Hi, I’m Juan Martin Pietraroia, a photographer and visual designer based in La Plata, Argentina. I blend branding, editorial design and storytelling through visuals to help brands stand out across campaigns, editorial projects, and digital spaces. I’m passionate about collaborating with teams to translate ideas into cohesive visual languages. With experience spanning branding strategy, content development, UX and photography, I love creating strong, flexible designs that resonate with audiences.

Juan Martin Pietraroia

Hi, I’m Juan Martin Pietraroia, a photographer and visual designer based in La Plata, Argentina. I blend branding, editorial design and storytelling through visuals to help brands stand out across campaigns, editorial projects, and digital spaces. I’m passionate about collaborating with teams to translate ideas into cohesive visual languages. With experience spanning branding strategy, content development, UX and photography, I love creating strong, flexible designs that resonate with audiences.

Available to hire

Hi, I’m Juan Martin Pietraroia, a photographer and visual designer based in La Plata, Argentina. I blend branding, editorial design and storytelling through visuals to help brands stand out across campaigns, editorial projects, and digital spaces.

I’m passionate about collaborating with teams to translate ideas into cohesive visual languages. With experience spanning branding strategy, content development, UX and photography, I love creating strong, flexible designs that resonate with audiences.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate

Work Experience

Head of the Design and Communication Area at Bergson Seguros
December 1, 2020 - September 9, 2025
Head of the Design and Communication area. Performance team director. Development of content and communication strategies. Branding and editorial design, among others.
Senior Designer at Ambition: Agencia de Marketing Digital
January 1, 2020 - September 9, 2025
Development of content and communication strategies. Design of branding, public space pieces and editorial pieces, among others. Direct contact with clients.
Manager + Head of Design Area at Lanera Platense
January 1, 2018 - September 9, 2025
360 development of the branding and communication strategy. In charge of the decision-making process regarding commerce and branding in general.
Head of Design Area & UX/Communication at Glinverg y IoT tracking services
April 1, 2022 - September 9, 2025
UX performance. Design and communication leadership for IoT tracking services.
Head of Design Area & Communication: Branding Strategist
March 1, 2022 - Present
Head of design area and branding strategy (current role).
Head of Design and Communication at Bergson Seguros
December 1, 2020 - September 9, 2025
Head of the Design and Communication area. Performance team director. Development of content and communication strategies. Branding and editorial design, among others.
Senior Designer at Ambition: Agencia de Marketing Digital
January 1, 2020 - September 9, 2025
Development of content and communication strategies. Design of branding, public space pieces and editorial pieces, among others. Direct contact with clients.
Manager + Head of Design Area at Lanera Platense
January 1, 2018 - September 9, 2025
360 development of the branding and communication strategy. In charge of the decision-making process regarding commerce and branding in general.
Head of Design Area & UX/ Communications at Glinvergy - IoT tracking services
April 1, 2022 - September 9, 2025
UX performance and design leadership for IoT tracking services.
Head of Design Area & Branding/ Communications at Self-employed / Branding Strategist
March 1, 2022 - Present
Head of Design Area & Communications; Branding strategy.

Education

Visual Design at Universidad Nacional de La Plata
January 1, 2010 - January 1, 2015
Fashion Production at Laboratorio de Moda
January 11, 2030 - January 1, 2018
Online Workshop: How to boost your brand on Instagram at Online (Victoria Becci)
January 1, 2020 - January 1, 2020
Fashion Art Direction at Laboratorio de Moda (@cotylarguiastudio)
January 1, 2020 - January 1, 2020
The A List. Fashion Talks at Laboratorio de Moda
January 1, 2018 - January 1, 2018
Fashion Journalism at Laboratorio de Moda
January 1, 2018 - January 1, 2018
UX Accessibility Workshop at IxD La Plata
January 1, 2017 - January 1, 2017
Photography Workshop: Photography practice as a tool for personal transformation at Emmanuel Frezzotti Studio, La Plata
January 1, 2017 - January 1, 2017
Photography course (basic technical concepts, composition, illumination, portrait, editing) at Emmanuel Frezzotti Studio
January 1, 2014 - January 1, 2014
National Design Meeting: Conferences at Mar del Plata, Buenos Aires
January 1, 2010 - January 1, 2010
Visual Design (Bachelor) at Universidad Nacional de La Plata – School of Arts
January 1, 2010 - January 1, 2015
Fashion Production at Laboratorio de Moda
January 1, 2018 - January 1, 2018
Online Workshop: How to boost your brand on IG at Victoria Becci
January 1, 2020 - January 1, 2020
Fashion Art Direction at @cotylarguiastudio
January 1, 2020 - January 1, 2020
The A List. Fashion Talks at Alejandro García
January 1, 2018 - January 1, 2018
Fashion Journalism at Victoria Lescano
January 1, 2018 - January 1, 2018
UX Accessibility Workshop at IxD La Plata
January 1, 2017 - January 1, 2017
Photography Workshop: Photography practice as a tool for personal transformation at Axel Hochegger Studio
January 1, 2017 - January 1, 2017
Photography course: basic technical concepts, composition, illumination, portrait and framing at Emmanuel Frezzo Studio
January 1, 2014 - January 1, 2014
Trimarchi Conference – National Design Meeting at Mar del Plata
January 1, 2010 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Software & Internet