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I am a Google-Certified Digital Marketing Specialist and Entrepreneur with proven expertise in SEO, copywriting, content strategy, and e-commerce growth. As the founder of Citrico.pk, I have built and scaled a wellness brand from concept to execution, managing product launches, digital campaigns, and customer experience with measurable results. I also bring over a decade of experience as a Fashion Designer & Creative Project Manager, delivering international wedding wardrobes for Canadian clients, brand collaborations with Stylo, and multiple fashion exhibitions. I am passionate about creative direction, international client relations, and cross-border project delivery, and I’m seeking remote international opportunities in SEO, copywriting, content writing, or digital marketing.…I am a Google-Certified Digital Marketing Specialist and Entrepreneur with proven expertise in SEO, copywriting, content strategy, and e-commerce growth. As the founder of Citrico.pk, I have built and scaled a wellness brand from concept to execution, managing product launches, digital campaigns, and customer experience with measurable results. I also bring over a decade of experience as a Fashion Designer & Creative Project Manager, delivering international wedding wardrobes for Canadian clients, brand collaborations with Stylo, and multiple fashion exhibitions. I am passionate about creative direction, international client relations, and cross-border project delivery, and I’m seeking remote international opportunities in SEO, copywriting, content writing, or digital marketing.

Nafeesa Arshad

Copywriter, Content Creator, Brand Designer, +4

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I am a Google-Certified Digital Marketing Specialist and Entrepreneur with proven expertise in SEO, copywriting, content strategy, and e-commerce growth. As the founder of Citrico.pk, I have built and scaled a wellness brand from concept to execution, managing product launches, digital campaigns, and customer experience with measurable results. I also bring over a decade of experience as a Fashion Designer & Creative Project Manager, delivering international wedding wardrobes for Canadian clients, brand collaborations with Stylo, and multiple fashion exhibitions. I am passionate about creative direction, international client relations, and cross-border project delivery, and I’m seeking remote international opportunities in SEO, copywriting, content writing, or digital marketing.…I am a Google-Certified Digital Marketing Specialist and Entrepreneur with proven expertise in SEO, copywriting, content strategy, and e-commerce growth. As the founder of Citrico.pk, I have built and scaled a wellness brand from concept to execution, managing product launches, digital campaigns, and customer experience with measurable results. I also bring over a decade of experience as a Fashion Designer & Creative Project Manager, delivering international wedding wardrobes for Canadian clients, brand collaborations with Stylo, and multiple fashion exhibitions. I am passionate about creative direction, international client relations, and cross-border project delivery, and I’m seeking remote international opportunities in SEO, copywriting, content writing, or digital marketing.

Available to hire

I am a Google-Certified Digital Marketing Specialist and Entrepreneur with proven expertise in SEO, copywriting, content strategy, and e-commerce growth. As the founder of Citrico.pk, I have built and scaled a wellness brand from concept to execution, managing product launches, digital campaigns, and customer experience with measurable results.

I also bring over a decade of experience as a Fashion Designer & Creative Project Manager, delivering international wedding wardrobes for Canadian clients, brand collaborations with Stylo, and multiple fashion exhibitions. I am passionate about creative direction, international client relations, and cross-border project delivery, and I’m seeking remote international opportunities in SEO, copywriting, content writing, or digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Intermediate

Work Experience

Founder & Digital Marketing Lead at Citrico.pk

June 1, 2025 - Present

Founder of Citrico.pk — a wellness-focused e-commerce brand offering natural, locally-sourced products. I lead digital strategy, including Meta Ads, SEO, content creation, and customer engagement.

Founder & Digital Marketing Lead at Citrico.pk

June 1, 2025 - Present

Founder of Citrico.pk — a wellness-focused e-commerce brand offering natural, locally-sourced products. I lead digital strategy, including Meta Ads, SEO, content creation, and customer engagement.

E-commerce & Social Media Marketing Executive at Nexus Gadgets

January 31, 2024 - October 18, 2025

Managed end-to-end digital presence, including social media marketing, paid advertising, and online store operations. Created and managed the Shopify store, ran Facebook & Instagram ad campaigns, handled customer inquiries, and monitored performance metrics.

E-commerce & Social Media Marketing Executive at Nexus Gadgets

January 1, 2024 - October 18, 2025

Managed the brand's end-to-end digital presence, including social media marketing, paid advertising, and online store operations. Created and managed the Shopify store, ran Facebook/Instagram ad campaigns, handled customer inquiries, and monitored sales and campaign performance.

Multimedia Specialist at Lahore

January 1, 2023 - Present

Proficient in Blender's tools for crafting dynamic animated ads; skilled in creating visually stunning animations tailored for advertising goals and brand messaging.

Media Strategist at Lahore Digital Media

January 1, 2022 - Present

Digital media strategist with expertise in Twitter Flight School & X Academy; proficient in Blender for multimedia content and campaign initiation, audience targeting, and content optimization.

Holistic Fashion Entrepreneur at Multan + Lahore

December 31, 2020 - October 18, 2025

Organized exclusive fashion showcases, conceptualized and orchestrated end-to-end creation and curation of materials; achieved significant profit surge.

Fashion Entrepreneur at The Stitch Holistic

November 1, 2020 - October 18, 2025

Organized exclusive fashion showcases across Multan and Lahore; conceptualized and oversaw end-to-end material creation and curation; achieved significant profitability.

Fashion Entrepreneur at The Stitch Holistic

November 1, 2020 - October 18, 2025

Organized exclusive fashion showcases, conceptualized and oversaw end-to-end creation and curation of materials; achieved significant profit growth.

Creative Technologist at Lahore

January 1, 2020 - Present

Adept at connecting design, coding, and multimedia; gained exposure to C/C++, Python, and HTML/CSS for automation scripting and basic web development.

Design Collaborator at Stylo Pvt Ltd

December 31, 2018 - October 18, 2025

Outsourced bag designs; led end-to-end creation within Lahore and Kasur manufacturing facilities; contributed to substantial profit improvements.

Design Collaborator at Stylo (Pakistan)

December 31, 2018 - October 18, 2025

Outsourced bag designs and led end-to-end creation within Lahore and Kasur manufacturing facilities; achieved notable profit surge.

Design Collaborator at Stylo Pvt Ltd

December 1, 2018 - October 18, 2025

Outsourcing of bag designs; led end-to-end creation within manufacturing facilities; contributed to substantial profits.

Freelance Fashion Designer at Self-employed

December 1, 2014 - Present

Designed complete wedding attire for a Canada-based Pakistani family; consulted remotely, led production, and coordinated international shipping. Previously collaborated with Stylo for a design project; curated and arranged several fashion exhibitions in Pakistan.

Freelance Fashion Designer at Self-employed

December 1, 2014 - Present

Designed complete wedding attire for a Canada-based Pakistani family; remote consultation, production leadership, and international shipping.

Autodidactic designer at Self-employed (Depalpur + Multan + Lahore)

January 1, 1999 - Present

Self-taught designer with 28 years of experience designing clothes for private events and for various occasions; ongoing personal design practice.

Multi-Disciplinary Self-Learner at Self-Study / Freelance

January 1, 1983 - Present

Taught myself Amazon private-labeling, Python programming, Arabic language, and Advertising management on Twitter; collaborated with a Canadian immigration consultant.