RINU XAVIOUR

Lead the design of original omnichannel campaigns to elevate visual brand identity and market positioning; partnered with C-suite to align creative strategies with business objectives; implemented AI-driven workflows (MidJourney, Adobe Firefly) to automate production and personalization, reducing time by 25%; managed 100+ assets concurrently with deadlines and achieved 30% cost savings; ensured brand compliance and visual impact, reducing bounce rates by 30%; drove engagement via social media campaigns; mentored 4 designers; fostered cross-functional alignment with marketing, HR, and external agencies.

Global Brand Strategy & Visual Design: Lead the design of original, high-quality omnichannel campaigns (social media, emailers, web banners, VM assets) to elevate visual brand identity and market positioning. Partner with C-suite executives to align creative strategies with business objectives, ensuring visual-output consistency for a professional services audience. Innovation & Project Management: Spearheaded digital innovation using AI tools (MidJourney, Adobe Firefly) to automate workflows and enhance personalization, cutting production time by 25%. Managed project delivery for 100+ concurrent assets, providing workflow updates and ensuring deadline adherence while achieving 30% cost savings. Reviewed all materials for brand compliance, accuracy, and visual impact, reducing bounce rates by 30%. Social Media & Digital Campaign Leadership: Planned and executed creative social media marketing campaigns for e-commerce that drove 35% growth in engagement through viral-worthy visuals, ree

Led the design of omnichannel campaigns (social media, emailers, web banners, VM assets) to elevate brand identity and market positioning. Collaborated with C-suite executives to align creative strategies with business objectives and ensure visual-output consistency for a professional services audience. Drove AI-driven workflow improvements using MidJourney/Adobe Firefly to personalize assets and reduce production time by 25%. Managed 100+ concurrent assets, maintained deadlines, and achieved 30% cost savings. Conducted brand compliance checks to improve accuracy and visual impact, reducing bounce rates by 30%. Planned and executed social media marketing campaigns for e-commerce, boosting engagement by 35% and increasing CTR by 25% through compelling visuals, reels, and carousels. Mentored 4 designers, fostered cross-functional alignment with marketing, HR, and external agencies, and implemented scalable systems that delivered measurable brand results.