Available to hire
I’m Tamara Warren, a strategic global communications and marketing specialist with 10+ years delivering high-impact campaigns across international markets. I excel at driving media coverage, managing press activity, and creating engaging content across internal and external channels.
In my roles at Booking.com, I’ve led global campaigns, translated data insights into compelling stories, and collaborated with cross-functional teams to ensure brand consistency while tailoring messages to local markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Dutch
Advanced
Work Experience
Global Press Office & Global Campaigns Specialist at Booking.com
January 1, 2024 - PresentPlanning and executing global campaigns showcasing destinations, travel trends, and product launches, aligning with brand objectives and driving brand visibility and bookings. Press office – main POC for external press agency, writing and disseminating engaging press content globally. Managed budgeting and logging monthly costs with Ivalua. Collaborated with regional teams to localize global stories and toolkits while maintaining brand consistency. Identified newsjacking opportunities, analyzed data to reveal trending destinations or events, and positioned the brand in global media conversations. Monitored and analyzed global media coverage and campaign performance, delivering insights to refine future campaigns and press office strategies. Proficient in WeArisma, Phrase Translations, PRNW Wire Release, Data Dashboards, Ivalua. Used AI programs Gemini, Nuacom, and Zoom AI to enhance campaign delivery and monitoring.
Internal Communications Specialist at Booking.com
January 1, 2024 - September 9, 2025Executed internal communication plans aligned with brand standards. Created engaging content (graphics, presentations, videos, newsletters) for internal channels and monitored internal sentiment. Coordinated internal events with timely, on-brand communications. Supported campaign development, monitored performance, and reported metrics. Collaborated with cross-functional teams and leadership to align messaging.
Internal Communications Specialist at Kraft Heinz
January 1, 2022 - September 9, 2025Rolled out a communications strategy for 2,000+ employees, enhancing values alignment and engagement. Continuously measured and adapted internal communications for effectiveness. Aligned internal communications with company goals through stakeholder collaboration. Skilled in newsletters, SharePoint, video comms, and event delivery. Designed and launched a new intranet for 50+ employees. Proactively improved communication processes and tools.
Marketing Co-ordinator, Europe at Cromwell Property Group
January 1, 2019 - September 9, 2025Strong digital skills supporting content creation and delivery across platforms. Collaborated with pan-European offices. Developed and implemented communications plans for internal and external audiences. Continuously improved and utilized Salesforce CRM for European business. Created marketing lists and managed direct email campaigns via marketing automation. Supported delivery of brand sponsorships and internal events across Europe.
Investor Relations & Marketing Manager at Pembroke VCT
January 1, 2019 - September 9, 2025Developed brand strategies for startups to support scaling. Created content for internal and external communications, including newsletters, press releases, investor decks, and presentations. Liaised with investors, from high net worth individuals to asset managers, using clear and personable communication. Managed performance analysis by interpreting financial data and delivering reports. Oversaw social media and corporate websites to enhance company profile. Contributed to business development for portfolio companies and hands-on marketing support (e.g., KXU fitness gym). Planned and organized bi-annual events, managing logistics like catering, AV, and venue setup.
Private Executive Assistant at HNW Family
January 1, 2014 - September 9, 2025Personal assistant to a high net worth family, providing confidential calendar management, travel coordination, and high-level administrative support across London and New York.
Buyer for Ralph Lauren Menswear at BAA
January 1, 2013 - September 9, 2025Corporate fashion buyer for exclusive Ralph Lauren menswear brand; responsibilities included selecting assortments, negotiating with suppliers, and coordinating product launches.
Global Press Office & Global Campaigns Specialist at Booking.com
January 1, 2024 - PresentPlanning and executing global campaigns to showcase destinations, travel trends, and product launches, aligning with brand objectives to drive visibility and bookings. Serve as the main point of contact for an external press agency, writing and disseminating engaging press content globally. Manage budgets with full responsibility for monthly costs and procurement using Ivalua. Collaborate with regional teams to localize global stories and toolkits while maintaining brand consistency. Identify newsjacking opportunities and seasonal trends, analyze data to surface trends. Monitor and analyze global media coverage and campaign performance, delivering actionable insights to refine future campaigns and press-office strategies. Proficient in WeArisma, Phrase Translations, PRNW Wire Release, Data Dashboards, and AI tools Gemini, Nuacom, and Zoom AI.
Internal Communications Specialist at Booking.com
December 31, 2024 - September 9, 2025Executed internal communication plans aligned with brand standards. Created engaging content (graphics, presentations, videos, newsletters) for internal channels; monitored internal sentiment. Coordinated internal events with timely, on-brand communications. Supported campaign development, monitored performance, and reported metrics. Collaborated with cross-functional teams and leadership to align messaging.
