Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi! My name is Nicte, I’m a communications and marketing professional who blends creativity with data to tell stories that spark action. My experience spans nonprofit, SaaS, and higher education. From paid advertising to email marketing, social media, and content strategy, I thrive on building multi-channel campaigns that connect with people and deliver measurable results. I’m as comfortable analyzing data in Looker Studio as I am crafting a donor appeal that pulls at the heartstrings. I believe the best campaigns are the ones that create meaningful connections and move causes forward. I love working in collaborative spaces where ideas flow, strategies evolve, and creativity meets purpose.…Hi! My name is Nicte, I’m a communications and marketing professional who blends creativity with data to tell stories that spark action. My experience spans nonprofit, SaaS, and higher education. From paid advertising to email marketing, social media, and content strategy, I thrive on building multi-channel campaigns that connect with people and deliver measurable results. I’m as comfortable analyzing data in Looker Studio as I am crafting a donor appeal that pulls at the heartstrings. I believe the best campaigns are the ones that create meaningful connections and move causes forward. I love working in collaborative spaces where ideas flow, strategies evolve, and creativity meets purpose.

Nicteha Rico Arellano

Content Creator, Brand Designer, Brand Strategist, +2





Hi! My name is Nicte, I’m a communications and marketing professional who blends creativity with data to tell stories that spark action. My experience spans nonprofit, SaaS, and higher education. From paid advertising to email marketing, social media, and content strategy, I thrive on building multi-channel campaigns that connect with people and deliver measurable results. I’m as comfortable analyzing data in Looker Studio as I am crafting a donor appeal that pulls at the heartstrings. I believe the best campaigns are the ones that create meaningful connections and move causes forward. I love working in collaborative spaces where ideas flow, strategies evolve, and creativity meets purpose.…Hi! My name is Nicte, I’m a communications and marketing professional who blends creativity with data to tell stories that spark action. My experience spans nonprofit, SaaS, and higher education. From paid advertising to email marketing, social media, and content strategy, I thrive on building multi-channel campaigns that connect with people and deliver measurable results. I’m as comfortable analyzing data in Looker Studio as I am crafting a donor appeal that pulls at the heartstrings. I believe the best campaigns are the ones that create meaningful connections and move causes forward. I love working in collaborative spaces where ideas flow, strategies evolve, and creativity meets purpose.

Available to hire

Hi! My name is Nicte, I’m a communications and marketing professional who blends creativity with data to tell stories that spark action. My experience spans nonprofit, SaaS, and higher education.

From paid advertising to email marketing, social media, and content strategy, I thrive on building multi-channel campaigns that connect with people and deliver measurable results. I’m as comfortable analyzing data in Looker Studio as I am crafting a donor appeal that pulls at the heartstrings.

I believe the best campaigns are the ones that create meaningful connections and move causes forward. I love working in collaborative spaces where ideas flow, strategies evolve, and creativity meets purpose.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

Work Experience

Marketing Coordinator at Qualify Health

January 1, 2025 - September 9, 2025

Identified sponsorship opportunities, executed webinars, social media, ABM and email marketing campaigns.

International Operations Assistant at Mohawk College

January 1, 2025 - September 9, 2025

Collaborated with management and partnerships to produce marketing assets, such as blog posts, newsletters, and promotional materials. Conducted audience research and created marketing materials to support recruitment and partnerships. Managed data entry for timetables and coordinated with scheduling and internal departments to ensure accurate student enrollment, requiring high attention to detail. Created and updated digital materials, proofread marketing materials, and maintained a centralized brand asset repository.

Communications & Fundraising Coordinator at Kinvia (formerly Canadian Feed the Children)

January 1, 2025 - Present

Coordinate and execute integrated fundraising and marketing campaigns to strengthen donor engagement. Develop impactful social media, email, and website content aligned with brand voice to inspire donations and community action. Collaborate with internal teams and external vendors to design digital and print marketing materials, donor stewardship tools, and peer-to-peer fundraising resources. Contribute to organization-wide commitment to diversity, equity, inclusion, anti-racism, and decolonization in storytelling and engagement.

Marketing Operations Coordinator at Avenue HQ

January 1, 2024 - September 9, 2025

Designed and executed digital marketing strategies, including SEM, SEO, Paid Search, and Paid Social campaigns, managing a portfolio of clients. Analyzed customer engagement data and campaign performance to optimize strategies, improving response rates and ROI. Managed CRM systems and budgets, ensuring excellent customer service and maintaining high client satisfaction levels. Developed visual content, web updates, and optimized messaging across channels, aligning with brand strategy. Planned and implemented social media calendars, generating performance reports and identifying market trends.

Communications Coordinator at CASSA Summer Program

January 1, 2022 - September 9, 2025

Managed social media channels and created promotional materials to increase program participation.

Digital Content & Engagement Curator at Mohawk College

January 1, 2022 - September 9, 2025

Managed multi-channel marketing campaigns, including social media, web content, and digital to boost user engagement and retention. Managed logistics for webinars and events, including scheduling, registration, and follow-ups. Managed community engagement initiatives across social platforms, increasing brand presence and fostering relationships with target audiences.

Marketing Consultant at Brigs Non-Profit

January 1, 2021 - September 9, 2025

Led rebranding efforts and developed a comprehensive marketing plan for increased outreach and engagement.

Student Mentor at Mohawk College

January 1, 2021 - September 9, 2025

Supported new students by developing projects, planning events, and managing internal communications.

Brand Ambassador at Match Marketing

January 1, 2021 - September 9, 2025

Developed sales and engagement strategies that improved customer satisfaction, resulting in increased loyalty and repeat business. Consistently exceeded sales goals by identifying customer needs and delivering tailored solutions. Researched industry trends and best practices, contributing to the creation of targeted communication strategies.