RINU XAVIOUR

Creative Lead / Senior Designer at Rasasi Perfumes Industry

Lead the design of original, high-quality omnichannel campaigns (social media, emailers, web banners, VM assets) to elevate visual brand identity and market positioning. Partner with C-suite executives to align creative strategies with business objectives, ensuring consistent output for a professional services audience. Spearheaded AI-driven workflow automation using MidJourney and Adobe Firefly to accelerate production and personalization, reducing production time by 25%. Managed delivery of 100+ concurrent assets with regular workflow updates and on-time delivery, achieving 30% cost savings. Ensured brand compliance and visual impact, reducing bounce rates by 30%. Directed social media and digital campaigns for e-commerce that boosted engagement by 35% and increased CTR by 25%. Mentored 4 designers, improved team efficiency, and fostered cross-functional collaboration with marketing, HR, and external agencies. Implemented design systems and templates to balance short-term workloads w

Senior Creative Designer at Swiss Arabian Perfumes Group

Designed visual brand and marketing collateral across digital and print channels (social media graphics, digital ads, annual reports, packaging, brochures, in-store displays), ensuring strict adherence to brand guidelines. Produced executive presentations and sales materials that translate complex product strategies into clear visual narratives. Created internal communications materials to support HR and organizational objectives. Combined design with photography, video editing, and animation for e-commerce assets, enhancing digital engagement and conversion by 30%. Managed print production (pre-press, CMYK/RGB color management, QA) and updated website content to align with brand standards. Optimized workflows with template libraries and design systems, reducing project turnaround by 25%. Enforced brand consistency and contributed to sales growth through data-driven visual solutions.

Graphic Designer / Media Artist at Al Habtoor Group

Created social media content and event promotions to boost brand visibility. Edited photos/videos for internal communications and corporate announcements. Supported website updates and maintained brand consistency across digital touchpoints. Developed award-winning designs that enhanced brand consistency across 10+ touch points, driving a 20% improvement in customer engagement.

Graphic Designer at Messara Trading LLC

Designed production artworks for product catalogues and digital assets for campaigns and staff events. Assisted in project coordination and workflow management for design deliverables.

Creative Lead / Senior Designer at Rasasi Perfumes Industry

Led the design of omnichannel campaigns (social media, emailers, web banners, VM assets) to elevate brand identity and market positioning. Collaborated with C-suite executives to align creative strategies with business objectives and ensure visual-output consistency for a professional services audience. Drove AI-driven workflow improvements using MidJourney/Adobe Firefly to personalize assets and reduce production time by 25%. Managed 100+ concurrent assets, maintained deadlines, and achieved 30% cost savings. Conducted brand compliance checks to improve accuracy and visual impact, reducing bounce rates by 30%. Planned and executed social media marketing campaigns for e-commerce, boosting engagement by 35% and increasing CTR by 25% through compelling visuals, reels, and carousels. Mentored 4 designers, fostered cross-functional alignment with marketing, HR, and external agencies, and implemented scalable systems that delivered measurable brand results.

Senior Creative Designer at Swiss Arabian Perfumes Group

Directed visual brand and marketing collateral across digital and print channels, including social graphics, digital ads, annual reports, packaging, brochures, and in-store displays, ensuring strict adherence to brand guidelines. Created executive presentations and translated product strategies into clear visual narratives. Produced internal communications materials to support HR and organizational objectives. Blended design with photography, video editing, and animation for e-commerce assets, improving digital engagement and conversions. Optimized workflows with templates and design systems, reducing monthly project turnaround by 25%. Maintained brand consistency across touchpoints and elevated e-commerce visuals, contributing to a 30% lift in online conversions.

Graphic Designer / Media Artist at Al Habtoor Group

Created social media content and event promotions to boost brand visibility. Edited photos/videos for internal communications and corporate announcements. Supported website updates and maintained brand consistency across digital touchpoints. Developed award-winning designs that enhanced brand consistency across 10+ touchpoints, driving a 20% improvement in customer engagement.