Internal Communications Specialist at Kraft Heinz
December 31, 2022 - September 9, 2025Rolled out a communications strategy for 2,000+ employees, enhancing values alignment and engagement. Continuously measure and adapt employee communications for effectiveness. Aligned internal communications with company goals through stakeholder collaboration. Skilled in newsletters, SharePoint, video comms, and event delivery. Designed and launched a new intranet for 50+ employees.
Marketing Co-ordinator, Europe at Cromwell Property Group
December 31, 2020 - September 9, 2025Strong digital skills supporting content creation and delivery across platforms. Used communication and organisational skills to collaborate with pan-European offices. Develop and implement communications plans for internal and external audiences. Continuously improve and utilise Salesforce CRM for European business. Create marketing lists and manage direct email campaigns via marketing automation. Support delivery of brand sponsorships and internal events across Europe.
Investor Relations & Marketing Manager at Pembroke VCT
December 31, 2019 - September 9, 2025Developed brand strategies for startups to support scaling efforts. Created content for internal and external communications, including newsletters, press releases, investor decks, and presentations. Liaised with investors, from high net worth individuals to asset managers, using clear and personable communication. Managed performance analysis by interpreting financial data and delivering reports. Oversaw social media and corporate websites to enhance company profile. Contributed to business development for portfolio companies, including hands-on marketing and growth support (e.g., KXU fitness gym). Planned and organised bi-annual events, managing logistics like catering, AV, and venue setup.
Executive Assistant at HNW Family Private
December 31, 2014 - September 9, 2025Personal assistant of a high net worth family, supporting executive scheduling and communications across London and New York.
Buyer for Menswear at BAA (Ralph Lauren Menswear)
December 31, 2013 - September 9, 2025Corporate fashion buyer for exclusive menswear brand.
Global Press Office & Global Campaigns Specialist at Booking.com
January 1, 2024 - PresentPlan and execute global campaigns highlighting destinations, travel trends, and product launches; serve as main point of contact for external press agency; write and disseminate engaging press content globally; manage budgeting and monthly cost logging with procurement software Ivalua; collaborate with regional teams to localize stories; identify newsjacking opportunities and analyze data to position brand in global media; monitor and analyze media coverage and campaign performance to refine future strategies. Proficient with WeArisma, Phrase Translations, PRNW Wire Release, Data Dashboards, Ivalua; and AI tools Gemini, Nuacom, and Zoom AI.
Internal Communications Specialist at Booking.com
January 1, 2024 - September 9, 2025Developed and executed internal communication plans aligned with brand standards; created engaging content (graphics, presentations, videos, newsletters) for internal channels and monitored employee sentiment; coordinated internal events; supported campaign development, tracked performance, and reported metrics; collaborated with cross-functional teams and leadership to ensure consistent messaging.
Internal Communications Specialist at Kraft Heinz
January 1, 2022 - September 9, 2025Rolled out a communications strategy for 2,000+ employees to enhance values alignment and engagement; continuously measured and adapted internal communications for effectiveness; aligned communications with company goals through stakeholder collaboration; skilled in newsletters, SharePoint, video communications, and event delivery; designed and launched a new intranet for 50+ employees; proactively improved communication processes and tools.
Marketing Co-ordinator, Europe at Cromwell Property Group
January 1, 2020 - September 9, 2025Supported content creation and delivery across digital platforms; collaborated with pan-European offices; developed and implemented communications plans for internal and external audiences; maintained Salesforce CRM for European business; created marketing lists and managed direct email campaigns; supported brand sponsorships and internal events across Europe.
Investor Relations & Marketing Manager at Pembroke VCT
January 1, 2019 - September 9, 2025Developed brand strategies for startups to support scaling; created content for internal and external communications (newsletters, press releases, investor decks, presentations); liaised with investors from high-net-worth individuals to asset managers; managed performance analysis and reports; oversaw social media and corporate websites; contributed to business development and hands-on marketing for portfolio companies (e.g., KXU fitness gym); planned and organized bi-annual events with logistics management.
Private Executive Assistant at HNW Family
January 1, 2014 - September 9, 2025Personal assistant to a high net worth family, providing executive support across travel, scheduling, and communications.
Buyer for Ralph Lauren Menswear at BAA
January 1, 2013 - September 9, 2025Corporate fashion buyer for exclusive menswear brand, overseeing procurement and product selection.
