Available to hire
I am a packaging, printing, and visual communications expert with over 15 years of hands-on experience leading development and innovation projects across packaging, printing, graphic, and creative industries. I have delivered more than 100 packaging innovations and helped 100+ brands create new ways to sell products by leveraging the product value through compelling visual storytelling.
I am adventurous, adaptable, and a natural leader who builds teams and crafts a clear vision. In my roles, I focus on sustainable packaging, customer partnerships, and driving production efficiency while delivering great design that resonates with markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Packaging Development & Customer Sustainability Manager at Asia Pulp & Paper
January 1, 2021 - June 30, 2025Manage and deliver customer-driven packaging innovation initiatives; identify and deliver long-term technically and commercially viable customer innovation pipelines; provide solutions in production processes at the mill; collaborate with customers and mills to develop and implement innovations.
Product Design & Development Manager at Sansico Group
January 1, 2021 - September 9, 2025Lead the PD&D team spanning Pre-Press, Product & Industrial Engineer, Technical Support & Sample Maker for two factories (Graftecindo Ciptaprima & Printec Perkasa 2); manage PD&D projects for new and existing products, including engineering, production processes, and scheduling; collaborate with Production, PPIC, QA/QC and Marketing to ensure samples and production meet customer requirements (ISO & GMI); research and innovate for new products, methods, materials, or processes to improve production and grow the business.
Founder & Creative Designer at Shin3drome Art
January 1, 2021 - September 9, 2025Founded a creative agency handling design, printing, photography, drawing, and other graphic services; collaborated with local and multinational clients; delivered packaging, branding and printing projects.
Marketing Executive (Packaging & Creative) at Abbott Nutrition
January 1, 2020 - September 9, 2025Collaborated with Regulatory & Global Labelling Operations to create and develop packaging for Abbott Nutrition Indonesia; assisted Brand Manager and Marketing Director with brand awareness, marketing plans, advertising campaigns and events; worked with creative agencies to design marketing materials; produced creative content to enhance audience engagement and organized events, including sponsorship; liaised with the sales team to allocate POSM for sales events.
Packaging Design & Innovation Officer at Abbott Nutrition
January 1, 2019 - September 9, 2025Responsible for Abbott Nutrition Indonesia packaging, promotional media and creative design from concept to print; coordinated with Marketing, Regulatory, Medical, Production, Sales and packaging suppliers to ensure designs comply with all departments' requirements and supporting documents.
Packaging Design & Development Staff at Bintang Toedjoe
January 1, 2017 - September 9, 2025Responsible for packaging design for Bintang Toedjoe and Kalbe Farma products—from final artwork, design, color separation, color matching, color range, printing technology to packaging specifications for primary, secondary and tertiary packaging; ensured designs were process-ready and compatible with printing and packaging machinery; performed lab tests to ensure packaging protects the product.
Packaging Development & Customer Sustainability Manager at Asia Pulp & Paper
January 1, 2021 - PresentManage and deliver customer innovation; identify and deliver long-term technically and commercially viable customer innovation pipeline; provide solutions to customer problems, including solutions in the production process at the mill; work closely with customer and mills to develop and create innovation.
Product Design & Development Manager at Sansico Group
January 1, 2021 - September 9, 2025Lead PD&D team (Pre-Press, Product & Industrial Engineer, Technical Support & Sample Maker) for two factories: Graftecindo Citaprima & Printec Perkasa 2. Lead PD&D projects for new and existing products, including engineering & production process and scheduling; collaborate with Production, PPIC, QA/QC & Marketing to ensure samples and production meet customer requirements (ISO & GMI standards).
Founder & Creative Designer at Shin3drome Art
January 1, 2021 - September 9, 2025Own a creative agency handling design, printing, photography, drawing, and related services. Collaborated with a wide range of clients from local to multinational brands, delivering packaging, branding, and visual communication solutions.
Marketing Executive (Packaging & Creative) at Abbott Nutrition
January 1, 2020 - September 9, 2025Collaborated with Regulatory & Global Labelling Operations to create and develop packaging for Abbott Nutrition Indonesia. Supported Brand Manager & Marketing Director in campaigns, content production, events, sponsorships, and POSM planning; liaised with creative agencies to deliver marketing materials.
Packaging Design & Innovation Officer at Abbott Nutrition
January 1, 2019 - September 9, 2025Responsible for Abbott Nutrition Indonesia packaging, promotional media and creative design from concept to printing. Coordinated with Marketing, Regulatory, Medical, Production, Sales, and packaging suppliers to ensure designs complied with all requirements and supporting documents.
Packaging Design & Development Staff at Bintang Toedjoe
January 1, 2017 - September 9, 2025Responsible for packaging design for Bintang Toedjoe & Kalbe Farma products, from final artwork, design, color separation, color matching, color range, printing technology to packaging specifications for primary, secondary, and tertiary packaging. Ensured designs were production-ready and could withstand printing and packaging processes; performed basic lab testing.
