Available to hire
Hi, I’m Ernesto Palomino, a senior creative professional specializing in brand strategy, visual communications, and cross-platform design execution. With 20+ years in B2B and B2C environments—from startups to Fortune 500s—I help brands tell compelling stories through cohesive identities, integrated campaigns, and visually striking assets.
I’m bilingual in English and Spanish and thrive on collaboration, storytelling, and turning ideas into identity. I love partnering with cross-functional teams to drive growth, elevate brand presence, and deliver measurable results across print, digital, social, and experiential channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Marketing Manager - Brand Strategist at National Roofing Partners
January 1, 2025 - September 9, 2025Directed visual identity, brand messaging, and marketing strategy to support the company’s national footprint. Developed and documented creative content for print, digital, social media, and video, increasing brand visibility by 40%. Expanded social media presence to ~8k followers. Managed agency and vendor relationships, coordinated campaign rollouts, and led rebranding initiatives. Collaborated with department managers and executives to produce sales collateral, event graphics, and corporate presentations. Developed marketing assets for national campaigns and tradeshows to support the sales team with attendee engagement and increased brand visibility. Oversaw procurement on large marketing material orders and inventory tracking within budget compliance. Volunteered to support community outreach programs and National Women In Roofing initiatives locally and nationally.
Marketing Manager at Empire Roofing Inc.
January 1, 2021 - September 9, 2025Collaborated with ownership and executive leadership to develop and execute strategic marketing initiatives aligned with company objectives. Led the creation and production of marketing materials across print and digital platforms, ensuring brand consistency and high visual standards. Managed all social media channels, overseeing content strategy, creation, and scheduling to increase engagement. Coordinated logistics and creative direction for corporate events and trade shows, handling end-to-end event planning and execution. Oversaw project timelines and deliverables across multiple departments, ensuring timely and cost-effective completion. Managed procurement of large-scale marketing assets and materials, including vendor relations, inventory tracking, and budget compliance.
Senior Designer at El Creative Advertising & Design
January 1, 2018 - September 9, 2025Developed and executed conceptual design solutions for integrated campaigns representing national and global brands across print, digital, and environmental media. Managed multiple projects from concept through delivery in a fast-paced, deadline-driven agency environment. Collaborated with internal teams, department leads, and external vendors to ensure design excellence and timely execution of marketing initiatives. Provided creative direction and hands-on design support for high-profile campaigns, strengthening brand presence and market engagement. Played a key role in shaping brand strategy and visual storytelling for a diverse portfolio of clients across industries.
Production Designer/ Pre Press Operator at Fast Signs
January 1, 2013 - September 9, 2025Produced high-quality graphics for outdoor signage and in-store point-of-purchase (POP) displays as part of the graphics department. Prepared and optimized artwork for print production, ensuring color accuracy, file integrity, and press-readiness. Collaborated closely with the production team to coordinate job flow, materials, and installation timelines. Managed multiple projects simultaneously under tight deadlines in a fast-paced, high-volume environment. Maintained quality control standards throughout the design-to-production process, contributing to on-time, client-ready deliverables.
Senior Designer at CCG Creative Consortium Group
January 1, 2009 - September 9, 2025Led the design and development of conceptual and structural packaging solutions for commercial print and point-of-purchase (POP) displays. Created visually compelling packaging designs that aligned with brand strategy, marketing objectives, and retail standards. Collaborated with cross-functional teams, including marketing, product development, and print vendors, to ensure accurate execution from concept to final production. Maintained a high level of design quality across a wide range of materials and formats, contributing to increased shelf impact and customer engagement. Played a key role in establishing creative direction for packaging campaigns across various industries, including consumer goods and retail.
Junior Designer at Versa Printing
January 1, 2005 - September 9, 2025Supported the design team in developing concept layouts for print collateral, including brochures, flyers, and marketing materials. Gained hands-on training in pre-press production, learning file preparation techniques to ensure accuracy and efficiency in print output. Assisted in the execution of client projects from initial concept through final production, adhering to brand standards and print specifications. Built foundational skills in design, typography, layout, and color management within a fast-paced commercial print environment.
