I am a Senior Creative with a strong mix of conceptual thinking, hands-on execution, and leadership experience. I thrive on bringing ideas to life—from shaping stories and concepts to crafting visuals and videos, designing and pitching impactful decks, and building playbooks for marketing teams and content creators. I’m comfortable owning the entire creative process from ideation to delivery, ensuring consistency, quality, and impact at every stage. With a solid background in art direction, graphic and web design, I lead projects across branding, digital, integrated campaigns, product design, and experiential with confidence and clarity. I have collaborated with brands like Pepsi, KFC, Heinz, Lipton, and alongside agencies such as WPP, TBWA, Publicis and BBDO, delivering ideas, strategic concepts, and practical tools in agency, in-house, and freelance settings across Amsterdam and Milan.…I am a Senior Creative with a strong mix of conceptual thinking, hands-on execution, and leadership experience. I thrive on bringing ideas to life—from shaping stories and concepts to crafting visuals and videos, designing and pitching impactful decks, and building playbooks for marketing teams and content creators. I’m comfortable owning the entire creative process from ideation to delivery, ensuring consistency, quality, and impact at every stage. With a solid background in art direction, graphic and web design, I lead projects across branding, digital, integrated campaigns, product design, and experiential with confidence and clarity. I have collaborated with brands like Pepsi, KFC, Heinz, Lipton, and alongside agencies such as WPP, TBWA, Publicis and BBDO, delivering ideas, strategic concepts, and practical tools in agency, in-house, and freelance settings across Amsterdam and Milan.WWWW…