Global Press Office & Global Campaigns Specialist at Booking.com
January 1, 2024 - PresentPlanning and executing global campaigns showcasing destinations, travel trends, and product launches, aligning with brand objectives and driving brand visibility and bookings; Press office - Main POC for external Press Agency, writing and disseminating engaging press content globally which was circulated to global press; Budgets; full responsibility of budgeting and logging monthly costs and processing with procurement software Ivalua; Collaborated with regional teams to localize global stories and toolkits, ensuring relevance to local traveller sentiment while maintaining brand consistency; Identified newsjacking and seasonal opportunities, analysing data to reveal trending travel destinations or events, to position the brand in global media conversations; Monitored and analysed global media coverage and campaign performance, delivering insights to refine future travel campaigns and press office strategies; Proficient use of WeArisma, Phrase Translations, PRNW Wire Release, Data Dashb
Internal Communications Specialist at Booking.com
December 31, 2024 - September 9, 2025Executed and developed internal communication plans aligned with brand standards; Created engaging content (graphics, presentations, videos, newsletters) for internal channels, monitoring internal sentiment; Coordinated internal events with timely, on-brand communications; Supported campaign development, monitored performance, and reported metrics; Collaborated with cross-functional teams and leadership to align messaging.
Internal Communications Specialist at Kraft Heinz
December 31, 2022 - September 9, 2025Rolled out a communications strategy for 2,000+ employees, enhancing values alignment and engagement; Continuously measure and adapt employee communications for effectiveness; Align internal communications with company goals through stakeholder collaboration; Skilled in newsletters, SharePoint, video comms, and event delivery; Designed and launched a new intranet for 50+ employees; Proactively improved communication processes and tools.
Marketing Co-ordinator, Europe at Cromwell Property Group
December 31, 2020 - September 9, 2025Strong digital skills supporting content creation and delivery across platforms; Use of communication and organisational skills to collaborate with pan-European offices; Develop and implement communications plans for internal and external audiences; Continuously improve and utilise Salesforce CRM for European business; Create marketing lists and manage direct email campaigns via marketing automation; Support delivery of brand sponsorships and internal events across Europe.
Investor Relations & Marketing Manager at Pembroke VCT
December 31, 2019 - September 9, 2025Developed brand strategies for start-ups to support scaling efforts. Created content for internal and external communications, including newsletters, press releases, investor decks, and presentations. Liaised with investors, from high net worth individuals to asset managers, using clear and personable communication. Managed performance analysis by interpreting financial data and delivering reports. Oversaw social media and corporate websites to enhance company profile. Contributed to business development for portfolio companies, including hands-on marketing and growth support (e.g., KXU fitness gym). Planned and organised bi-annual events, managing logistics like catering, AV, and venue setup.
Private Executive Assistant at HNW Family
December 31, 2014 - September 9, 2025Personal assistant of a high net worth family.
Buyer for Ralph Lauren Menswear at BAA
December 31, 2013 - September 9, 2025Corporate fashion buyer for exclusive menswear brand.
Global Press Office & Global Campaigns Specialist at Booking.com
January 1, 2024 - PresentPlanning and executing global campaigns showcasing destinations, travel trends, and product launches; main point of contact for external press agency; wrote and disseminated press content globally; managed budgets and procurement via Ivalua; collaborated with regional teams to localize stories while maintaining brand consistency; identified newsjacking opportunities; monitored and analyzed global media coverage and campaign performance; delivered insights to refine future campaigns and press office strategies.
Internal Communications Specialist at Booking.com
January 1, 2024 - September 9, 2025Executed internal communications plans aligned with brand standards; created engaging content (graphics, presentations, videos, newsletters) for internal channels; monitored internal sentiment; coordinated internal events with timely, on-brand communications; supported campaign development, monitored performance, and reported metrics; collaborated with cross-functional teams and leadership to align messaging.
Internal Communications Specialist at Kraft Heinz
January 1, 2022 - September 9, 2025Rolled out a communications strategy for 2,000+ employees, enhancing values alignment and engagement; continuously measured and adapted employee communications for effectiveness; aligned internal communications with company goals through stakeholder collaboration; skilled in newsletters, SharePoint, video comms, and event delivery; designed and launched a new intranet for 50+ employees; proactively improved communication processes and tools.
Marketing Co-ordinator, Europe at Cromwell Property Group
January 1, 2020 - September 9, 2025Strong digital skills supporting content creation and delivery across platforms; used communication and organisational skills to collaborate with pan-European offices; developed and implemented communications plans for internal and external audiences; continuously improved and utilised Salesforce CRM for European business; created marketing lists and managed direct email campaigns via marketing automation; supported delivery of brand sponsorships and internal events across Europe.