Packaging Development & Customer Solutions Manager at Asia Pulp & Paper
January 1, 2021 - PresentResponsible for managing and delivering customer innovations, identifying and delivering long-term technically and commercially viable customer innovation pipelines, and providing solutions to customer problems, including production process improvements at the mill. Collaborates closely with customers and mills to develop and implement innovations.
Product Design & Development Manager at Sansico Group
January 1, 2020 - January 1, 2021Leads the PD&D team (Pre-Press, Product & Industrial Engineer, Technical Support & Sample Maker) for two factories. Manages PD&D projects for new and existing products, including engineering, production processes, and scheduling; coordinates with Production, PPIC, QA/QC & Marketing to ensure samples and production meet customer requirements (ISO & GMI). Pursues research and innovation for new products, methods, materials, or processes to improve production and grow the business.
Founder & Creative Designer at Shin3drome Art
January 1, 2009 - January 1, 2021Owns a creative agency delivering design, printing, photography, drawing and related services. Collaborates with a wide range of local and multinational brands, handling diverse graphic design, packaging, branding and printing projects.
Marketing Executive (Packaging & Creative) at Abbott Nutrition
January 1, 2019 - January 1, 2020Collaborates with Regulatory & Global Labelling Operations to create and develop packaging for Abbott Nutrition Indonesia. Supports Brand Manager & Marketing Director in brand awareness, marketing plans, advertising campaigns, direct marketing and events; coordinates with creative agencies to design marketing materials and produces content to boost engagement; organizes events and sponsorships; liaises with sales to allocate POSM for sales events.
Packaging Design & Innovation Officer at Abbott Nutrition
January 1, 2017 - January 1, 2019Responsible for Abbott Nutrition Indonesia packaging, promotional media and creative design from draft to print-ready. Works with Marketing, Regulatory, Medical, Production, Sales, and external agencies and packaging suppliers to ensure designs meet departmental requirements and supporting documentation, aligned with ISO/GMI standards.
Packaging Design & Development Staff at Bintang Toedjoe
January 1, 2014 - January 1, 2017Designs packaging for Bintang Toedjoe & Kalbe Farma products, including final artwork, color separation, color matching, color range, printing technology and packaging specifications for primary, secondary and tertiary packaging. Ensures designs are compatible with printing presses and packaging machines, and conducts lab tests to ensure packaging protection.
Packaging Design & Innovation Officer at Abbott Nutrition Indonesia
January 1, 2017 - January 1, 2019Managed packaging and creative design from concept to print-ready execution. Coordinated with Marketing, Regulatory, Medical, and Production teams to ensure design accuracy, compliance, and quality. Developed the Bag-in-Box Pediasure packaging and received Abbott Recognition Awards for excellence in packaging innovation and collaboration.
Packaging Design & Development Staff at Bintang Toedjoe (a Kalbe Company)
January 1, 2014 - January 1, 2017Handled packaging and design development for Bintang Toedjoe and Kalbe Farma products, from artwork, color management, and printing to packaging specifications for primary, secondary, and tertiary materials. Ensured designs met production, machine, and quality standards through lab testing and validation. Launched 5+ new packaging designs and earned Best Employee in R&D for innovation, collaboration, and excellence in packaging development.
Founder & Creative Lead at Shin3drome Art
January 1, 2009 - PresentFounder & Creative Lead delivering branding, packaging, design, videography, photography, printing, and illustration services for 100+ brands. Manages end-to-end creative projects, collaborating with clients and vendors to build strong visual identities and impactful campaigns.
Printing Operator at Gramedia Printing Group
January 1, 2008 - January 1, 2008Operated printing processes and prepared jobs for production, ensuring on-time delivery and quality standards.
Production Staff at Trisakti School of Multimedia
January 1, 2010 - January 1, 2013Supported production and multimedia initiatives, prep work for projects, and quality checks within the production environment.
Education
Bachelor of Graphic Technology at Trisakti School of Multimedia
September 14, 2009 - October 14, 2013Master of Marketing Management at Mercu Buana University
September 14, 2015 - April 10, 2017Master of Marketing Management at Mercu Buana University
January 1, 2015 - January 1, 2017Bachelor of Graphic Technology at Trisakti School of Multimedia
January 1, 2007 - January 1, 2009Qualifications
Lean Six Sigma Green Belt
January 1, 2023 - December 17, 2025Leadership Management
January 1, 2023 - December 17, 2025English Certification
January 1, 2017 - December 17, 2025Good Manufacturing Practice
January 1, 2016 - December 17, 2025Graphic Competencies
January 1, 2009 - December 17, 2025Project Management
January 1, 2023 - December 17, 2025Industry Experience
Consumer Goods, Manufacturing, Professional Services, Media & Entertainment, Retail, Healthcare
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