Sr. Marketing Manager, Channel Lifecycle Marketing & Programs at TELUS

Led end-to-end management of the consumer solutions CRM program; power user of CRM (Statflo); managed vendors and external partners; unified outbound program across Mobility, Home Solution & Business Solutions; used KPIs and data to drive campaign focus, leadership reporting, strategy, and best practices. Project managed a cross-functional team to build a digital site for dealer frontline reps, providing first-time access to all outbound content and eliminating manual email requests. Achieved a 13% lift in attempts and a 19% lift in reach across 13 outbound monthly lists focused on acquisition, retention and product intensity. Defined list criteria, segmentation, file delivery, frequency and contact strategy while ensuring CASL compliance. Earned director recognition for adapting program elements to maintain a consistent cross-channel experience, and developed quarterly training across 3 business units to boost outbound performance.

Marketing Manager, Merchandising Strategy & Execution at TELUS

Responsible for strategy development, special projects and project management to deliver engaging in-store experiences. Managed Channel Go To Market & Adoption team budgets, reporting, and collaboration with finance. Partnered with external brands (Otterbox/Lifeproof, Kate Spade, Beats) to deliver unique merchandising experiences in TELUS Customer Experience Stores, expanding extended accessory lines and OEM fixture experiences across Canada. Project managed merchandising for 73 new store openings in 6 months, and led cross-functional process improvements to reduce lead times and workload while increasing store manager confidence. Drove enhanced merchandising and piloted an integrated whole-home experience in Western Canada; supported Samsung fixture expansion across 62 stores with collateral and backend system support.

Marketing Manager, Loyalty and Retention Value Delivery at TELUS

Led the omni-channel onboarding journey for Mobility 0-90 days and the Loyalty onboarding communications. Managed a cross-functional team with weekly agendas, project tracking, and KPI reporting to leadership. Developed a future operating model for Mobility onboarding and gained alignment up to the CMO level. Used data analysis to identify opportunities and improve program strategy. Increased onboarding email clicks by 10% through a redesign, and led the creation of a new web page to reduce top customer call drivers. Created educational videos and launched a postpaid bulk credit tool used across TELUS units, including testing, training, and process documentation.

Product Manager, Prepaid Product Marketing at TELUS

Collaborated with stakeholders to develop prepaid device and pricing roadmap to meet portfolio objectives. Managed all project deliverables to remove Walmart Scan to Activate (STA) retailer requirements, reducing packaging, device scanning, data management, and file transfer issues. Developed a weekly prepaid dashboard to report sales and activation trends for inventory planners, account managers, and product lifecycle teams. Supported cross-functional teams with insights related to ARPU targets and led rate plan changes to realign TELUS Prepaid with the market, driving feature penetration and new client segments.