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Hi, I’m Miroslava, a data-driven marketing professional based in Prague with roots in Slovakia. I specialize in turning analytics and customer insights into actionable strategies that elevate brand positioning, engagement, and retention across digital and offline touchpoints. I love collaborating across functions to deliver cohesive campaigns, optimize marketing spend, and drive measurable business impact through influencer partnerships, CRM segmentation, loyalty programs, and event-led initiatives.…Hi, I’m Miroslava, a data-driven marketing professional based in Prague with roots in Slovakia. I specialize in turning analytics and customer insights into actionable strategies that elevate brand positioning, engagement, and retention across digital and offline touchpoints. I love collaborating across functions to deliver cohesive campaigns, optimize marketing spend, and drive measurable business impact through influencer partnerships, CRM segmentation, loyalty programs, and event-led initiatives.

Miroslava Bicanovska

Marketing Strategist, Marketing Analyst, Digital Marketer, +2

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Hi, I’m Miroslava, a data-driven marketing professional based in Prague with roots in Slovakia. I specialize in turning analytics and customer insights into actionable strategies that elevate brand positioning, engagement, and retention across digital and offline touchpoints. I love collaborating across functions to deliver cohesive campaigns, optimize marketing spend, and drive measurable business impact through influencer partnerships, CRM segmentation, loyalty programs, and event-led initiatives.…Hi, I’m Miroslava, a data-driven marketing professional based in Prague with roots in Slovakia. I specialize in turning analytics and customer insights into actionable strategies that elevate brand positioning, engagement, and retention across digital and offline touchpoints. I love collaborating across functions to deliver cohesive campaigns, optimize marketing spend, and drive measurable business impact through influencer partnerships, CRM segmentation, loyalty programs, and event-led initiatives.

Available to hire

Hi, I’m Miroslava, a data-driven marketing professional based in Prague with roots in Slovakia. I specialize in turning analytics and customer insights into actionable strategies that elevate brand positioning, engagement, and retention across digital and offline touchpoints.

I love collaborating across functions to deliver cohesive campaigns, optimize marketing spend, and drive measurable business impact through influencer partnerships, CRM segmentation, loyalty programs, and event-led initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Russian

Advanced

Work Experience

Marketing Manager at STEILMANN

November 1, 2023 - Present

Developed and executed data-driven marketing strategies to enhance brand positioning and customer engagement. Managed influencer collaborations, CRM-based segmentation, and loyalty programs to boost customer retention. Coordinated cross-functional projects with shopping centers, media, and digital platforms to optimize brand visibility. Analyzed campaign performance using key metrics and data analytics tools to optimize marketing spend.

Project Manager at My Value Officer

September 1, 2023 - September 9, 2025

Led event planning and execution for professional networking and industry conferences. Managed stakeholder communication and content strategy, ensuring seamless coordination between teams. Applied project management principles to oversee multiple concurrent initiatives with tight deadlines.