Graphic Designer at Messara Trading LLC

Designed production artworks for product catalogs and digital assets for campaigns and staff events. Assisted in project coordination and workflow management for design deliverables.

Creative Lead / Senior Designer at Rasasi Perfumes Industry

Global Brand Strategy & Visual Design: Lead the design of original, high-quality omnichannel campaigns (social media, emailers, web banners, VM assets) to elevate visual brand identity and market positioning. Partner with C-suite executives to align creative strategies with business objectives, ensuring visual-output consistency for a professional services audience. Innovation & Project Management: Spearheaded digital innovation using AI tools (MidJourney, Adobe Firefly) to automate workflows and enhance personalization, cutting production time by 25%. Managed project delivery for 100+ concurrent assets, providing workflow updates and ensuring deadline adherence while achieving 30% cost savings. Reviewed all materials for brand compliance, accuracy, and visual impact, reducing bounce rates by 30%. Social Media & Digital Campaign Leadership: Planned and executed creative social media marketing campaigns for e-commerce that drove 35% growth in engagement through viral-worthy visuals, ree

Senior Creative Designer at Swiss Arabian Perfumes Group

Visual Brand & Marketing Collateral: Designed high-quality marketing collateral across digital and print channels, including social media graphics, digital ads, annual reports, packaging, brochures, and in-store displays, ensuring strict adherence to brand guidelines and visual identity. Produced visually compelling presentations for executive stakeholders and sales teams, translating complex product strategies into clear visual narratives. Created internal communications materials (newsletters, event graphics, corporate announcements) to support HR and organizational objectives. Cross-Platform Integration & Production: Combined design with photography, video editing, and animation for e-commerce assets and campaigns, enhancing digital engagement and conversion rates by 30%. Managed print production processes, including pre-press preparation, CMYK/RGB color management, and quality control for error-free deliverables. Updated website content and digital assets, ensuring responsiveness a

Graphic Designer / Media Artist at Al Habtoor Group

Created social media content and event promotions to boost brand visibility. Edited photos/videos for internal communications and corporate announcements. Supported website updates and maintained brand consistency across digital touchpoints. Developed award-winning designs that enhanced brand consistency across 10+ touch points, driving a 20% improvement in customer engagement.

Graphic Designer at Messara Trading LLC

Designed production artworks for product catalogues and digital assets for campaigns and staff events. Assisted in project coordination and workflow management for design deliverables.

Creative Lead / Senior Designer at Rasasi Perfumes Industry

Lead the design of original omnichannel campaigns to elevate visual brand identity and market positioning; partnered with C-suite to align creative strategies with business objectives; implemented AI-driven workflows (MidJourney, Adobe Firefly) to automate production and personalization, reducing time by 25%; managed 100+ assets concurrently with deadlines and achieved 30% cost savings; ensured brand compliance and visual impact, reducing bounce rates by 30%; drove engagement via social media campaigns; mentored 4 designers; fostered cross-functional alignment with marketing, HR, and external agencies.

Senior Creative Designer at Swiss Arabian Perfumes Group

Designed visual brand & marketing collateral across digital and print: social graphics, digital ads, annual reports, packaging, brochures, in-store displays; produced executive presentations; created internal communications materials; ensured brand guidelines compliance; cross-platform production including photography, video editing, and animation; contributed to data-driven visual solutions for e-commerce with improved engagement and conversions; managed print production with CMYK/RGB color management and quality control; updated website content and digital assets to stay aligned with brand standards; optimized workflows with template libraries and design systems; reviewed 50+ monthly projects for accuracy and brand compliance.

Graphic Designer at Al Habtoor Group

Created social media content and event promotions to boost brand visibility; edited photos/videos for internal communications; supported website updates and maintained brand consistency across digital touchpoints; developed award-winning designs that enhanced brand consistency across 10+ touchpoints, driving a 20% improvement in customer engagement.