Investor Relations & Marketing Manager at Pembroke VCT
January 1, 2019 - September 9, 2025Developed brand strategies for start-ups to support scaling efforts; created content for internal and external communications, including newsletters, press releases, investor decks, and presentations; liaised with investors, from high net worth individuals to asset managers, using clear and personable communication; managed performance analysis by interpreting financial data and delivering reports; oversaw social media and corporate websites to enhance company profile; contributed to business development for portfolio companies and planned bi-annual events.
Private Executive Assistant at HNW Family
January 1, 2014 - September 9, 2025Personal assistant of a high net worth family.
Buyer for Ralph Lauren Menswear at BAA
January 1, 2013 - September 9, 2025Corporate fashion buyer for exclusive menswear brand.
Global Press Office & Global Campaigns Specialist at Booking.com
January 1, 2024 - PresentPlanning and executing global campaigns showcasing destinations, travel trends, and product launches, aligning with brand objectives and driving brand visibility and bookings. Served as the main POC for an external press agency, writing and disseminating engaging press content globally to reach international media. Managed budgeting and monthly cost logging with procurement software Ivalua. Collaborated with regional teams to localize global stories and toolkits, ensuring relevance to local traveller sentiment while maintaining brand consistency. Identified newsjacking and seasonal opportunities, analyzed data to reveal trending travel destinations or events to position the brand in global media conversations. Monitored and analyzed global media coverage and campaign performance, delivering insights to refine future campaigns and press office strategies. Proficient in WeArisma, Phrase Translations, PRNW Wire Release, Data Dashboards, and AI tools to enhance campaign delivery and monito
Internal Communications Specialist at Booking.com
January 1, 2024 - September 9, 2025Executed and developed internal communication plans aligned with brand standards. Created engaging content (graphics, presentations, videos, newsletters) for internal channels, monitoring internal sentiment. Coordinated internal events with timely, on-brand communications. Supported campaign development, monitored performance, and reported metrics. Collaborated with cross-functional teams and leadership to align messaging.
Internal Communications Specialist at Kraft Heinz
January 1, 2022 - September 9, 2025Rolled out a communications strategy for 2,000+ employees, enhancing values alignment and engagement. Continuously measure and adapt employee communications for effectiveness. Aligned internal communications with company goals through stakeholder collaboration. Skilled in newsletters, Sharepoint, video comms, and event delivery. Designed and launched a new intranet for 50+ employees.
Marketing Co-ordinator, Europe at Cromwell Property Group
January 1, 2020 - September 9, 2025Strong digital skills supporting content creation and delivery across platforms. Use of communication and organisational skills to collaborate with pan-European offices. Develop and implement communications plans for internal and external audiences. Continuously improve and utilise Salesforce CRM for European business. Create marketing lists and manage direct email campaigns via marketing automation. Support delivery of brand sponsorships and internal events across Europe.
Investor Relations & Marketing Manager at Pembroke VCT
January 1, 2019 - September 9, 2025Developed brand strategies for start-ups to support scaling efforts. Created content for internal and external communications, including newsletters, press releases, investor decks, and presentations. Liaised with investors, from high net worth individuals to asset managers, using clear and personable communication. Managed performance analysis by interpreting financial data and delivering reports. Oversaw social media and corporate websites to enhance company profile. Contributed to business development for portfolio companies, including hands-on marketing and growth support (e.g., KXU fitness gym). Planned and organized bi-annual events, managing logistics like catering, AV, and venue setup.
Private Executive Assistant at HNW Family
January 1, 2014 - September 9, 2025Personal assistant to a high net worth family.
Buyer for Ralph Lauren Menswear at BAA
January 1, 2013 - September 9, 2025Corporate fashion buyer for exclusive menswear brand.
Global Communications Press Office & Global Campaigns Specialist at Booking.com
January 1, 2024 - PresentPlanned and executed global communications campaigns reaching 40+ markets, increasing brand visibility and media engagement. Served as the main point of contact for external press agencies, writing and disseminating engaging press content globally. Managed budgets with procurement software Ivalua. Collaborated with regional teams to localize global stories and toolkits while maintaining brand consistency. Identified newsjacking opportunities by analyzing data to reveal trending destinations and events, positioning the brand in global media conversations. Monitored and analyzed global media coverage and campaign performance, delivering insights to refine future travel campaigns and press office strategies. Familiar with tools such as WeArisma, Phrase Translations, PRNW Wire Release, Data Dashboards, and AI programs Gemini, Nuacom and Zoom AI.