Marketing Manager - Brand Strategist at National Roofing Partners
January 1, 2025 - September 9, 2025Directed the visual identity, brand messaging, and marketing strategy to support the company’s national footprint. Developed and documented creative content for print, digital, social media, and video, increasing brand visibility by 40%. Increased the total social media presence to ~8k followers. Managed agency and vendor relationships, coordinated campaign rollouts, and led rebranding initiatives. Collaborated with department managers and executives to produce sales collateral, event graphics, and corporate presentations. Developed marketing assets for national campaigns and tradeshows to support the sales team with attendee engagement and brand visibility. Oversaw procurement of large marketing material orders and inventory tracking within budget. Volunteered to support community outreach programs and National Women In Roofing initiatives locally and nationally.
Marketing Manager at Empire Roofing Inc.
January 1, 2021 - September 9, 2025Collaborated with ownership and executive leadership to develop and execute strategic marketing initiatives aligned with company objectives. Led the creation and production of marketing materials across print and digital platforms, ensuring brand consistency and high visual standards. Managed all social media channels, overseeing content strategy, creation, and scheduling to increase engagement and online visibility. Coordinated logistics and creative direction for corporate events and trade shows, handling end-to-end event planning and execution. Oversaw project timelines and deliverables across multiple departments, ensuring timely and cost-effective completion. Managed procurement of large-scale marketing assets and materials, including vendor relations, inventory tracking, and budget compliance.
Senior Designer at El Creative Advertising & Design
January 1, 2018 - September 9, 2025Developed and executed conceptual design solutions for integrated campaigns representing national and global brands across print, digital, and environmental media. Managed multiple projects from concept through delivery in a fast-paced, deadline-driven agency environment. Collaborated with internal teams, department leads, and external vendors to ensure design excellence and timely execution of marketing initiatives. Provided creative direction and hands-on design support for high-profile campaigns, strengthening brand presence and market engagement. Played a key role in shaping brand strategy and visual storytelling for a diverse portfolio of clients across industries.
Production Designer/ Pre Press Operator at Fast Signs
January 1, 2013 - September 9, 2025Produced high-quality graphics for outdoor signage and in-store POP displays as part of the graphics department. Prepared and optimized artwork for print production, ensuring color accuracy, file integrity, and press-readiness. Collaborated closely with the production team to coordinate job flow, materials, and installation timelines. Managed multiple projects simultaneously under tight deadlines in a fast-paced, high-volume environment. Maintained quality control standards throughout the design-to-production process, contributing to on-time, client-ready deliverables.
Senior Designer at CCG Creative Consortium Group
January 1, 2009 - September 9, 2025Led the design and development of conceptual and structural packaging solutions for commercial print and POP displays. Created visually compelling packaging designs that aligned with brand strategy, marketing objectives, and retail standards. Collaborated with cross-functional teams, including marketing, product development, and print vendors, to ensure accurate execution from concept to final production. Maintained a high level of design quality across a wide range of materials and formats, contributing to increased shelf impact and customer engagement. Played a key role in establishing creative direction for packaging campaigns across various industries, including consumer goods and retail.
Junior Designer at Versa Printing
January 1, 2005 - September 9, 2025Supported the design team in developing concept layouts for print collateral, including brochures, flyers, and marketing materials. Gained hands-on training in pre-press production, learning file preparation techniques to ensure accuracy and efficiency in print output. Assisted in the execution of client projects from initial concept through final production, adhering to brand standards and print specifications. Built foundational skills in design, typography, layout, and color management within a fast-paced commercial print environment.
Education
Associate Degree in Visual Communications at Dallas College: Brookhaven College
January 11, 2030 - September 9, 2025Advertising Design Program Graduate at Dallas Skyline High School
January 11, 2030 - January 1, 2002Associates Degree in Visual Communications at Dallas College: Brookhaven College
January 11, 2030 - September 9, 2025High School Diploma (Advertising Design Program) at Dallas Skyline High School
January 11, 2030 - January 1, 2002Qualifications
Industry Experience
Manufacturing, Professional Services, Media & Entertainment, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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