I'm a media graduate with a strong foundation in content creation, currently pursuing Business Analytics. I’m passionate about blending creativity with data-driven insights to craft marketing strategies that deliver real results. My unique mix of media expertise and analytical skills lets me approach challenges from both creative and strategic angles, helping businesses connect with their audience and achieve their goals.

I'm a media graduate with a strong foundation in content creation, currently pursuing Business Analytics. I’m passionate about blending creativity with data-driven insights to craft marketing strategies that deliver real results. My unique mix of media expertise and analytical skills lets me approach challenges from both creative and strategic angles, helping businesses connect with their audience and achieve their goals.

Available to hire

I’m a media graduate with a strong foundation in content creation, currently pursuing Business Analytics. I’m passionate about blending creativity with data-driven insights to craft marketing strategies that deliver real results.

My unique mix of media expertise and analytical skills lets me approach challenges from both creative and strategic angles, helping businesses connect with their audience and achieve their goals.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Chinese
Fluent
German
Beginner
Korean
Beginner

Work Experience

Marketing / Content Marketing Assistant at One Source Digital Transformation
December 31, 2023 - September 9, 2025
Identified target audiences, developed engaging marketing collateral with Adobe Illustrator and Photoshop, and planned campaign materials for stakeholder engagement. Gained extensive knowledge of the luxury cosmetics, beauty, and fragrance industries through market research and data analysis.
Freelance Content Creator at Self-employed
January 1, 2023 - Present
Developed marketing collateral, including social media posts, promotional videos, and blog content, tailored to clients' brand strategies. Coordinated with clients to deliver campaigns and maintain brand consistency across platforms.

Education

Diploma in Mass Media Management with Merit at Nanyang Polytechnic
January 1, 2020 - January 1, 2023
Business Analytics at National University of Singapore
January 1, 2023 - January 1, 2027

Qualifications

Excellence in Music Teaching Award
January 1, 2024 - September 9, 2025
NYP Book Prize (Discovery Channel)
January 1, 2023 - September 9, 2025
Top Academic Student of the Year
January 1, 2020 - September 9, 2025

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Retail