Internal Communications Specialist at Booking.com
January 1, 2022 - December 31, 2024Executed internal communication plans aligned with brand standards. Produced high-impact content including newsletters, videos and executive presentations reaching 3,000+ employees globally. Coordinated internal events with timely, on-brand communications. Supported campaign development, monitored performance, and reported metrics. Collaborated with cross-functional teams and leadership to align messaging.
Internal Communications Specialist at Kraft Heinz
January 1, 2020 - December 31, 2022Rolled out a communications strategy for 2,000+ employees, enhancing values alignment and engagement. Continuously measured and adapted employee communications for effectiveness. Aligned internal communications with company goals through stakeholder collaboration. Skilled in newsletters, SharePoint, video comms, and event delivery. Designed and launched a new intranet for 50+ employees.
Investor Relations & Marketing Manager at Pembroke VCT
January 1, 2014 - December 31, 2019Developed brand strategies for startups to support scaling efforts. Created content for internal and external communications, including newsletters, press releases, investor decks, and presentations. Liaised with investors ranging from high net worth individuals to asset managers. Managed performance analysis by interpreting financial data and delivering reports. Oversaw social media and corporate websites to enhance company profile. Contributed to business development for portfolio companies and organized bi-annual events.
Private Executive Assistant at HNW Family
January 1, 2013 - December 31, 2014Managed calendars, travel arrangements, and confidential communications for a high-net-worth family in London and New York, coordinating complex schedules and ensuring discretion.
Buyer for Ralph Lauren Menswear at BAA
January 1, 2012 - December 31, 2013Corporate fashion buyer for exclusive menswear brand, sourcing and selecting products and managing supplier relationships.
Education
Investor Relations CIR Qualification at London, United Kingdom
January 1, 2016 - September 9, 2025BA in Business and Marketing Management at Oxford Brookes University
September 1, 2009 - August 1, 2012A Levels at Sherborne School for Girls
September 1, 2001 - August 31, 2008BA in Business and Marketing Management (Honours, 2:1) at Oxford Brookes University
September 1, 2009 - August 31, 2012Investor Relations CIR Qualification at CIR
January 1, 2016 - December 31, 2016A Levels at Sherborne School for Girls
September 1, 2001 - August 31, 2008Investor Relations CIR Qualification at CIR (Investor Relations)
January 1, 2016 - September 9, 2025BA in Business and Marketing Management at Oxford Brookes University
September 1, 2009 - August 1, 2012A Levels at Sherborne School for Girls
September 1, 2001 - August 1, 2008A Levels at Sherborne School for Girls
September 1, 2001 - August 31, 2008BA in Business and Marketing Management (Honours) at Oxford Brookes University
September 1, 2009 - August 31, 2012Investor Relations CIR Qualification at London, United Kingdom
January 1, 2016 - January 1, 2016Investor Relations CIR Qualification at London, United Kingdom
January 1, 2016 - September 9, 2025BA in Business and Marketing Management at Oxford Brookes University
September 1, 2009 - August 1, 2012Gap year at Travelling the world
September 1, 2008 - August 1, 2009A Levels at Sherborne School for Girls
September 1, 2001 - August 1, 2008Investor Relations CIR Qualification at London, United Kingdom
January 1, 2016 - September 9, 2025BA in Business and Marketing Management at Oxford Brookes University
September 1, 2009 - August 31, 2012Gap year at World Travel
September 1, 2008 - August 31, 2009A Level – English (A), Business Studies (B), Design Technology (A) at Sherborne School for Girls
September 1, 2001 - August 31, 2008BA in Business and Marketing Management at Oxford Brookes University
September 1, 2009 - August 31, 2012A Levels - English, Business Studies, Design Technology; French AS Level at Sherborne School for Girls
September 1, 2001 - August 31, 2008GCSEs (10 subjects) at Sherborne School for Girls
September 1, 2001 - August 31, 2008Qualifications
Investor Relations CIR Qualification
January 1, 2016 - September 9, 2025A Levels
September 1, 2001 - August 31, 2008Gap Year
September 1, 2008 - August 31, 2009Investor Relations CIR Qualification
January 1, 2016 - December 31, 2016Investor Relations CIR Qualification
January 1, 2016 - September 9, 2025Gap Year
September 1, 2008 - August 31, 2009Investor Relations CIR Qualification
January 1, 2016 - September 9, 2025Investor Relations CIR Qualification
January 1, 2016 - September 9, 2025Investor Relations CIR Qualification
January 1, 2016 - September 9, 2025Investor Relations CIR Qualification
January 1, 2016 - February 25, 2026Industry Experience
Media & Entertainment, Travel & Hospitality, Financial Services, Professional Services, Other, Software & Internet, Retail, Consumer Goods, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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