021Social Media Marketing - Digital Marketing Associate at Northern Alberta Institute of Technology (NAIT)
May 1, 2023 - August 1, 2023Content Marketing - Digital Marketing Associate at Northern Alberta Institute of Technology (NAIT)
September 1, 2023 - December 1, 2023Bachelor of Fine Arts in Graphic Design at Khayyam University, Mashhad, IRI
September 1, 2011 - June 1, 2015Certificate - Visual Elements of User Interface Design at Coursera
September 1, 2021 - December 1, 2021Certificate - Social Media Marketing at Northern Alberta Institute of Technology (NAIT)
May 1, 2023 - August 1, 2023Certificate - Content Marketing at Northern Alberta Institute of Technology (NAIT)
September 1, 2023 - December 1, 2023Course: Visual Elements of User Interface Design at Coursera
September 1, 2021 - December 1, 2021Bachelor of Fine Arts in Graphic Design at Khayyam University, Mashhad, IRI
September 1, 2011 - June 1, 2015Digital Marketing Associate: Social Media Marketing at Northern Alberta Institute of Technology - NAIT
May 1, 2023 - August 1, 2023Digital Marketing Associate: Content Marketing at Northern Alberta Institute of Technology - NAIT
September 1, 2023 - December 1, 2023Qualifications
Coursera Certificate: Visual Elements of User Interface Design
September 1, 2021 - December 1, 2021NAIT: Social Media Marketing - Digital Marketing Associate
May 1, 2023 - August 1, 2023NAIT: Content Marketing - Digital Marketing Associate
September 1, 2023 - December 1, 2023Certificate: Visual Elements of UI Design
September 1, 2021 - December 1, 2021Certificate: Social Media Marketing
May 1, 2023 - August 1, 2023Certificate: Content Marketing
September 1, 2023 - December 1, 2023Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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